No Picture
General Article

Article Writing – How It Can Help With Back Links

Article Writing – How It Can Help With Back Links

Apart from being an art, article writing is also a technique to draw online traffic. Articles need to be informative and well-written. Its purpose is to provide a means for expressing ideas and for informational communication. The sole intention is to engage the reader to click on the back link while informing about a service or product.

Article writing provides many advantages like increasing back links, link building, site traffic, and an effective way of making money online. It is considered to be a great marketing strategy to obtain free publicity and listings within search engines like Google, MSN, Yahoo and others. It is considered to be a popular and economical way of advertising exposure and website promotion.

What should be the features of an Article?

Construction of an article involves the blend of information and marketing. The five essential components of an article are title, introduction, body, conclusion and resource box. You should keep in mind that the title must be attractive and include the primary keyword. The brief description of the article and a hint to the conclusion should be contained in the introduction. The body of the article comprises of the article’s main part, which also provides you the option of placing certain anchor text links. It is advisable not to place any anchor text link in the article body so that readers can complete reading the article. The conclusion should not only summarize the already discussed points but should also act as a prelude to the resource box. The resource box is in reality the author’s bio, which should be written in a modest manner with the HTML tags that form the back links.

Specific keywords should be used in the articles. As per the requirements of a search engine, the content needs to be revolved around a theme and should be interrelated. For attaining your website’s credibility and exposure, you need to submit articles to various related newsletters and article directories. At the time of submission, the website’s URL must be provided and the readers should be invited to visit the website.

Developing quality back links via Article writing

From various popular websites, back links can be earned to your site via article writing. Various articles on innumerable topics are contained within the article directory. The republishing of your articles by relevant websites can lead to the attainment of many quality back links. Your article can be liked and posted by web publishers on their websites. Though the publishing can be done for free, the publishers are required to copy the author information at the articles’ end. By this process, you are provided with back-links from their websites that offer exposure of your website and help in driving traffic to it. The modified versions of the same article in various other directories will ensure numerous more links. More number of links will ensure more readers or visitors of your website.

Readers reading the article can visit your website by means of the link provided by you in the Author Bio.

How does back links help

When determining a webpage’s position, the number of back links is taken into account by the major search engines. This is a great way of getting the new websites to the top list of the search engines in a short span of time. Those aiming for the links from few sites and article directory are not likely to get several quality back links. They can also be attained from quality websites if you are asked to directly contribute articles to other websites.

Article writing not only helps in the promotion of your website but also increases the search engines ranking. In order to achieve back links from higher Page Rank websites, your article must be well-written and informative so that it is live in most Article directories.…

No Picture
General Article

Marketing Automation Software For Huge Success

Marketing Automation Software For Huge Success

Today everything is available online. Business organizations are going online and of course your customers are online. So, if you have a business and do not market it online then you will be losing the competition and will left behind in the race.

In such a scenario, when everyone is online, if you do not have an effective online marketing strategy then of course, no one will know you and, hence you can not do business. So, online marketing is to be done will full force. There are a lot of methods that cold be used to market your business online. It includes email marketing campaign, business ads, article marketing, optimizing your website to be ranked in top searches of several search engines and a lot more. It is true that no single technique could sort out your problem and you have to use multi techniques to stay ahead of your competitors, especially when it is the case of online marketing.

So, what is the key to gain successes in marketing the business online? Well the answer to this question is applying several online marketing techniques as we discussed above or you can choose an alternative. So what is that alternative? The answer is an integrated software that could take care of all your marketing needs. There are a lot of marketing automation software available in the markets that provide instant marketing solutions for your business automatically. Such software are best used for all kind of business online. If you have just begin with online business or have a small business which is not enjoying good profits then such software is a must for you.

Marketing automation software are designed especially to cater business marketing needs that includes

1) Marketing your business or products.

2) Generating leads to your business website.

3) Increasing sales.

4) Attracting new customers / target audience / potential customers.

5) Retaining and developing new clientele.

6) Branding your business organization, etc.

The functions listed above are a difficult and individual task in itself. You have to focus and take necessary steps to attain the objectives given above. If you have a small business or do not have a team of professionals then attaining the objectives listed above is most difficult for you. Some small business owners get stuck in fulfilling efforts for these objectives and get unable to focus of their business.

Online marketing is not an easy task. Even if you have technical knowledge of technologies and facilities available online, you won’t be able to achieve the top results. For example article marketing, SEO, SEM, etc. are few fields that requires professional.

Marketing automation software integrates client relationship management; bulk emails or email marketing campaigns, ecommerce solutions / gateway, etc. Such piece of software has a database management system that allows you to store and manage details of your clients or prospective customers.

