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General Article

Article Marketing Automation – A Simple Step-By-Step Guide for Beginners

Article Marketing Automation – A Simple Step-By-Step Guide for Beginners

Article marketing is indeed the best way to promote anything in the online arena. Experts agree that it’s the best tool to use if you want to rise above your competition and to attract enormous attention. The only problem is, the whole process require so much time and energy. For example, if you intend to submit at least 35 articles per week, you will need to write and distribute 5 articles per day. Depending on the topics that you’re discussing and the amount of research required, you may need to sit in front of your computer for 3-6 hours everyday. For a lot of people, the thought of spending half of their waking hours doing article marketing isn’t exactly exciting. Good thing you can now automate some tasks so you can save a lot of time and do other things related in growing your ebusiness. Here’s what you need to do:

First produce several articles. Aside from writing the articles yourself, there are other ways to get these done. First is by using article spinning software. Right now, these are gaining popularity in the online arena as they help article marketers in producing the number of articles they need. The problem is, these software usually do not produce high quality articles. The articles they produce are not reader-friendly. Some even sounds like a compilation of random data that do not make any sense. This is the reason why I recommend that instead of using article spinning software, hire reputable freelance article writers or those people who are offering article marketing services. You’ll get the articles you need if you work with those who have proven track record in this field and who are committed in giving each of their clients nothing but the best.

Distribute your articles using automation tools. Manually submitting your articles to hundreds of blogs and directories will surely take a lot of time. Good thing there are now tools that you can use to automate this process. All you need to do is upload your articles on these software and list down the directories that you would like to use. Click the submit button and your articles will be distributed to different directories in minutes.

Check the status of your submission. Next step is to make sure that your articles were accepted by the publishers. Check the email that you used when signing up an account to article directories to get the status of your submission. You’ll receive an email if your articles were rejected. These emails will usually contain the reasons why your articles were not accepted. Some of the most common reasons are the following; keyword abuse or keyword spamming. You can avoid this issue by simply using just enough keywords on your articles. Keep in mind that the acceptable keyword density is 1-2% of your copies’ word count. Another reason would be the promotion of website or any product on article body. Remember, you’re only allowed to mention what you offer on your resource box.…

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General Article

Small Business Online Marketing Tips Explained

Small Business Online Marketing Tips Explained

There are a number of small business online marketing tips that can be used to help somebody grow their business. These include building website that is easy for the user and actually looks good, maximizing your business exposure with SEO (search engine optimization) and promoting your business using the correct methods. So let’s begin with the website.

The internet in some respects has allowed smaller businesses to contend with the larger players. In the retail parks, we are used to seeing the same corporate names but this is not the case online. By creating a good online strategy, you can effectively compete with the larger name companies. So a website is vital.

Many small businesses still do not have a website. It appears unprofessional when you look up a company, using an online directory, and the company has no website where further information can be gained. If a person is searching online, then give them the information in the same manner. First impressions count and you should think of your website as the entrance to your business. Find a reputable web designer and look at their previous work. Having a poorly designed website can be as damaging as not having one at all. These days, to get a nice site, it costs much less than what it used to. Through increasing sales, it can pay for itself.

There are other small business online marketing tips. Make sure you choose a designer who completely understands the importance of SEO. If not, the impact of your online strategy can be restricted. Website content is important when trying to make your business more visible to potential customers.

If you have a business that makes or sells products, why not offer these online. The internet can help small businesses contend on a national level. It’s important here to consider your website again.

With your website built, there are a number of ways to market your business. There are hundreds of online directories where you can list your business for free. These days, social media is a huge phenomenon and this can be used to promote your business. In any industry, word of mouth is of vital importance when aiming for success and social media can be very useful. E-mail marketing campaigns have changed over time and can still be an effective method to generate new business.

So there are a number of issues to consider. Many small businesses will have budget limitations but in 2010 a web presence is a necessity. A comparatively small injection of money can result in huge gains that can be measured easily. So if you want to increase your business presence, think about the above small business online marketing tips.…

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General Article

My Secret Spy Online

My Secret Spy Online

This issue’s topic may be short, but it’s very, very sweet in terms of its power and simplicity.

I was having a conversation with another marketer about the most common question we get asked lately. The question is, “what is the ROI for Social Media?” Face it. You are getting asked to post on Facebook, Linked In, Twitter, YouTube and your blog and want to know if it really pays off. Now I could tell you success stories after success stories of sales results from companies, or I could tell you about the referral power, collaboration and credibility building that you get from these sites. We could dive deep into the Search Engine Optimization benefits, but I might leave a few of these topics for future articles.

