No Picture
General Article

Tips When Printing For Business Marketing Material

Tips When Printing For Business Marketing Material

A successful and effective marketing plan is a crucial part of the success of any business. This is why you need to carefully consider every aspect when printing for business marketing material as this will influence the success of the marketing plan quite a lot.

Here are a few top tips that should be noted when printing for business marketing material:

The first thing that you need to determine is what exactly you are advertising. Are you advertising a certain promotion? Or are you selling a product? Either way, you need to make sure that your advertising material makes it clear. People need to easily understand what you are trying to sell.

Remember that most marketing media have the sole primary purpose of attracting new business. This means that you simply need to entice potential clients and make them want to find out more. You do not need to include every last detail about the product or service on the pamphlet. Include just enough information to make the client want to find out more about this product now.

Always ensure that your contact details are clearly visible on all promotional material. A potential client should never have to look for a way to contact you. When printing for business marketing material there should be a few different contact details included. For example, try to include the address, email address, website and contact telephone number for your business.

Make sure that the design of the printed material reflects the correct image of the business. Market material is a direct reflection of the business and helps to build brand identity. For example, if you are a creative company then your marketing should be fun, arty and creative. If you are an accounting agency then this type of marketing would be inappropriate and a more professional design would be better suited. If you budget allows for it then seek the advice of a professional graphic designer before you send the design to the printers.

When choosing a printer you should always opt for quality over cost. Never choose to work with a printer simply because they quoted you the lowest price. When printing for business marketing material the material needs to be printed professionally. High quality prints may cost a bit more but they will be a lot effective in the long run as they project a professional image of your business. Always ask to see samples before making any decision about which printing company you would like to use. You can then be sure of the quality of prints that you can expect to receive if you choose to do business with them.

If your take the above mentioned tips into account when designing and printing for business marketing material then you would be ensuring the success of the marketing plan and your business as a whole. Remember that marketing materials are often the first impression that potential client has of your business and this is why you need to ensure that the material is professional, interesting, attractive and informative.…

No Picture
General Article

Marketing Automation – The Key to Lead and Demand Generation

Marketing Automation – The Key to Lead and Demand Generation

Marketing Automation refers to the various software platforms which allow organizations to automate the repetitive marketing tasks. This results in increased demand and lead generation. Understanding the interests of the buyers and responding to it as if on a cue is impossible to do via a manual process. Automation ensures that the marketers target prospects with appropriate content when the time is ripe for the picking. This software platform customizes messages and automates the market communication timing.

Nowadays there are various tools available to the buyers which help them to make the right purchase decisions. Therefore, the organizations need to change their marketing stance and guide the prospects through automation software. This software prods the buyers to consider and then select specific products and services. This is done simply through proper timing of the right messages. On that precise information is given which the targeted customer needs to make the required decision.

Demand Generation:

Marketing Automation is the key demand generation, there is no question about this fact. In today’s highly competitive marketing scenario creation, nurturing, and the management of the buyer interest in specific product and services requires a change of strategy. Simply pushing messages under their nose is bound to fall flat and prove ineffective. An understanding of the needs of the prospects to facilitate the buying process is crucial. This is demand generation and it is successfully achieved through the use of Marketing automation software.

Demand generation is all about the gauging of the buyer’s area of interest, as well as the level and stage of that interest. A study of the online behavior of the buyers helps the software to pinpoint the time when pushing sales is going to provide the best results. For the demand generation to give the intended results through the automation process, focus on the quality of data is crucial. It needs to be kept current and precise.

Lead Generation:

Social automation software is the key to lead generation just as they are crucial for demand generation. With the help of this software it is possible to shorten up the time required between the generation of the lead and lead closure. This happens because this automated system takes into account every digital activity performed by the prospect before it is considered to be a sales worthy lead.

Lead generation is quite a complicated process which involves target account setting up, target segments, title cloud and multi-channel marketing set ups. Also, there is prospect identifying process, qualified lead establishment, sales qualifying, sales nurturing and the sales feedback. And this whole elaborate process is automated through marketing automation. This makes everything simpler for sales and marketing departments of various organizations.