It is better that you go for such automated software rather than purchasing different software like email marketing or mass email software and information software like CRM software. This will not only cut down your cost but help you manage marketing well.…

No Picture
What is Marketing

A Basic Review Of Affiliate Marketing

As a person new to the techniques of generating Internet traffic and the many ways of generating an income through Internet-related behaviors, you may be interested in a glimpse of affiliate marketing. A general description of how online marketing works is easy to understand and the way to apply affiliate marketing to a business or as a business can also be easily understood. Learning to use referral marketing effectively will probably take some more time and commitment, but as you increase your understanding of this marketing technique and become more familiar with the skills and behaviors necessary to succeed, you’ll find that affiliate marketing plays an indispensable role in today’s Internet marketing endeavors.
Affiliate marketing is a tool used by businesses to increase the attention that their business sites are able to attract. The use of affiliate marketing techniques are often used along with other advertising and exposure generating techniques such as blogging, the use of search engine optimization, marketing through email messages and pay per click marketing. The main objective of all of these business tools is to attract the attention of potential customers and to reinforce the name of the business and its service or product in the minds of the customer. The business philosophy behind these techniques is that the more exposure the business is able to generate, the more potential for sales from a broader customer base.
Explanations about referral marketing can begin with the basic members of the team. There are four primary team members in affiliate marketing. A simplified explanation for each of the members roles follows. The first member of the team is the merchant. The merchant is the business owner or the retailer or the brand of product for sale. Basically, the merchant is the person who wants to sell a service or product. The second member of the team is the network. This member is a little harder to understand. The network provides choices of offers for the affiliate to use and will also assist in negotiating payment arrangements. The third member of the team is the affiliate. Of course, this partner provides the “affiliate” part of the affiliate marketing term. The affiliate is responsible for generating sales for the merchant. The final member of this team is the customer.
No discussion of affiliate marketing would be complete without some explanation about how this marketing technique works. One individual or business team becomes an affiliate when they agree to generate site traffic for the merchant. This can be done through many different types of websites such as a comparison shopping directory, personal blogs and newsletter subscriptions. The affiliate generally agrees to get paid based on the number of sales, not just clicks that the merchant benefits from because of the relationship. There are many other types of affiliate sites that merchants can use to increase their exposure and this diversity is one of the great benefits of online marketing.
Although affiliate marketing is sometimes thought of in terms of referral marketing, there is a difference between the two. Referral marketing generally happens when one person or business has generated a high level of trust or has developed great personal relationships with their own customers and then sends those customers on to another merchant. Affiliate marketing is a business arrangement and referrals are made for financial gain.…

No Picture
General Article

Customer Care Through Social Media

Customer Care Through Social Media

We explore how you can harness social media to enhance customer experience

In 2005 when Jeff Jarvis wrote of the ‘Dell Hell’ in his blog, the company retaliated with ‘We do not respond to customer complaints through blogs’. Dell was criticized for their ‘look don’t touch’ policy when it came to blogs. Today, Dell has a Direct to Dell community which features blogs by its officers, forums and even customer support. Dell’s also on Twitter and Facebook, out to solve client issues. Many big brands including Starbucks, HP, Comcast, Ford are using social media for customer service. It’s safe to say that the customer service canvass has been repainted thanks to the social media. Presenting a few tips that will help you jump the bandwagon of social media customer service-

1. Listen-browse around social media sites. Have your eyes and ears open for what people have to say. Before you jump in to defend your brand, listen and understand what the customer’s saying.

2. Act-so, now you know what’s really bugging your customer. This is the time to act. I was surfing the net and came upon a blog where the blogger said that he hated HP. As I scrolled down the comments section, I noticed that one of the HP guys had responded, ‘Sorry that you had a bad experience with us. Can we touch base and discuss this?’ Sometimes, hapless customers dash off complaints and type out all their frustrations onto their blog/Facebook page. Once they get it out they’re generally much calmer and would be willing to speak. Or may be they just wanted to be noticed so that their problem can be solved. So go head and start acting the way that helps solve their issue.

3. No scripting- be yourself on your blog/Facebook/Twitter interactions. Do not, and I repeat, do not use scripted answers. Remember your clients should know that your company cares. They are not looking for an automated response.

4. Don’t ignore-if you’ve got your brand on the social media, then you have to be diligent. Never ignore customers. Sure, you may have someone asking the simplest of questions, but they’re putting those questions to you because they need help. Revert at the earliest.

5. Don’t bluff-this rule applies to customer service through any channel, not just to social media. But bluffing on social media can prove even more costly. Your inability to stand good on your promise could be broadcast to net surfers around the world.

6. Ask-the best thing about social media is it puts you directly in touch with your customers. Use this powerful medium to talk to your customers. Ask them what you can do to make their lives simpler. That’s the easiest way to increasing customer satisfaction and them what they want! Check out Dell’s IdeaStorm page to see what I’m talking about.

7. Customers, your brand builders-Brand building has evolved. It’s not just about advertisements or discounts any more. Today, a brand is all about service and value addition. What more, your company’s not the one building the brand anymore. It’s your customers who’re doing it for you.

8. Encourage your team-while it’s great to have your top management blog and be in touch with customers, it’s even better to have your team interact with customers. Let’s face it, your front-line team is the one in contact with customers in the off-line world. So, let them play to their strengths online too!

