Category Strategy

As what I’ve promised in the first part of this article series, I’ll talk more about internet marketing tools that you can use to generate more traffic to your website. As you know, this is the key to secure more leads, sales, and profit.

Article marketing. When talking about very effective traffic-generating tools, you can expect that article marketing will always come up in the discussion. This is because it’s proven to attract attention in the online arena. This is the process of writing and distributing short, keyword-rich articles to directories, blogs, and ezines. The goal here is build links for one’s website, to establish expertise in one’s niche, to create product awareness, to secure stronger online presence, and to pull up the site’s page ranking. These can be achieved if you write and distribute hundreds of high quality articles and if you make use of compelling resource box.

Forum posting. Forums are the best places to visit when you want to get in touch with your potential buyers. Identify those that are related to your chosen niche and visit them on a daily basis. Then, build an ongoing communication with your potential buyers. Join their discussion by giving them expert advice and by sharing with them a slice of your expertise. Most forums will allow you to use signature at the end of your posts where you can include the link of your website. Obviously, more posts will lead to more inbound links.

Social media marketing. One of the reasons why millions of people worldwide are using the internet these days is because of social networking sites like Facebook and Twitter. This is the reason why I suggest that you use these sites to your advantage. Through this, you’ll easily be able to connect to wider market with just few clicks on your mouse. You can announce the launching of your new products for example by announcing it on Twitter.

Blogging. Right now, when the online competition is cutthroat, you will need to use every tool that can help you advance in this endeavor. Aside from your business website, I would also recommend that you build your own blog. In here, you can talk about your products, issues related to your niche, and you can talk about yourself and your business. This is one good way in building huge following in the online arena.

Ebook distribution. Years of doing internet marketing have taught me one thing; you can easily get people to pay attention to what you’re saying if you give them something for free. So, make time to create short but very informative ebooks. Then, offer them as freebies to entice more people to sign up to your list. You can also use these as your ultimate viral marketing tools. Just instruct your recipients to forward your eBook to all the people they know.…

If you are searching for email marketing ideas then why don’t you consider taking a rather obscure path and do something that your email list members will probably find amusing, entertaining and helpful, especially if you can weave the subject matter into the message that you are giving.
This idea centres on the use of a "Day". You may ask what on earth this is all about. Once you see for yourself the number of "Days" there presently are you will no doubt start to realize that there is great potential marketing opportunities waiting to be exploited. You just need to research and decide on which "Day" you could use to begin with.
So what is meant by the term "Day"? There seems to be an ever growing list of a day being dedicated to something or other. Now, some of the causes are very plausible and some are just weird. The never ending list goes from Peanut Butter Lovers’ Day, Plant A Flower Day, Old Stuff Day, National Frozen Food Day to Ear Muff Day and covers almost every conceivable interest you can think of.
You are probably thinking if there is a specific day that has been created for an interest you have and whether you can use such a topic as the basis of an email or series of emails. The lesson here is to undertake some research to identify whether there is a "Day" for your particular niche. If so you can then take advantage of it and perhaps run a promotion on the lead up to it and make a very special offer just for those twenty four hours. The marketing opportunities are endless so you should start by writing down ideas and see what you can come up with.
If your niche does not have a "Day" then why not either ride on the coat tails of another "Day" that would appeal or amuse your niche and could be worked into your email marketing? The key is to create an email headline that raises intrigue and virtually compels the reader to open hit, where you then weave into your marketing message the story behind the "Day" which can include the special offer you have created just for this occasion.
Though what if you find that there is no official day that has been created for the niche you are marketing to? There is nothing to stop you inventing a day especially for your email marketing purposes. You can create your very own special day when there are special offers, discounts and free stuff, even a competition. The only limits are your imagination and energy!
This idea of riding on the coat tails of a specific "Day" and weave it into your email marketing is one that most information marketers do not take full advantage of. Normally such topical marketing is centred on the main holidays of the year. For those that do take this idea, the result will be emails that are not only …

