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5 Common Mistakes Marketers Do When Engaging in Article Marketing

If you are beginning to use article marketing for your business there are some common mistakes marketers do when engaging in article marketing and you are going to want to avoid them when you begin your article marketing journey. Here are a few to look out for.
Not Informative Content
A common mistake most article marketers do is they think they can write about anything and that is not true. You want to write content that informs. People look at these article directories for information to help them. If your article can not inform and educate then the article will not do well at all nor will some article directories accept the articles you have written.
Not Quality Content
Another quite common mistakes/pitfalls marketers do when engaging in article marketing is not writing quality content. The actual true secret to article marketing is good writing plain and simple. So when you begin writing whether you want to write the articles yourself or hire someone to write for you, you need to write quality content. You do not want to make your article too technical, arrogant, fluffy, or long winded. Nor do you want to be cryptic. You are not writing for yourself anymore. You want to make sure your articles are concise, straight forward and to the point. You do not want to waste your reader’s precious time with anything extra. Your goal is to inform the reader. A lot of writers forget that.
Over Promoted Under Promoted
Sometimes marketers can over promote in their articles and some under promote because they do not want to appear they are over promoting. Remember you want to have quality content that is to inform your reader not to go on about what is going on at your website today. You do though want to insert links to your website. The best place to do this is in the resource box. Yet you can strategically insert them into the body of your article if you want to have them in the article body. Be sure to check with the article directory you are going to submit your articled for some allow hyperlinks to be incorporated in your article.
Not Using Keywords Right
The common pitfalls marketers do when engaging article marketing is failure to use keywords right. Using key words in your article is also an important aspect to getting traffic to your article then eventually to your website. Keywords can help get you a higher search engine results if you learn about them and use them wisely throughout your article.
Not Spell Checking
You’d be surprised how many may forget to use their spell checker and really give their articles grammar and spelling look over. This is a sadly a common mistake found in article writing so know if you’re beginning to use article marketing for your business to make sure you take the extra time to spell check your work once and twice. Maybe even invest in grammar spell checking software.…

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Digital Marketing

Marketing Strategies to Leverage the Recession

Are you tired of hearing about economic worries? It’s time to build the marketing plan to do something about it. What if you could find a way to leverage the recession and use it to your advantage to market your business? You may have realized that there are people who seem to just keep chugging right along as if the recession was not even an issue, or who are even thriving in the current market conditions. These strategies will help you to use these times to your advantage, and come out on the other end of this cycle positioned for success.
* Refuse to participate in the recession. One of the major underlying factors that perpetuates a recessionary environment is fear. The fear that the sky is falling, that things are never going to get better, or that there is nothing they can do to change it. In reality, there is plenty you can do. Start by tuning out the negative thinking and focus on going after what it is that you want. You may have to unplug your TV to accomplish this, but you can be sure that the benefits will be worth it.
* Stick to your plans and focus on execution. Be proactive about pursuing what you want. People who never get what they want are people who are constantly trying to deal with life as it comes to them. This is the primary difference between the “haves” and the “have not’s.” It’s classic victim mentality. If you are always in reaction mode, dealing with things as they come, you are never going to get control of your own future. Instead, decide what you want then focus on how you are going to get it. Then take massive action.
* Sell value instead of trying to compete with the businesses that are cutting prices. Cutting prices is the amateur marketing strategy to get more business and to beat out the competition. Businesses that resort to such tactics are never going to be the most valuable option out there, because they sacrifice quality by narrowing their profit margins. Quality never goes out of style; there will always be people willing to pay more for a great product. Figure out how you can provide more value for the same price.
* Provide people with a solution that promises to take their mind off the recession, or that will help them to deal with it. Plenty of people are tired of hearing all the negativity on the news and everywhere else. If you are someone who refuses to play these games, you can bet you are going to get people’s attention. Again, if you do not participate in the negativity, you are less likely to be affected by it.
Make each of these marketing strategies a cornerstone of your business practice, and you will find that they are solutions that can get you through hard times and help you to be a winner. There are plenty of solutions and business opportunities out there that actually thrive in these types of economic times, run by teams of people who have the kind of attitude you want to be associated with. Find them and stick with them, and you’ll find yourself succeeding in any environment.…