Today, I want to talk about one of the biggest uses for Social Media that is absolutely invaluable and yet highly ignored. It takes the least amount of time annually, costs nothing, yet seeps through all the noise online to deliver to you daily ONLY the information you need to know. Important information, like:

What your competitors are up to

What your clients are saying about you and your company

What the newest trends are in your industry

Hot stories in the media that pertain to your company and industry

And so much more

In the military they call this their listening station or listening post. I consider it my secret online spy. How do you harness all of this in less than 30 minutes of your time today? By setting up your Google Reader in a very clever way.

If you read about expert failure, you know that you really can’t be putting blinders on and assume that the enemy isn’t making advances. Building your listening post will allow you to:

Constantly improve and enhance your offerings

Identify your most relevant media contacts

Stay up on the latest and greatest to avoid becoming obsolete or archaic

Help position you as an expert in your field

Turn bad customer experiences into heroic customer service

And (again) so much more.

In today’s marketing world, the consumer is more vocal and cynical than ever. You need to do more than JUST provide that product or service. You really need to be bringing your “A” Game every day. By paying attention to what’s happening in your industry and your market you are able to provide a first class experience to your customers and ensure that they what they are saying out there includes raving reviews instead of negative comments, or worse – nothing at all.

I think that’s pretty good ROI for 30 minutes of your time. Don’t you?…

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General Article

Inbound Marketing – The Latest Marketing Trend

Inbound Marketing – The Latest Marketing Trend

Inbound marketing is a new trend that is gaining popularity in the world of business. According to industry experts, inbound marketing companies can help businesses reach their target audience. As a matter of fact, traditional outbound marketing has taken a back seat. Companies are focusing their energy and capital on inbound marketing. Earlier, outbound techniques constituted the majority of marketing techniques, but now the trend has changed. Companies are relying on inbound marketing techniques to generate leads. Businesses believe that inbound techniques are cost-effective and can drive huge traffic to the websites.

An outbound approach is one in which a marketer pushes the business message to the target audience. Inbound marketing companies prefer the other option that is the pull approach. According to this, it is designed to convey message to the people who are already looking for the product and services that the business is offering. Going by the facts, all the outbound techniques such as direct marketing, telemarketing are not preferred any more. Each conventional technique generates only 10 percent of leads. Two third of brands prefer inbound techniques for promoting their business and reaching their target audience. The inbound methods i.e. paid search and AdWords are gaining popularity. Social media and search engine optimization are the other methods that are gaining importance.

Nowadays, companies are planning a health budget for inbound techniques. As a matter of fact, the budgets are on the rise as far as marketing techniques are concerned. Specifically, social media campaigns are gaining importance because businesses can acquire huge traffic from major social networks. Businesses believe that social media optimization and search engine optimization are the two important mediums that not only help in gaining leads but also help in brand enhancement.

Techniques used by inbound marketing company are unique ways to reach the target audience in the most economical way.…

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Marketing Guides

Learn The Secret Of Today’s Marketing Techniques!

There are a number of internet marketing techniques which can be employed to generate new customers to your online enterprise. I would suggest utilizing three cost-free methods. The key to achieving success with these free techniques is utilizing them en masse for the first 90 days. After a period of about 6 months, you should see a healthy amount of traffic directed toward your site. At this point, you should try using paid techniques.
1. Article Marketing – Coming up with articles isn’t all that hard. Generating content ideas for your market segment entails researching the internet for ideas. Remember to do adequate keyword exploration. Your keyword should appear in the article headline and at least twice throughout the body of the article. At the end of the article, include a link to your home page.
2. Video Marketing – Simply transform your articles into engaging movies. Don’t forget to include the keyword in the video description. Cross-link your articles and videos in order to create a robust link network. This will help boost your position in the search engine rankings.
3. Blogging – Creating your own blog is an effective way to distinguish your company. Be sure to include a photograph on the home page and an “About” section, as well. Customers want to buy from someone they trust, so you must promote an air of credibility. Offer plenty of free articles and videos on your blog.
4. Email marketing – If possible, you need to have a method for registering users’ email addresses on your blog. I typically use AWeber, a great tool for creating and maintaining email lists. In order to encourage people to sign up for your email list, provide a free gift in exchange for their email address. Customers enjoy free content. Your list will gradually get bigger, and soon you will be able to generate profits from it.
5. Social Media Marketing – Create profiles on the leading social media sites such as Twitter, MySpace, and Facebook. Aim for approximately 5,000 “fans” or “followers” on each profile by the time you finish your implementation of the free strategies. Include links to your blog and home page. Keep your site updated regularly but don’t focus on promotion. Simply build your fan following and enjoy yourself.
These internet marketing techniques are not that difficult but they do require some time to be effective. They can also be somewhat monotonous. Once you get them going, though, you will start to receive lots of visitors. At this point, paid advertising becomes very effective, because the sales from free traffic provide capital for the paid techniques.…

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General Article

Solid Reliable Information To Help You Understand Email Marketing

If you plan to market your business using email, you need to know what you are doing. Your emails must reach your intended target and actually be read to be effective. Keep reading for great email marketing advice!

