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Small Business Marketing

Goal Setting Tips For The Internet Marketer

The purpose of this article is to not only assist the veteran marketer, but also the newbie or procrastinator. Hopefully this will get you off your proverbial “butt”. Many folks out there have bought the next “get rich quick online” system more than once. The sad truth is, many of these programs help, but few take the student to fruition. Most consumers of internet marketing programs start with great aspirations and quit with the first “glitch” in their system. If you are like most, you have probably stopped at the first challenge and looked for the next program for online riches.
First off, most programs seem to rely on an “inherent marketing or computer knowledge” by the consumer of their product. It is probably not intentional, but I believe many of the gurus forgot what it is like starting out.
Regardless what program or system you follow, these are some helpful tips for getting your business off the ground:
1. Break out the calendar! Use a cheap yearly calendar that you can hang on the wall in front of your computer.
2. There are certain steps that must be taken for every online business (domain, hosting, autoresponder,etc.). Scan through the program and find or make a list of tasks that must be accomplished. Write each on the calendar for the date you would like that step completed. I have found if you use dates that you know you have some free-time, the odds of completing that task rise significantly.
3. Don’t fall behind! When you write a goal date for a certain task, get it done. Don’t underestimate the time you will need, but at the same time, don’t sell yourself short.
4. Stay engaged! Read and participate in the online community. If you are dead tired and shot at the end of the day, at least read something online before going to bed. It is amazing how a day away from your business, turns to two days, which turns to weeks, or years!
5. Choose a mentor. A mentor should be someone who ” has been there, done that”. He or she should ideally be a person with a similar technology background and is truly invested in your success. Someone who takes you by the hand and shows you how to do it. To be successful long-term, you need to understand and learn how to replicate the steps.
6. This is the most important step! Obviously if you are looking into an internet or stay at home business, you are not satisfied with you current situation. Everyday you go to bed without any positive movement towards your goals, you are cheating not only yourself, but also your family.
You deserve more, and I am here to tell you that everything is possible with goals!
I hope you enjoyed my article.
Sincerely, Greg Roberts…

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Marketing Ideas

What Will Make You Successful As An Affiliate Marketer

What is it that will make you money as an affiliate marketer?
Somebody whom I cannot recall for the life of me coined the phrase, “An Irresistible Offer”.
Yep, that is one thing. You will make money online if you can make your potential customers an irresistible offer. Something they want so badly, they cannot wait to buy it.
The emphasis here is on the word, “want”. People seldom buy something they need, that is unless it is an absolute necessity.
People buy what they want, and especially so if they can rationalize their buying decision afterwards with special benefits or features.
So you have to position your product as an irresistible offer when you pre-sell it.
Here is an example
“Natural nutritional supplement XYZ capsules not only has all the minerals and vitamins you body need on a daily basis, but as you are probably aware, your body only retains about 20% of the supplement. XYZ however has a timed release component that helps your body to retain approximately 80% of the supplements.
We know it is a little expensive but where you will have to take three to four times the amount of normal over the counter supplements, you will now have to take only one dosage of XYZ. That alone will lead to about a 50% saving on the cost.
And, to add to that you will now only ingest a third of the additives needed to manufacture capsules. Just imagine in terms of your health, what that will save you.”
That is only a thumb sucked example of course but that is what unheard of benefits and features that makes for an irresistible offer, is made of.
You want that sucker because it is the best and you can rationalize the reason why you’re buying it.
That is the stuff that makes for a buying decision.
Oh yes, and before I forget one more very important point. You and I buy into end results. So the more end results you can illustrate as benefits the better.
Building credibility
This is the most important thing if you want long term affiliate marketing success and of course if you want to build a long lasting, scalable business.
If this all sounds boring to you, then fine, stop reading but if you are serious about business you will take this to heart.
So what do I mean by credibility?
You have to build credibility by only picking offers that will give real benefits and value to your customers.
As soon as you try to offload shady but expensive offers that will benefit your pocket more than it does your customers you can kiss your long term business goodbye.
That is where the credo of giving more than you get comes into play.
It will build loyalty into your customer base and you will retain most of your customers for longer. You will also be able to sell more, more often than your shady counterparts, and this makes for good and profitable business.
There you have it. A little more of the heavy stuff but essential to good business.
Till next time.…

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Sales

So You Want To Be An Affiliate Marketer? Read This First!

Affiliate marketing has roots in centuries of promotional techniques. It stands out from the “quick and easy” attitude of online speedsters. There has been significant profits to be made in affiliate marketing for years. With so much history and ongoing development, it is easy to find a great deal of useful information about affiliate marketing. The tips presented here can be useful for those interested in affiliate marketing. Whether you already have an established business or are just getting started, these ideas can be helpful.

Some programs assign tasks to their affiliates via email, but constantly checking such emails can be very time-consuming. To minimize time spent mucking around you email, take the high points of each email and paste them to your favorite text editor or word processor. That way, you have all the important info together in one file.

Many affiliate marketers make the common mistake of trying too hard to be a super affiliate. They spread their affiliations out too thin. Do not have the mindset that you need to maximize everything. Find out what works best for you.

You will always suffer a loss rate as people unsubscribe from your emails, so you need to be constantly thinking of ways to replace them. Always make e-mails interesting and unique so your contacts remain loyal; if you eventually need to find new customers, you can use your best communications to draw them in.

Think hard about what products you want links to prior to doing it. Properly arranging your links may take some practice, but well-arranged links result in more money for you.

Some affiliate sites are better than others. There are plenty of partner sites out there that are very hard for would-be customers to use. Savvy site owners make the best of the situation, and do not allow themselves to lose money due to an affiliate’s poor site design. This can help build trust and encourage more sales.

To make your affiliate efforts pay off, be sure to select partners with ratios that reflect a large volume of sales. Try and get one out of every 100 customers to buy something.

Make sure you attract a good audience for the products you sell with affiliate partners. Cheap products can skate by with high-volume, low-click-through approaches. The more expensive a product is, the more you are going to have to sell your customers on the idea of purchasing it.

Lifetime commissions are much harder to find than they once were. Looking for these programs is still worthwhile, however, because the potential payoff is so good. In affiliate marketing, the vendor company will pay websites a commission on products and services sold to customers directed to the vendor company through the affiliate. Most of the time, the commission will only be paid out if the customers makes their purchase withing a certain time window. The potential rewards are so great that it is worth it to find the rare lifetime commissions out there.

Affiliate marketing is a great way to earn profits right now. But, as with any new venture, doing your research will pay off in terms of your success.…