What is it that will make you money as an affiliate marketer?
Somebody whom I cannot recall for the life of me coined the phrase, “An Irresistible Offer”.
Yep, that is one thing. You will make money online if you can make your potential customers an irresistible offer. Something they want so badly, they cannot wait to buy it.
The emphasis here is on the word, “want”. People seldom buy something they need, that is unless it is an absolute necessity.
People buy what they want, and especially so if they can rationalize their buying decision afterwards with special benefits or features.
So you have to position your product as an irresistible offer when you pre-sell it.
Here is an example
“Natural nutritional supplement XYZ capsules not only has all the minerals and vitamins you body need on a daily basis, but as you are probably aware, your body only retains about 20% of the supplement. XYZ however has a timed release component that helps your body to retain approximately 80% of the supplements.
We know it is a little expensive but where you will have to take three to four times the amount of normal over the counter supplements, you will now have to take only one dosage of XYZ. That alone will lead to about a 50% saving on the cost.
And, to add to that you will now only ingest a third of the additives needed to manufacture capsules. Just imagine in terms of your health, what that will save you.”
That is only a thumb sucked example of course but that is what unheard of benefits and features that makes for an irresistible offer, is made of.
You want that sucker because it is the best and you can rationalize the reason why you’re buying it.
That is the stuff that makes for a buying decision.
Oh yes, and before I forget one more very important point. You and I buy into end results. So the more end results you can illustrate as benefits the better.
Building credibility
This is the most important thing if you want long term affiliate marketing success and of course if you want to build a long lasting, scalable business.
If this all sounds boring to you, then fine, stop reading but if you are serious about business you will take this to heart.
So what do I mean by credibility?
You have to build credibility by only picking offers that will give real benefits and value to your customers.
As soon as you try to offload shady but expensive offers that will benefit your pocket more than it does your customers you can kiss your long term business goodbye.
That is where the credo of giving more than you get comes into play.
It will build loyalty into your customer base and you will retain most of your customers for longer. You will also be able to sell more, more often than your shady counterparts, and this makes for good and profitable business.
There you have it. A little more of the heavy stuff but essential to good business.
Till next time.