Q: How can my small business survive in this crazy, mad economic recession that we’re experiencing right now?
A: By building a targeted list of customers through email that you can market your business and services to over and over again!
It’s no secret that most of the biggest businesses in the world are now using email to stay in touch with their customers, whether they are sending information or some sort of sale offers.
Just take a look at your own inbox and see how many emails you have from Big Company A or Company B telling you about the fantastic sale that is going on this weekend. I bet there are more than you care to think about, right?
So, if the big guys are doing it, the question is: Why aren’t you?
You don’t have to be a big business to take advantage of email marketing. If you’re really serious about growing your business in any economic environment, than email marketing can be a vital key to your success.
With you own email marketing campaign, you can keep in touch with your customers and not just to send them a sale ad! As a matter of fact, if all you ever do is send a sales offer to your customers, they’ll probably do one of two things, report you as a spammer, or just stop reading your emails all together.
And we don’t want either one of those to happen, do we?
Build your email list by offering a discount on services, coupons, a free report on your services, anything that will give the customer something in return for offering up their email address. Even that early on, you begin to build your relationship with your customers.
It’s really a simple process once you start your email marketing campaign, and it goes something like this.
Build better relationships, get more of you emails opened, make more money.
Your email marketing must be primarily used to build relationships and then used as a sales tool. If you create raving fans of your business, they’re going to be kicking down the door to buy something from you!
Take care of your email list, it can be one of the greatest assets in your business that brings more profits in like clockwork, month after month and year after year.…
Q: How can my small business survive in this crazy, mad economic recession that we’re experiencing right now?
This is probably one of the most difficult articles I’ve ever had to write. And a lot of people will wonder what this has to do with Internet marketing. The truth is, it has so much to do with Internet marketing that it may be the most important lesson you will ever learn if you want to be successful in this business. I would pay very close attention to this article. It may just save your business.
Unless you’ve been living under a rock, you know that just recently we had another terrible mass murder in our public schools. No need to rehash it. We all know what happened and how tragic it was.
What followed was almost as tragic, but quite predictable. We saw both sides of the argument for gun control come out with a ferocity that would make a mother lion cower in the corner. Horrible things were said on both sides TO both sides. Friendships were almost destroyed over this issue. It got ugly… very ugly. But it always does when something like this happens.
And, as what usually happens, Internet marketers couldn’t help but put their two cents in as well. Some tried to remain neutral. Others took one of the two sides with all the passion of that same mother lion protecting her cub. And inevitably, things were said that couldn’t be taken back. Lists of 10,000 were suddenly down to 5,000. Sales virtually stopped overnight. Blog posts had more comments than Carter has liver pills. In short, the chaos was beyond comprehension and businesses were almost destroyed.
Just because somebody couldn’t keep their head in the midst of all the suffering.
There is nothing wrong with having an opinion on something. There is nothing wrong with feeling strongly about something. There is nothing wrong with being passionate about something and displaying that passion for all to see. Just understand that unless you do it in a constructive and semi restrained fashion, you are likely to see a fallout that could seriously impact your business.
As Internet marketers, we have an obligation to our prospective customers. Think about this. How likely is somebody to purchase from you if you go off like a mad man about whatever the topic of the day is. Aren’t you, as a marketer, obligated, if not to the public but to yourself, to keep your emotions in check and stick to facts and the “selling” points of the argument?
“How To Win Friends And Influence People” is a great book. Everybody should read it. In a nutshell, it basically says that you catch more flies with honey than with vinegar. It’s a lot easier to get somebody to do something for you when you compliment them and/or make them feel good than if you berate them and make them feel like an idiot. The latter just makes them fight back.
It’s easy to get caught up in these kind of arguments. What happened this past week was a tragedy and nobody who either supports or opposes new gun laws wanted to see what happened, happen. Nobody is happy about this. Lots of people who own guns themselves are sick about what happened. But as a friend of mine who I respect very much told me, separate what happened from the issues. It’s not easy to do but it’s CRITICAL that we do it.
That same thing applies to our Internet marketing. If we’re going to take a stand on social issues and mix them with our marketing message (maybe we have a web site about guns) we have to make sure that we detach our raw emotions from the issues at hand. Nobody listens to a raving lunatic except to point out that he’s a raving lunatic. But people DO listen to marketers who make valid and well thought out points, even if they don’t agree with them.