Customer service through social media has made its debut and is here to stay. The best bet is to use it to your advantage. Make every client interaction positive, so that when people Google you, they read about happy your brand is built already!…

No Picture
General Article

How Article Marketing Can Help Your Enterprise

How Article Marketing Can Help Your Enterprise

If you are an internet marketer or a website owner, you know that one of the best ways to get the word out is through article marketing. This particular method of online marketing is highly ideal because people use the Internet to find information. When you write informative articles with links back to your site, you can expect traffic to come in consistently.

Benefits of article marketing are… Read on to find out.

With this method, you are establishing yourself as an expert on a certain subject. A lot of people actually go to article directories to discover new ideas and thoughts. Thus, if you submit an article to these article directories, it is like bringing your site to the public eye.

Subtlety is the name of the game when it comes to these article directories. You have to write a relevant article on the product or service you are offering and likewise, highlight its features and benefits. A compelling and quality article will then encourage people to visit your site for more information.

A great thing about this method of online marketing is that you are able to hit two birds with one stone. Aside from getting exposure from article directories, you can also craft your articles in such a way that search engines will pick them up for particular keywords. Therefore, you need to optimize each article for a certain keyword you are targeting. Once the search engines pick up your keywords, you’ll have an instant boost in search engine results standing.

Article marketing is also ideal for small business owners because submitting articles to the thousands of article directories in the web is free. You can write your own articles or have them outsourced. The key to effective marketing is to place a link on your resource box so your readers can follow through to your site. The more article directories your articles are published in, the more backlinks you will get. With a lot of backlinks, you can expect a large traffic volume and an instant high-up from search engines.

After submitting to article directories, you need to ping the search engines so that it will be easier for them to find your article. Bookmarking your article and pinging its bookmark URL should also be done to create more backlinks.

Article marketing is something you can use for your business. With the number of searches for information daily, you can’t go wrong with providing quality content for your readers. See your traffic increase with this form of online marketing.…

No Picture
Sales and Marketing

Article Marketing Tips and Tricks

Article marketing tips and tricks are necessary if you want to be successful. Online you will have many people competing with you especially if you are competing in a highly competitive niche such as weight loss or how to make money.

Article Marketing Tips and Tricks

Create your own website so you can submit your articles to the best article directories such as EzineArticles which will not allow you to link directly to an affiliate link.

Write articles that connect to what your reader is looking for. If you appeal to your readers then you will gain their trust which makes them more likely to buy a product through your website.

Offer your readers expert advice that they will not find anywhere else. This will draw in their curiosity and make them want to click on your link.

Pick your keywords carefully. This is how the readers will find your articles so you want to pick words that are searched often but at the same time you do not want to have too much competition because it will be harder for people to find.

Write at least 3 articles a day. One of the main problems people have is that they write an article and then wait too long to write the next one. Each time you write you are getting your link out there for more people to read. Just keep on going and you will get more views each time you write.

Article marketing tips and tricks are the best things you can do to get your articles out there and read more which will increase your sales.…

No Picture
Food Marketing

How To Get Flocks Of New Visitors To Your Business

Marketing a small business is a tough job to do. You have to keep with the ads you’re running, how much money they’re making you, selling to backend customers, and making sure that your advertising is really making money for you. With all that said though, I think it’s still viable that you can make money in your business offline via advertising.
Now if you follow the premise that “if you build it, they will come”, you’re severely limiting the number of new customers that you can bring into your business. Now even though around about 70% of all business traffic is due to your location alone, you can still benefit from doing direct response advertising.
What is direct response advertising? It’s a form of marketing that focuses on response first, and then maybe brand advertising down the line. I’m not a fan of brand advertising because it takes so long to get your message conveyed to the marketplace. Nobody knows who you are. All prospects care about is what you can do for them. So going around touting your business name is just not getting it done.
The reason so many offline business owners fail is that they think that people will know who they are, and prospects will just flock towards them. But it doesn’t work this way. Business owners like this focus on the appearance and image of their ads and business… instead of focusing on getting customers through the doors.
Don’t be this business owner. There are all kinds of ways to get new customers into your place of business. One such option is with direct mail. Even though the cost of direct mail is rising, you can still use it effectively. One option that you have when it comes to direct mail is that you can mail out postcards.
I like postcards because they’re cheap, personal, and really works well towards getting your message across to people. I’m willing to bet that a postcard can actually do the job of getting your prospects to buy, better than a letter in an envelope can. Postcards really do work, and I suggest that you start doing them today to market your business.
No matter what marketing technique you employ, make sure you have your prospects best interest at heart. Make them feel special and continue to follow up on them on a monthly basis. This is a great way to build a relationship with a customer, and to get them to remember your name.
Email them once a month with helpful articles and tips that can truly enhance their life. In the same direct mail piece as your article, include a sales letter that describe your new product or service. Some will buy and some won’t, but if your price is good, you’ll stand to earn a nice profit from your mailings.
Keep these tips in mind when marketing your products and services. You never know when a non-interested prospect will turn into a buyer, so keep them in your marketing loop and continue to contact them each month.
Good luck with your marketing efforts.…