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Food Marketing

How To Get Flocks Of New Visitors To Your Business

Marketing a small business is a tough job to do. You have to keep with the ads you’re running, how much money they’re making you, selling to backend customers, and making sure that your advertising is really making money for you. With all that said though, I think it’s still viable that you can make money in your business offline via advertising.
Now if you follow the premise that “if you build it, they will come”, you’re severely limiting the number of new customers that you can bring into your business. Now even though around about 70% of all business traffic is due to your location alone, you can still benefit from doing direct response advertising.
What is direct response advertising? It’s a form of marketing that focuses on response first, and then maybe brand advertising down the line. I’m not a fan of brand advertising because it takes so long to get your message conveyed to the marketplace. Nobody knows who you are. All prospects care about is what you can do for them. So going around touting your business name is just not getting it done.
The reason so many offline business owners fail is that they think that people will know who they are, and prospects will just flock towards them. But it doesn’t work this way. Business owners like this focus on the appearance and image of their ads and business… instead of focusing on getting customers through the doors.
Don’t be this business owner. There are all kinds of ways to get new customers into your place of business. One such option is with direct mail. Even though the cost of direct mail is rising, you can still use it effectively. One option that you have when it comes to direct mail is that you can mail out postcards.
I like postcards because they’re cheap, personal, and really works well towards getting your message across to people. I’m willing to bet that a postcard can actually do the job of getting your prospects to buy, better than a letter in an envelope can. Postcards really do work, and I suggest that you start doing them today to market your business.
No matter what marketing technique you employ, make sure you have your prospects best interest at heart. Make them feel special and continue to follow up on them on a monthly basis. This is a great way to build a relationship with a customer, and to get them to remember your name.
Email them once a month with helpful articles and tips that can truly enhance their life. In the same direct mail piece as your article, include a sales letter that describe your new product or service. Some will buy and some won’t, but if your price is good, you’ll stand to earn a nice profit from your mailings.
Keep these tips in mind when marketing your products and services. You never know when a non-interested prospect will turn into a buyer, so keep them in your marketing loop and continue to contact them each month.
Good luck with your marketing efforts.…

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Digital Marketing

Best 9 Tips – Learn to Purchase Carefully and Earn Online

There are enough individuals amongst us who have failed to earn in their own attempts at online ventures. In fact, too many of them will tell you that they cannot provide enough income to leave their day job. The statistics from several authorities prove this. Yet the net has delivered the greatest portion of millionaires and high income earners to our planet!
If you have put in the correct time and effort, the obvious question is why are you not getting the results that were advertised or earning the money that you anticipated? Did you discover that real life was not like the commercial you fell for and purchased? Do not be one of them!
To get the results you cannot have gaps in your knowledge, particularly when you are trying to bring the online market with its millions of buyers to you! The formula is: Know How = Money!
There is no doubt at all that the worldwide internet provides the greatest opportunities for wealth creation and residual (passive) income… earn while you are asleep! It also provides a sure place for the average Joe, like you and me, to fail.
If the product offerings on the web trained you thoroughly, then why are you not succeeding to earn online? The obvious question that you should ask yourself is about the product information that you purchased and its reliability. Did it provide you with ALL the details that you needed to make a success of your online venture?
The result you do not want is to have a poor stream of income or none at all.
If you are looking to purchase the best training or any other product or service to earn online then these would be my best tips for you right now. Try these tips yourself on the link at the end of this article.
1. Do not only look at and decide to go with any purchase online based purely on the advertised earnings.
2. Do you get an iron clad 60 day guarantee? If you do not, do not buy it. Use this guarantee to claim your refund if you cannot understand or work easily with what you ordered.
3. What type of training is offered? Is there an upfront real-time sampler video that will actually provide you with a true peek at the training and HOW to work the product? Do not buy it if this is withheld before you must pay.
4. Does the item you wish to purchase offer you a direct contact line to a real person or trainer that you can actually speak to, or is it supported only by email contact? Think carefully here.
5. Does this potential purchase provide you with every single way about how to use the product or service on the web to multiply your income? Here is the catch, many do not! Most, usually mention a few methods, however, they do not show you in depth how to really apply these methods fully to create multiple income streams to keep your money flowing.
6. After your payment is complete most programs will give you access. Great! However, you are left very alone to attempt your specific choice of marketing without the exact details of HOW to do it correctly. Not everyone is a guru and to assume that you will manage, is the first mistake they make… and so do you. You both lose sales by the dozen because of this.
7. Find out what you will need to spend additionally on other services to successfully accomplish your earnings with the product e.g. buy a website or another software program to make this work. In other words, understand that what your total spend will be to succeed with your online marketing.
8. Do not assume that you can pull it off alone without training. Most average newbies do not understand the technical words and practices used in the online game and its many methodologies. As simple as these applications are once you understand them, they can be very challenging and baffling for a newcomer.
9. Find a real online learning program as I have, one that can give you ALL the secrets that insiders do not pass on. It does not matter what your business type is or how little you know. This type of learn-to-earn material works like a bomb. It is enormously comprehensive and helpful…. the full A to Z! It covers everything that you need to know for real fast. It actually shows you step by step how to do the whole lot online correctly. No document to read. All facts are visually presented with a fantastic tutor who answers everything for you, step by step and gets you up online within hours….. confidently.
Make the money that you hoped …

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Television (TV) Advertising To Reach More People

