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General Article

5 Ways a Small Business Can Put an Automation Engine to Use in Their Email Marketing Campaigns

5 Ways a Small Business Can Put an Automation Engine to Use in Their Email Marketing Campaigns

A huge marketing list chock full of customers does not always translate into repeat sales. In order to get customers to shop with you again, you must have a strategy that keeps them attentive, active, and engaged with your brand. A good automation engine can help your small business accomplish each goal, especially when using it for your email marketing campaigns.

1. Capture leads

A common feature of an automation engine is allowing users to capture leads from their website. This function typically integrates with the existing HTML forms on your site, collecting the data from leads and automatically sending it the destination of your choice, or the systems centralized database. Throw in an arsenal of lead management tools, and you have a solution that can be used to effectively track leads throughout the entire conversion cycle from prospect to customer.

2. Establish Relevance

When used effectively, an automation system will allow you to create one-on-one relationships with subscribers by ensuring that your communications are relevant. The technology makes it easy to employ the best practices of email marketing, providing a way to utilize segmentation, targeting, and event triggered communications to deliver content that it is the most relevant to the recipient. These solutions are increasingly proving to be quite efficient at engaging consumers.

3. Achieve Personalization

Aside from relevance, personalization is something all email marketers should strive for. It helps you stand out from the spammers by showing that your business has a human pulse and is not just firing blindly to the masses. Personalization becomes significantly easier to achieve when utilizing a fully integrated automation engine. Coupled with customizable email templates, rich, detailed profile data enables you to easily tailor your messages to the preferences of individual subscribers. There are even some systems that offer flexible batch signature rules that help you build trusting relationships with leads and customers.

4. Create Multi-Channel Campaigns

More small businesses are using automation engines to enhance their email marketing campaigns by integrating them with other communications channels. Most solutions allow you to reach out to clients and prospects via direct mail, voice messaging, and even fax. This gives your brand even greater reach by allowing your audience to communicate through their channel of preference. Furthermore, the ability to launch multi-media campaigns will help you enjoy an edge over competitors who are still confined to the email platform.

5. Analyze and Execute

Most automation engines provide analytics methods such as forecasting, dating mining, and market analysis, each of which helps the email marketer predict customer behavioral. This is in addition to opens, clicks, conversions and other standard metrics. The analytics data is provided to you in the form of comprehensive graphs, charts, and tables, making it easy to dissect the information and execute your campaign strategy accordingly. An automation engine is only as effective as the data it has to work with, so the more data you feed it, the better your results.It appears that your web host has disabled all functions for handling remote pages and as a result the BackLinks software will not function on your web page. Please contact your web host for more information.…

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General Article

How To Easily Avoid The Duplicate Content Ban Hammer

How To Easily Avoid The Duplicate Content Ban Hammer

Duplicate content can be a serious problem for you because it can lower your ranking in search engines. Content that is not original will lower the value relevance of your site in the eyes of search engines, so your search engine position will likely suffer accordingly. Many web publishers do not intend to use such content but, unless your content is 100% original, you can get surprised.

Because there are millions of sites that are searched on the Internet, browsers quickly get aggravated by duplicate content, whether such duplication is intentional or unintentional. It can destroy any web site credibility and authority you may have in the eyes of your visitors. As they are searching they can easily see similar information in the description of your site as it appears in search results and they will pass you by because it does not offer something unique.

The first strategy to eliminate the trap of duplicate content is to create unique information yourself or hire writers. This content needs to be focused on your primary keywords. Otherwise, you are wasting time writing or money on ghostwriters. This includes creating a compelling description that surfers will see as they search for information online.

So, your main job should be to create unique information yourself or edit articles you pay writers to create for you. If you already have articles or content on your web site you need to run it through free online tools to check originality and make changes if needed.

Search engines like Google have “spiders” that crawl sites regularly and scan the content. These “bots” can identify copied or similar information and will penalize your site without any chance of appeal. Google will think you are a spammer even if that was not your intention.

One key is that the content of your site should have relevant and unique information to provide to your visitors. Get in the habit of creating unique information related to a specific theme or subject that will appeal to people interested in the subject. This will ensure that your site is highly regarded by visitors who may link to it and this gives you back-links that search engines love.

