Affiliate Marketing Tips – Is Video Right For Your Product?
There are many ways to promote an affiliate product. One of those ways is through the use of video. But is video right for your product? How can you tell? This article is going to take a brief look at this subject to see if we can come up with a viable answer.
If you’ve been following the fads that have come and gone on the Internet, you know that one of the big new things is video. Everybody and their grandmother is uploading videos to YouTube to hawk one thing or another. Now don’t get me wrong. I’m not saying that video is bad. It’s not. It’s great. I use it myself for a number of products. However, there are certain things that lend themselves more to video than others.
Essentially, you want to use video for products that are more visually and/or sound oriented. For example. Let’s say I am promoting a book on songwriting and I want to show people what I’ve learned from the book in order to convince them to buy it. Wouldn’t I have more success if I made a video of me actually using the information to write a song right in front of the viewer’s eyes? Imagine actually playing the song right on the video itself. Think this won’t greatly help sell the product? Trust me, it will.
Now, another great use of video is with the testimonial. Lots of people are very skeptical about buying things off the Internet. The dot com bust of the 90s saw to that. So, making a video of you talking about a product does a couple of things. For starters, it allows the viewer to see that you’re an actual person. You’re no longer a faceless name on the Internet. This helps build trust. For another, they can then see how sincere you are by the way you speak (providing you are sincere). One of my videos endorsing Nitro Marketing Blueprint has been one of my most successful because people can really see how excited I am about the product. You can’t fake that kind of enthusiasm.
Video can probably work very well for most affiliate products. The only way to really tell is to test it out. Create one, watch it and see if you believe what you just saw. Be objective. If you feel the video will help the sales process, go with it. If not, it’s probably best to can the idea. Ultimately, it’s a judgment that you’ll get better at making as time goes by.
To YOUR Success,