One of the things I do as a marketer, when I’m trying to make a point on an issue is end with something like, “Maybe I’m wrong, but after careful thought about the issues, this is my opinion. What do you think?”
Trust me, it works. You might get people respond back that they don’t agree with you, but you won’t have them coming back at you calling you a radical idiot, unless of course they simply don’t practice “winning friends” themselves, in which case, you can’t win those arguments. So just move on.
I don’t know what the answer to the latest crisis is. I’m not sure anybody does. We live in a very evil world with a lot of very evil people. We’ve had murder ever since Cane killed Able. There is nothing new here. We’re just getting a lot better and a lot more efficient at doing it, …
In today’s demanding world of business, you need every advantage you can get. There is no doubt that video marketing has the ability to set your business apart from the crowd. In this article, there are video marketing tips that can be used in conjunction with your business.
If your marketing video is more than 20 minutes in duration, you might run into problems. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.
Spending a lot of money and time on a video does not mean it will yield better results. High production values don’t necessarily translate to good returns. Large corporations often use videos produced by their employees, rather than hiring actors and directors.
Working as part of a team can be a smart way to develop video content. Don’t limit your search for teammates to coworkers. You may find that there are plenty of friends, family members or peers who are willing to contribute. Anyone who contributes should be given due credit, even if their input was minimal.
Don’t forget about YouTube. This is where you should base your campaign from. The hosting is free! In addition, your videos will be on third most-visited website out there. This means your video is out there to be seen here.
If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. The link should be in the video player. This way, should someone embed it or share it somewhere, the video and link stay together.
If you are hosting the video on your website, have a subscription form for your mailing list right below the video. Many people will likely wish to sign-up and gather as much information as possible regarding the topic of choice.
When you go to a convention or other event, bring along the recording camera. There will probably be some chances to interview other experts and document your experiences. If you are presenting your products or talking in public, have someone record it.
You should think of a creative and catchy way to greet and send your viewers off. To start, you should identify yourself and your company, and the purpose of the video. To finish, say the company name again and craft calls to action so that viewers will go to your site and make a purchase.
If your customers seem to ask the same questions, make a video which answers those questions. Many companies will place an FAQ on one of their subdomains and encourage readers to flip through provided answers. By doing this, your customers don’t have to read over your website if they don’t want to. They can choose the learning method they desire.
Making a video to promote your business can make things a bit simpler for you. Use the tips you’ve learned in this article and try getting creative. Your video is really an extension of your business, so it is something that you really want to put a lot of effort into. It might be the next “boom” for your business!…
You will be able to grow your online business greatly. But to utilize this marketing method effectively, you must have the proper knowledge. In this article, we’ll give you some excellent tips for video marketing to help your business thrive.
If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. It is possible to add your own annotations. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.
If you want your videos to go viral, it’s vital that you create solid content. The equipment you use to shoot the video does not determine how many will view it. People would much rather watch a relevant video. However, you should still have a video camera of decent quality.
You should have a screenshot of your site included in your video. This way, viewers can get a feel for your site. How-to videos can also benefit from screenshots. All you need to do is save a screen grab of your site and then edit it into your video with the video editing software you use.
Your videos should all have the same tone. Are your videos going to be quirky or serious? You need to keep in mind both your product and your target audience. These qualities, as well as your image, are the most important factors for your tone.
Bring a camera with you when you attend events such as trade shows, festivals or conventions. During this time, solicit on-camera interviews with other professionals — even a brief clip will do. Alternatively, you may edit the footage to create and upload a documentary of sorts. If you are speaking in public, ask someone to record it.
When you create a video, ask the viewers to take an action. The “call to action” is a must. You can ask your viewers to click a link to an opt-in mailing list form, for instance. In order for this to work, you must make it as simple as possible.
Most individuals appreciate honesty. If you plan to produce a video, create one on something in which you have a strong belief or interest. By being natural and speaking with authenticity, people are going to be more likely to enjoy the video as well as more likely to come back in the future to view more of your videos.
Write down exactly how you want to begin and end the video. The video should begin with an introduction and tell what information the video will impart. At the end of your video talk about your company a little more and include a “call-to-action” so that your viewer will visit your website and buy something!