Automation software helps in lead generation which can then be passed onto the sales team. Also, it is possible to cultivate leads using this process that are not even near sales closing. There are myriad benefits of using the automated system since when maintained and used in the right manner it enhances the conversion rates.…

No Picture
Sales and Marketing

Internet Marketing – Paying For Advertising

Are you currently advertising your website online? I mean paid advertising. Are you using paid advertising to drive traffic to your site and to get more new sales? If so, then hopefully you are getting good results from your efforts. While advertising is excellent, not all forms of paid advertising are created equal.
There are some forms of paid advertising that is effective, and some that are just flat out not good. Even if you’re advertising right now to get traffic (and NOT targeted traffic… I’m talking about traffic that makes it look like you’re succeeding online)… you have to make sure that you are getting sales and seeing results from your advertising efforts.
One form of paid advertising that I like to invest in is pay per click advertising (PPC). With pay per click, you bid on certain keywords that you would like to rank high for in the “sponsored listings” section of the search engines. Depending on your niche, you could either spend a lot on some keyword phrases, or you can pay a little.
Nevertheless, pay per click advertising can be a great way to bring new sales to your website. The top players in the pay per click game are Google AdWords, and Bing Ads (Yahoo and Bing combined). Despite the combination of Bing Ads, Google AdWords is still larger… by a lot.
But the traffic from Bing Ads is still good. You will want to monitor your costs and make sure that you’re actually turning a profit or getting a lot of leads from your advertising efforts. If it helps, you may find it beneficial to start off with a low pay per click bid (around 10 cents), and monitor your results from there.
Pay per click advertising is a very addictive thing to use. You will find yourself tweaking things here and there, changing your landing page, deleting keywords, creating new ads, and etc. The bottom is that, if after 2 changes your results haven’t picked up, it’s time to let the campaign go, and move into a different niche.
Even though PPC is good, you don’t want to bet the farm on something that is untested. Make sure your product price point is good so that you can make up for any money loss when acquiring the customer. Also, make sure to make the decision as to whether or not go hard and spend more on PPC – despite going negative on the initial sale, or slow things up a big to just break even or make a small profit on each sale.
I like PPC, but it isn’t the only good form of advertising online. I also like to do ezine advertising. This is the process of contacting ezine and email list owners and seeing if you can buy an advertising slot in their publication. This works very well, and there are a ton of ezine and email list owners who will take you up on your offer.
You can find ezines like this in something called the “Directory Of Ezines” (DOE). It costs $197 to join, but in consideration for the longevity of your business… it’s a smart investment.
Be sure to use these advertising sources to promote your business online and start making the money that you hope to achieve simply and easily.
Good luck with advertising your website online.…

No Picture
Consulting Marketing

Ways To Start And Promote Your Own Affiliate Program

Do you have an affiliate program? Do you want more affiliates to sign up and start promoting your product? If you answered “yes” to both of these questions, then I think today’s lesson will be useful for you. Getting more affiliates is an easy thing to do, and I will show you some quick and easy ways to get more affiliates simply and easily.
If you want more affiliates, you need your own website. Don’t use a blog or a URL shortener to hide your affiliate links. Get a real website so that you can build an affiliate sign up page that is presentable and attractive. With your own website, you give potential affiliates a good representation of what they can expect when they promote your product.
Now hopefully the product that you’re promoting is your own product that you created. And hopefully, it’s in a niche that has very little competition. If your product meets these qualifications, then good for you! It won’t be too hard to get people to start promoting your product.
Be sure to list on your affiliate sign up page all the benefits of signing up. Let them know the price of your product, its conversion rates, marketing tools they will have access to, and the affiliate program network that you are using to host your product for affiliates. Once you create your sign up page, go and submit them to the affiliate directories.
There are a ton of these directories all across the internet. Simply go to Google and type in “affiliate directories”, and a lot of these directories will be right there on the first page of Google. And as you proceed to the second and third page of Google… you will see even more affiliate directories. So create your sign up page and start submitting to them.
There are 2 very popular affiliate networks that you will want to join so that you can get affiliates for free promoting your product immediately. These 2 networks are and . There’s a fee to pay to enter these 2 networks, but they are more than worth it because you can get a multitude of people promoting your products for you without you doing anything.
And the more your products sell on these networks, the more popular they will become, and the higher your rankings will be on the search results, when someone types in a query related to your product. Imagine being on top of the search results because your product is a hot seller. You’d get a ton of affiliates because your product is proven to sell!
This should make you excited, because this is a fast and easy way to get new affiliates without shelling out a lot of money or wasting a lot of time to do so. If this is your first time being introduced to affiliate programs and affiliate marketing, then you should know that it’s an exciting thing to be apart of – especially when the money is rolling in.
On each affiliate sale that you get, make sure that you put your customers into a backend marketing funnel. This will assure that you get more sales from this one person over and over again – because this is where 80% of your total business profits will come from. So make sure you have a backend marketing strategy ready as soon as you get a new order.
These affiliate program and affiliate marketing tips are things that you can go out and do right now on the internet today. I highly suggest you start using these tips to make an impact on your business.
Good luck with using these tips to start your own affiliate program.…

