The Internet offers a wealth of marketing opportunities for a savvy business owner. One of your best options is video marketing. When you create videos promoting your product or service, you can spread the news of your excellent wares around the world. The following tips will get you off on the right foot.
Don’t be fearful of video marketing. Anyone with a camera and a sturdy tripod can make a video to post online. Demonstrate to your viewers the production and design processes that go into the finished product, or explain more about your organization and its values.
Keep your business relevant to today’s audiences through video marketing. Have your customers send questions related to your products, select the best questions and answer them in your weekly video. Make a contest out of it by giving away some freebies to the customers whose questions you use.
Keep in mind that YouTube has editing tools available. For example, you have the option to add annotations throughout your videos. As a result, you can publicize a link, give out useful facts or provide viewers with a discount off your product.
Don’t think that anyone is going to watch a 20 minute video. You can go that long only if you’re doing a very in-depth how-to video. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.
Making a video is just part of the battle. Getting lots of viewers is all about how you promote your videos. Appropriate marketing efforts of your videos will result in a ten-fold increase to your total number of click-throughs. Make good content, but also make sure people know it is up.
If your customers do not understand how to properly use your products, a video may be called for. This will help resolve any problems your current customers have, and it will also encourage new customers to purchase your products because they know that you will answer their questions.
If you want people to purchase something, it is important to have a visible and working link. Better yet, place the link within the video itself. That way, the link will stay with the video if the video gets shared or embedded elsewhere.
Don’t forget to include a form for your opt-in mailing list on the page where the video is found. People may want to sign up to get more information on the topic the video is presenting, and this is the perfect time for you to slip in your sales pitch.
Do not place the brunt of video marketing on your shoulders. It’s not possible to think of every great idea on your own. Brainstorming with family, friends, and staff can help with idea generation for content focus. Meet up and do those sessions often, to be sure you are working at the top of your game.
When you market with videos, you reach a global audience. The widespread availability of the Internet …