It has already been mentioned that video marketing is a wonderful way to help get your business off the ground. You must remember that you can only use video marketing effectively if you know the right way to use it. The tips given to you here will help you succeed in your video marketing strategy.…
If you are getting less traffic, you should think about using social media to change that. Social media sites can be an effective way to get your product seen or your content viewed by a large new audience. The article below will focus on using social media for your marketing needs.
You need to have a current and relevant blog. Make sure any promotion or sale you are having is posted to your blog. You can also share any other important information. Share all news you have and update your blog on a regular basis.
Start a conversation with your customers. What many companies forget is that once a customer gives feedback, they are opening the door for conversation. Respond in a new way by having a conversation with your customers. Be open and willing to listen, and this will help make your company more successful.
Let your customers know that you have turned to social media for marketing. If they join your page, most social media sites inform all of their connections that they are following your page. This facet represents free advertising, which should never get underestimated or ignored. This type of word-of-mouth advertising is what will help your business continue thriving.
It is important to decide how involved you want to be with your customers. Keep your advertising simple when you want to boost sales through social media marketing. To establish rapport with your target market, you should take the initiative to make the first move. Your clients will take the lead and let you know how to proceed.
Think about guest blogging or permitting another blogger in your field to write a guest blog for your site. Both of these things can generate traffic. When guest blogging somewhere else, make sure they let you link back to a website of your own. You can start the ball rolling by being the first to offer them a link back to their site. Followers of that blog are sure to visit your posting and also your site.
You really have to remember to respond to comments and reviews as fast, and as professionally, as you can. This could easily end up being the difference between a great social media marketing campaign and a campaign that is a failure. It’s especially essential that negative comments and reviews get your response. If you ignore these types of postings, it can leave a bad impression on other site visitors. On the other hand, responding to them quickly and appropriately could have an overall net positive effect.
When you enter social media marketing, be advised, it can get rough. You sometimes need to have a thick skin. When your customers love your products, you are sure to be happy, but you must realize that there will also be bumps in the road. Instead of lashing out or ignoring negative postings, do what you can to turn unhappy customers into happy ones.
It should now be clear that social media marketing is well within your reach. Use the tips that will be most effective for your business. You should at least have the very basics down. It is very cheap or free to use SMM to market your business online Using this information, you should be well on your way to creating a winning social media marketing strategy.…
A business needs to stay on the cutting edge of marketing if it wants to survive and grow in any economy. Social media represents a new wave of marketing for the future. Read this article to learn more about social networking and how it could benefit your business.
Create new blog entries regularly and constantly. When you have new information and your visitors are expecting new content, they will often come by to see what you have up. This is also the truth when people subscribe to other publications. So, try your best to always get more visitors and followers.
Regardless of if you’re writing a tweet, coming up with a title for a blog post, or coming up with a post to add on Facebook, you should create interesting titles that your readers will want to see. If you have interesting titles or headlines, people will probably continue reading.
Be wary of hiring a social media marketing company. A lot of these companies are dishonest and scam business owners. You will find that these companies are posting on fake accounts with Twitter, YouTube and Facebook. Rarely are these posts seen because they are hosted on proxy servers and not accessing real followers. Few real people, if any, will see your spot — even though your hits are up and you pay through the nose to your marketing company.
Make a plan before you go forth in social media marketing. You need to have a realistic view of the time and resources it will take to manage the site. As is the case with other marketing campaigns, establish a timeline in which you will meet your goals. Try to stay with the plan you have come up with and you should be quite successful.
Imitate what successful people have done with social media and do the best you can to act as if you know what you’re doing so that you can succeed as a social media marketer. Learn how your competition uses social media marketing, and use their tactics for inspiration until you learn the ropes and find your own ways to interact with customers. The competition you have needs to be analyzed. Look at the social profiles they have and see what they advertise and the specials they have.
Give your potential clients a way to subscribe to your social media presence. The majority of social media site users access them every day, so if you can give them easy access to you on their favorite sites, they will see instantly each time you post.
When you receive different comments or questions via your social sites, make sure that you reply promptly. Try to check your page at least twice-daily so that responses are left for too long. You can also set up your program to notify you via email when a message is posted. Be careful of responses you post on social media because they can be viewed publicly.
The ideas outlined here offer some wonderful pointers for using social media outlets to increase traffic for your business. Give your business the online advantage that it deserves. You do not have to put up a website to advertise with social media.…