No Picture
Marketing Management

Dentist Marketing Tips for Halloween

If you own and operate a dental practice, and would like a few helpful tips on how to grow your practice on the back of Halloween, then give this short article a read.
Let me explain:
It drives my wife crazy.
I cough.
I hack.
I snort.
And at times, I sound like a farm animal.
How come?
Well, for some reason my sinuses get clogged up like a Plumber’s worst nightmare. And to figure out what’s going on, I’ve been through a battery of allergy tests which turned up nothing.
So the next logical step was to get checked out by an ENT doctor.
And here’s how my appointment went:
I go into the doctor’s office. I fill out a bunch of forms. And a few minutes later the doctor whisks me to his office. We go through a bunch of questions. He does a host of tests. And he leaves to get something.
While he’s gone, his nurse walks into the room.
And while she’s here, I asked her a question:
“So what are you guys doing to promote your business for Halloween?”
And she looked at me light a deer in headlights. Because come to find out, they were not planning anything for Halloween.
Say what?
How in the world can a business pass up a chance to have fun (and promote themselves at the same time) by piggybacking off Halloween?
That would be like having a winning lottery ticket in your pocket, and not cashing it.
Really?
So what can you do to promote your dental practice for Halloween?
For starters, how about making your staff get dressed up in a costume? This is easy enough to do. And it’s fun for both your staff as well as your patients.
Or, how about having a Halloween party and inviting your patients to attend? They can even “bring a friend” which is a clever way to drum up some referrals!
Or, how about buying back sugary candy from your patients, and sending a press release to your local newspaper announcing what you are doing?
Or, what about holding a “trick or treat” contest in October? And if your patients schedule and appointment, they’ll get a “goodie” bag which includes a FREE electric toothbrush (and a few other valuable items). How can you get these items? Call up your vendors. Tell them what you’re doing. And ask them to donate items to your goodie bag.
Look, your options for Halloween are limited to your creativity.
But please… please… please make sure you do something to promote your dental practice.
It’s a goose the goose that is waiting to lay a golden egg!…

No Picture
General Article

It’s All in Your Head: Easy Ways to Stay Positive and Boost Your Business

It’s All in Your Head: Easy Ways to Stay Positive and Boost Your Business

I did a lot of things over the past few years to grow and expand my business, including working for the lifestyle I want, defining my ideal clients and taking care of my physical and mental health.

Part of my mental healthcare included maintaining a positive mindset and it really made a huge difference. It cleared my head and allowed me to really focus on my business. Here are the four things I did to create a constant source of positive energy.

1. No News!

My first rule was no news, no radio and no reading the newspaper. That meant not flipping on the radio in the car. It meant not turning on the TV – even for two seconds – because it seemed like I’d always hear bad news. It’s amazing how I always manage to hear about the top news items anyway.

2. Positive Programs and Music

I made sure that I had a lot of positive audio programs and music. This can be any kind of spiritual teacher, guru, coach, leader or author who resonates with you. Buy their audio books or seminars and put them in your iPod or on your computer; rent them from the library and listen to the CDs in your car. Positive, uplifting music is good too. I, myself, like music that includes chanting, affirmations and stuff that’s just fun and fancy-free. We all have music that puts us in a good mood – so use whatever works for you.

