Tag: content

Whenever someone purchases an information product online, there are two things that they will take into consideration. First, they will confirm that your reputation is solid. Second, they will confirm that you are an expert in your niche. For an example, if you were going to buy a horror book, would you rather buy it from Stephen King or an unknown author?
How can you position yourself as an expert? And how can you go about improving your reputation? Fortunately, the answer to both of these questions can be answered with one answer. The answer is content marketing. You should give your prospects enough information to achieve two things. One, they should be convinced that you are an expert. Two, you should answer their questions. It is best to leave them wanting more information, so don’t give away everything that you’ve got.
As promised, here are 4 Content Marketing Tips that will help you.
Content Marketing Tip # 1- Do Your Due Diligence. Research, Research, Research
Are you prospects looking for in-depth information about a specific topic? Or are they looking for a how-to guide? Do they want answers to specific questions? These are the questions that you should be asking yourself before you decide to start writing about anything! Your objective is to provide content that is as targeted as possible. You will be highly effective if you do your research and it is that simple. Are you unfamiliar with how to go about finding out what your prospects want? Try logging on to and read the reviews that customers write. This information is literally invaluable.
Content Marketing Tip #2 – Let Your Personality And Sense Of Humor Shine Through Your Words
As you are probably well aware, people tend to do business with those that they know, LIKE and trust. Your goal should be to answer your prospects questions while making them laugh or at least smile. I realise that this article is not the funniest article that you have ever come across, but you get the picture right?
Content Marketing Tip #3- Go Above And Beyond
You are probably also aware that word-of-mouth advertising is extremely effective. Do everything that you can to give your prospects and customers significantly more value than they expect. The more value that you can provide in exchange for their money, the better. Try to over-deliver and under-promise.
Content Marketing Tip #4- Avoid Being Inconsistent At All Costs
Inconsistency is the number one cause of failure with content marketing. A formidable number of marketers think that providing content from time to time is acceptable. Nothing could be further from the truth. If you have a blog, update it daily. Try going on forums and posting on a regular basis. Another thing that you could do to be more consistent is to hold weekly webinars.
These are the four content marketing tips you can begin to carry out immediately. If you choose to do so, you will experience more traffic, more sales, a …