You Have A Facebook Business Page, Now What?
You’ve set up your Facebook business page and now you need to make the most of it. The key to any small business social media marketing plan is to be active on your Facebook page. In order to attract fans, get more Facebook likes, and keep them engaging with you, you have to give them a reason to do so.
Social media marketing is an ongoing process. Your Facebook business page is your chance to show off your brand, and let people know what you are all about. It is more than just promoting yourself. You need to inform, entertain, and engage your followers.
Content will always be important so be sure to keep it relevant. You wouldn’t go into a bakery to buy your steak, and your fans won’t come to your page to hear about things that have nothing to do with your industry. People want to be “in the know” and to do that, they need to have current, relevant information. Whether you are running a contest, having a sale or other event, or have some interesting industry news, keep your fans informed.
Another way to engage your followers is to entertain them. Post a video or funny pic and challenge your fans to caption it. Run a contest and encourage your fans to share and invite friends. Get them to help spread the word about you. Be sure to reward them with a prize. Prizes don’t have to be extravagant. Make them relevant. People follow you because they are interested in your product or service, so why not reward them with something free from you.
Finally, ask questions and start conversations. What better way to give your fans a voice, than to ask them something. Let them know that their feedback is important to you. Nothing is appreciated more than feeling like you are being heard and included.
Small business marketing doesn’t have to be bland and boring. Remember to be informative, relevant, and bring some fun into it. Get fans interacting with your brand and they will share it. Everyone loves to be part of a good conversation and contests are a great way to keep people motivated to stay engaged with your brand. Be active on your page. There’s nothing worse for a fan than liking a page that never has anything to interact with. There was a reason they “liked” your page in the beginning and you need to give them a reason to keep coming back. One last thing to remember is the importance of keeping the “social” in your social media marketing!