3. Positive People

I decided I only wanted positive people around me. That meant I needed to not hang out with some of my family and friends. I worked hard to avoid energy vampires – those people who are so negative they just suck the life right out of you. To be honest, for a while I went into kind of a little cocoon. I needed to reconnect with my family and myself and be very purposeful about who I was spending my time with. Also, I attended retreats and conferences that were in a positive, spiritual realm. If that doesn’t work for you, find something related to a hobby. For example, if you’re into genealogy or you’re a stamp collector – whatever gives you energy – put yourself in those environments.

4. Community Connection

I made sure I was connected to community. This is a really big one because we tend to isolate ourselves. As entrepreneurs with our own businesses – most of us in our own homes – it’s very easy to isolate. So, find some like-minded groups, like a book club, spiritual group or volunteer activity, and attend regularly.

Taking care of oneself physically and mentally – and keeping a positive mindset – is a great way to keep yourself in the game. You’ll be amazed at the renewed motivation you have for doing the things that are not your core passion, but will make your business grow. Working from a cup overflowing helps you float through cold calls, accounting, filing, networking or any other activity that is critical to success but not always top on your list. Once the negativity is gone and you’ve got positive energy on your side, anything is possible.…

No Picture
General Article

How to Leverage Marketing Automation in a Hi-Tech Start-Up

How to Leverage Marketing Automation in a Hi-Tech Start-Up

Marketing Automation focuses on lead generation with targeted marketing programs to drive awareness and interest in a company’s products and services and nurture leads from first interest through to sale.

Commonly used in business-to-business (B2B) or longer sales cycle business-to-consumer (B2C) sales cycles, Marketing Automation is really the marriage of email marketing technology coupled with a structured sales process as defined by a customer relationship management (CRM) program.

Setting it up

Firtsly you need to configure your website to collect registration information which you can score in your Matrketing Automation program. Score thresholds need to be approximated to distinguish between those leads that are worth following and ones that should go into a nurturing program for further qualification.

If a lead meets the score threshold just by filling out the registration form it should be immediately exported into your CRM. If not, then a ‘leadflow’ should be used to ‘nurture’ the lead with multi-touch email campaigns until it has accrued enough points to be exported to your CRM as a ‘pre-qualified’ lead.

Points can be attributed to a nurtured lead when they open or click-through from an email or visit high-value pages on your website (e.g. a pricing page).

When you’re dealing with high volumes of leads a quantitative and dispassionate means of assessment is far more efficient than qualitative judgments made by different members of your sales team.

Marketing Automation and your CRM

Once a lead is in your CRM, then what?

If you’re using a Sales and Marketing CRM system, leads can be automatically assigned to sales reps depending on their location, industry sector or whatever parameter is right for you. ‘Views’ can be assigned for each rep that lists these pre-qualified leads. Once visible to reps, these leads can be moved into their respective Open Lead queue for further qualification. If the lead is interested but not ready to buy, they can be pushed back into a leadflow for further nurturing.

If your automation and CRM systems are properly aligned they can assist sales reps during their qualification process by presenting essential lead information right inside the CRM including lead score, latest activity levels and recent behaviours (pages visited, emails opened etc), giving your rep insight into hoe engaged the prospect is.

As your team grows you’ll need to keep on top of your lead scoring thresholds so that reps don’t starve. High score thresholds might stop a few sales reps getting swamped with leads (or only focusing on the best quality leads), but once you have the manpower there is nothing better than real salespeople qualifying real prospects.

One final tip is to ensure that all leads, whatever quality, are eventually exported into your CRM. Even though they may be disqualified by your marketing automation system, their behaviour can continue to be tracked and scored. You may want to periodically trawl through these disqualified leads to find out if any are responding to email campaigns or visiting your website. If they have accrued the right level of points, albeit very late, it may be worth reaching out to them.

Like marketing stats? Marketing automation tools all have powerful reporting features to compliment the good work you’re doing with web analytics software and your CRM, enabling you to track, monitor and manage visitors to your web site.…