Only send your emails to clients and people that you know. If someone receives unsolicited email, it feels like spam. People will wonder if you are someone that they know, or if they even care! This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.

Never overuse the “Buy this right now!” approach. [REMOVE] This redundant sort of language can make your brand seem annoying. No company can succeed with such a reputation. They are aware that you want to increase sales, so it would be best if you built a solid, professional relationship with them before encouraging them to buy anything. Your subscribers will take notice of your methods, and will be more likely to make a purchase from you.

To get your consumers excited when it comes to receiving emails, give them special discounts or promotions through the newsletters that you send. Email marketing makes your readers feel more valued, as well as encourages them to invite friends. Referral programs are helpful to increase your customer base.

Be consistent with your email layouts. Use your logo and a standard color scheme in each email you send. The font you choose should be something that everyone can clearly see. People will eventually recognize your layout and know right away that you are the sender. In email marketing, familiarity is a key aspect.

Use passive and active feedback to improve your email marketing strategy. Active feedback can be gained by asking your readers for suggestions. Passive feedback is generally not seen by the readers. You can get tools and software that can help you to figure out what links have the most clicks.

It is important that your strategy is persistent. Make sure to stay persistent with the correct people or it will be a waste of time. Wasting persistence on an uninterested audience not only is a waste of your time, but it will also annoy people.

Don’t put critical information in images when sending emails. Many email clients don’t display images to help keep viruses and malware off their users’ computers. This could possibly interfere with your customers viewing the email correctly. Always put a priority on text, and be sure to use descriptive alt tags if you choose to include images.

You should always have permission before sending out unsolicited emails to people. Without permission, your emails will be deleted as spam, and customers will quickly opt out. If a lot of complaints are sent to your email provider, you could get in trouble for violating spam policies.

By following the tips found here, you can produce a campaign that is reader worthy. Apply them to any project you already have running, or use them to draft up a new campaign, and you’ll find the success you’ve wished for is achieved rapidly.…

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General Article

Following the Pathway to Successful Lead Management

Following the Pathway to Successful Lead Management

Many marketers know they need, and desperately want, lead management systems and processes, but are worried about their ability to implement them. Marketers are all resource-constrained, so the question is, “How can they start down the path of improved lead management without overhauling their entire operations in a lengthy three to six-month implementation?”

The good news is that lead management can really be taken in steps. Yes, for maximum return you need to implement all components and processes, from website to close of sale. But you don’t need to take advantage of all the features right at the beginning of implementation.

Start out small, improving on what you are doing today. And be sure to lay out a well-designed and realistic path of steps to start reaping incremental lead-management benefits, while also understanding how to grow your systems and processes over time.

Here are some guideposts along the way:

Set realistic goals. The first step is to define your goals in the short-, mid- and long-term. By doing this, you can measure progress as you go and see the results you’ve made along the way. Short-term goals can be as simple as increasing click-throughs or conversions of e-mail marketing programs, or implementing a nurturing component within existing campaigns and seeing what effect it has on quality of outbound calls.

Get sales buy-in. Working with sales is one of your first steps when implementing a lead-management system. Think of your mid-to-long-term goals in particular, and how to evaluate the marketing-to-sales process by defining what a sales-ready lead really is within your organization.

Identify initial campaigns and steps. It’s important to evaluate where to start-namely, where you can get some immediate value without consuming the entire marketing department or missing current targets/campaigns. This primarily depends on what you are currently doing and what you can facilitate moving forward.

Some companies might start by segmenting and targeting their prospects with e-newsletters, whereas others might implement an approach to track and nurture in-bound leads from their AdWords campaigns. It’s important to keep it simple and focus on the benefits you can realistically and quickly achieve.

Lead-to-sales process considerations. How do you want leads to pass to your sales team? Some companies choose to keep their process the same, such as moving all leads to sales. Others might choose to implement basic scoring and move only those leads to sales that meet a basic set of criteria. The important factor is to start simple, measure and adjust.

Metrics now and later. After the basics are accomplished, it’s time to upgrade your thinking about analytics and your understanding of what’s working and what’s not. Here, you’ll want to go beyond tracking just opens and clicks, and consider ongoing behavior and marketing effectiveness. You could perhaps start by tracking the increase in conversions by campaign. Later, you could track the number of sales-ready leads generated by campaign, and revenue by campaign. You’ll need to test, measure and refine.

It’s imperative to drive value with your lead-management system, both initially and in the future, based on your company’s resources, budget and needs. By doing this, and by taking the small steps outlined above, you can ain some immediate ROI as well as the visibility to increase your marketing effectiveness.…