Marketing can take upon a whole variety of forms. You can do it on the internet, magazines, newspapers, and even joint ventures. This is something that you should look into if you want to improve your sales and profits. But unfortunately, a lot of the marketing methods that you think would work now is slowly because a technique that is futile in nature.
But there is one kind of advertising that people are looking into as another form of marketing. This form is television advertising. Depending on where you run your television ad, it can really cost you a lot of money. But if you’re in a local area and want to run your TV ad locally, it won’t cost as much.
When running TV ads, you have to follow the same conventions of direct response marketing. Lead with a big headline, show the viewer what’s in it for them; and have a strong close with your phone number and website address. Now if this sounds simple, it is, but there’s one thing that you need to do to: you have to get them to put the remote down.
Getting viewers to do such a thing is tough. Most of them are just flipping through the channels looking for something watch, and can care less about the ads that we see on TV. But for that 1 scanning viewer, you will want to capture their attention with a riveting headline that will get them to start taking your TV ad seriously.
You have all kinds of elements that you have to be aware of when thinking about running a TV ad. You need testimonials, before and after pictures, a good pitch person, the ultimate benefit, and much more. Using these strategies, you’ll be able to have the foundations of a good TV ad.
Now obviously your offer will want to be good also. No matter what you sell, price it from $10 – $30, and then when they buy, try to upsell them immediately with your $2000 product. This is how the pros do it. Even if you don’t have a $2000 product, if you have a product that is high priced and relates to the item that they just bought, consider selling them that.
A good television ad can bring you a lot of new customers overnight. I can remember a pawn shop offering PlayStation 2’s for $100. I saw the ad at around 3am in the morning, and told myself I would go down there to buy one. But when I got there, they were all sold out!
Needless to say I was upset, but this brings on a simple marketing strategy that I think you can learn from.
If that ad was shown in the newspaper, I thought that it would have been sold out overnight. But since it was on TV broadcasting to the masses, I think this is the factor that made the campaign a success.
Before you rule out TV advertising, think about the effect that it can have on your bottom line. You can earn a lot of money in the process, all while building your backend income to those people who bought from you before. So if you’re not using TV advertising to your advantage today, you’re missing out on a ton of new customers in your business.…

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Internet Marketing Tips – Be Honest in Marketing

There are many internet marketers, who are solely in business to get your money, no matter how dishonest they have to be. They feed you a large amount of information, that you have trouble applying, and when you do it is unproductive. I have around one hundred ebooks on my computer that were written by various authors and gurus, that I have purchased over the years. Some are great quality and I could apply the information immediately, and some weren’t worth fifty cents. I am not going to name any names, just because I am do not want to publicly discredit the marketers. My point is, make sure you get to know the person that you are buying from. Most people that are out to help, will offer free material as well as paid material.
Please for the love of internet marketing, do not become one of these people that has a need to feed people improper information, so you can make a profit. There is no longevity in this kind of marketing and it will only hurt you in the long run. The people I respect in this game are actually out to help you, and I know this because of the material that they write.
Staying honest is a crucial part of business, and the best way I know to keep your customers coming back on a regular basis. I know if I trust someone, I will surely be there to give them support and buy their product when they offer it. Let’s take a second and look at concrete businesses in your local area. Do you know of one store that you have had a bad experience with, which makes you hesitant to buy anything from them? Chances are you do, and online businesses are viewed exactly the same by the consumer. Your business is either legit, a scam, has bad service, or has great service and many other wonderful things to offer.
Treat your business as a concrete business and I assure you that you will make more sales. This might not happen overnight, but give it your all and you will see results. Thank you for taking the time to read this article and I hope to see you in the winners circle.…

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Social Media Marketing Takes You Into The Big Leagues

As with any type of internet marketing campaign, your social media efforts need to include a great product, a great platform and target marketing. With all of the above figured out, there should be nothing stopping you from forging ahead and utilizing the advice given here.

Never forget that conversation is important. Companies often forget that when a customer offers feedback, they are also opening up a dialogue. Start a conversation with your customers who leave feedback in order to develop your relationship with them. Figure out what they want, and let those needs guide development of future products and services.

At the top right of the page your blog is on, place a “like box” for Facebook. This button makes it easy for readers to “like” your content on Facebook. By placing this on your blog it lets your consumers “like” you without even needing to go to your page. This makes it easy and more likely that your visitors will do this and you will see more traffic because of ity.

Make certain to update your social media sites regularly. Remember, people using social media are always looking for updates. They want to read fresh content and see new videos and pictures. Give them something to keep them happy. Work on updating your followers a couple of times each week.

Allow consumers to easily subscribe to your social media pages. The majority of Internet users make good use of social media sites daily. It only makes sense to set up your website so that Twitter, LinkedIn and FaceBook users can connect with you easily and see all your comments.

Something that people should remember when they’re using social media to market is to stay as active as they can. If you are going to be successful then you need to stay social! If you don’t provide any activities or interact with people, your social media marketing strategy probably will not work. However, if you are active and constantly updating and promoting your business through social media, people will always be aware of what you are selling.

When you reach an important milestone in your social media program, write a post about it. For example, you could celebrate your 1,000th “Like” on your Facebook fan page by creating an article to commemorate it. Be certain to demonstrate gratitude to those who enjoy your contributions and make sure they know about your social media involvement. Information of this type is sure to spread.

You will not have a successful social media campaign if you do not have a good understanding of your target audience. You must be aware of why these consumers are using the social network, what they do there and what kinds of content they are seeking.

By following those tips and absorbing new information each day, you will grow as a businessman and as an advertiser. Of course, it will require dedication and hard work, but learning to master social media marketing opens your business to virtually unlimited amounts of customers and profits.…