To make it easier for you, there are tools available to help eliminate duplicate content. These tools, like CopyScape (Google it), will show whether you have content too similar to other sites, particularly in articles, page titles, images, and other elements that can be found by searches on other sites.…

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Marketing Management

Where to Find E-mail Marketing Software

Email marketing is an incredibly powerful method of promoting your products or services. You can’t go wrong, in most cases, because most of your prospects will voluntarily sign up to receive your e-mails. Your challenge is finding an e-mail marketing software program that will allow you to easily and effectively market your campaign.
There are hundreds of different e-mail marketing software programs to choose from. You’ll want to start by deciding whether or not you want an online or offline software program. There are a few considerable differences you’ll need to think about.
Offline programs need to be installed on your computer and can only be used if you are logged onto that machine. On the upside, you have complete control over the way your program is set up and you can choose the email server you use to send messages. Unfortunately, you’re going to pay hundreds of pounds for an offline program and it takes a lot of time to set them up.
Online programs are either installed on your web server or on the company’s server and can be accessed from anywhere you are able to log onto the Internet. The software company has preprogrammed the software and you simply need to enter your lists, schedule your emails, and check your reports to confirm which emails are effective and which are not. The only drawbacks are that you have no control of what server you used and you may have to put up with occasional downtime if the company experiences any sort of technical difficulty.
So where can you find a good email marketing program? I recommend doing a little bit of research and comparing features to determine which are best for your individual needs. Start by doing an Internet search and compiling a list of services that look like they’ll work for you. Then visit a few online forums and ask other users what they think of each one. A particular e-mail marketing program may be the most popular, or the least expensive, but that doesn’t mean it will be right for you.
If you’re stuck and don’t know where to start, I recommend searching for and checking out a few of these popular programs:
o Constant Contact
o Vertical Response
o Elite Email
o Send Studio
o EXP Elite
These e-mail programs represent only a small handful, and I offer them not as recommendations for use, but as a guide to help you get started.
What programs do you use now and would you recommend them to others?…

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General Article

Linking People, Ideas And Technology With Marketing Automation Solutions

Linking People, Ideas And Technology With Marketing Automation Solutions

Today’s marketers are using Marketing automation solutions to match buyer’s requirements, launch new activities and to direct the sales team to focus on leads and increase the ROI. The internet has changed the way buyers think. They dig out information on their own and decide when they are ready to. It is time for the shrewd marketers to join the bandwagon of inbound marketing and marketing automation solutions.

Why does my company need Marketing Automation Solutions?

There is too much data out there and managing it is getting challenging by the day. Information is power and tons of data is being exchanged daily. The marketing dept, the sales team, the customer service, everyone is using this information. But is it being used effectively?

Automation is filling the critical void faced by companies wherein there are separate tools being used for CRM, sales and marketing. With an automated platform these three can be integrated and the result will be a combined system that offers email marketing, web analytics, social media campaigns and content management.

Adopting effective Technology Marketing Solutions

Businesses are still scrambling to get their processes right. They lack in organization and planning. This is where Marketing Automation Solutions come handy and help business enterprises to streamline their marketing and sales function. Creativity and Innovation go hand in hand and help achieve maximum sales leads. Thus it provide a stable platform for the continuous changing marketing scenario especially for the B2B and B2C companies.

Every aspect of the business world has been digitized. E-commerce is being used for business expansion through various marketing tools like email marketing. This form of marketing is relatively cheaper and combined with automation; it can help enterprises to draft emails effectively.

Marketing automation solutions facilitate effective communication between the marketing and sales teams. Social Media Campaign, a part of an automated solution, is an equally powerful tool to acquire sales leads. This in turn will create a better ROI and a competitive edge for the companies.

How will the New Year be for Marketing Automation Solutions?

The marketing automation solution platform is going to gain immense popularity especially for the SME market.

It is expected that there will be a rise in the quality and number of features in the major marketing automation platforms in the coming year. The more the market gets competitive, the more the functionality will be sophisticated.

Conclusion

Thus an effective marketing solutions process can turn quality leads into sales. With an automated system, sales team can come up with better campaigning strategies and based on real data, the companies can gain greater control. Marketing automation solutions allow marketing to automate the most difficult part at the front end of the sales funnel so that qualified leads only make it to the top. These tools provide relevant marketing history to the sales teams so when they get in touch with the customer they are well prepared. And chances of a well prepared sales strategy grabbing the customer’s attention are certainly high!…