Being new to the field of internet marketing, I can easily relate with those of you who are feeling totally overwhelmed! When you first begin, you hear about what might as well be a million different ways in which you can market your product or business on the internet. If you are taking on this endeavor with no previous experience as I did, it can all seem a bit foreign.
As you weed your way through the jungle of information it seems as though your chances of conquering it all are just about impossible, but have faith! If you spend time on each form of marketing, one by one, you will achieve at least two things. You will feel more confident in your abilities to market and you will figure out which forms of marketing you prefer. Now don’t get me wrong just because you prefer one type, doesn’t mean you can do that alone and have success. Internet marketing requires a combination of at least several techniques to drive enough traffic to your websites to make them profitable. Here are a few tips for beginners!
It will be easy for you to look at all of the various forms of marketing and wonder how you will ever figure them all out. My advice to you, pick one! Pick the first one that draws your attention and study it. You don’t have to become a master at it quite yet, but you need to put the time in. Study the form of marketing you have chosen until you gain a good working understanding of it.
Then, get your foot in the door, if it’s article marketing; submit an article, video marketing the same, etc., etc. It is important to remember though, that many forms of internet marketing will not work if you only practice them occasionally. Article marketing, for instance requires an absolute minimum of one article per week if you expect it to attract any traffic. Social networking requires attention more than two or three times per week. It is based on connecting with friends and potential customers through casual communication. If you are not around to communicate, it’s not going to work!
My second piece of advice is: prioritize! While you may love ‘twittering’ your day away, or writing articles to your little heart’s content, what good are they going to do if you don’t have down the basics? What I’m talking about is a squeeze page (also called splash pages) and a webpage. If you expect your internet business to be successful, you need to provide people with a place to go to learn more about you and the product or service you are providing. Splash pages, in my opinion are the lifeblood of your business. They provide a place for internet traffic to become leads for you. Splash pages should be short, sweet, simple and to the point. They are cheap to have made (under $100) and can do the job until you can afford or …

In this Article:

Content Marketing with Staying Power

Keeping your Online Marketing Efforts Connected

How to Control the Online Relationship

Ok, I get it. The thrill of the chase can be fun. It’s adventurous. It makes you feel alive, and gets those juices flowing. However, if the traffic to your blog is just a string of one night blog stands, then any amount of effort your putting in to creating great content, optimizing it with on-page and off-page SEO, and doing all that content marketing is really just a waste of time.

exhausting. Because “one and done” in the online marketing world usually means that they are done with you, your online business, and your blog after one visit if you don’t have the goods. You can’t put a notch in your lipstick case just because a person visits you. The reality is that most people don’t buy anything from you until they have had at least 6 marketing touch points.

Sorry to sound like a boring old married couple, but wouldn’t it be great if you knew that every week you could depend on many of the same prospects coming back for a visit. It’s an ongoing relationship. And even though it can have all those hum-drum, boring traps that every long-term relationship is exposed to, you can still spice things up (and you should), keep it interesting, and keep them coming back and wanting more.

Make no mistake, “boring” can actually become brand recognition and a familiarity and comfort in knowing that you, your business, and your website are a reliable place to visit for great content. That, my friends, is what a content marketing strategy is all about!

So the question becomes “how” to keep your visitors coming back for more week after week?

Simple Online Marketing Ways to Add Staying Power to Your Website

1) Create Amazing Content:

First, the obvious answer is to give them something of value. Sure, you can razzle dazzle them with a little flash to draw attention, but unless you have something of real value underneath all that flash, they will move on.

After all, you have to remember that people are distracted and their time is becoming more valuable each and every day. As an online business you must respect that time and give them the best stuff. If they can go to one spot to get the full package, then they won’t have to jump from site to site to site to find everything they need.

That’s why authority sites are such an amazing online business model.

2) Easily Link your Anchor Text to Other Pages

On page SEO can be set on steroids by using bold text, italics and links. These formatting tools help those search engine crawlers identify what your webpage is all about.

And, those formatting tools also help your readers (who are more often “skimmers”) hone in on words and phrases that are of interest to them at that moment.

Think of it this way. …

Looking for Twitter marketing tips does not have to be hard. If you stop and think about it for just a minute, I am sure that you can think of a couple. Taking the time to respond to messages is one such example. This is common courtesy, but it can make a big difference to the follower. You want to keep the followers you have, though you always want to sign up more as well.
As you can imagine, sending out a response is pretty easy to do. It’s taking the time to do it that actually matters. Some other Twitter marketing tips suggest that you send out tweets on a schedule for your business. Not all your tweets should be set up this way, but using it for business is a great idea. It is also suggested that you send out different types as well. You do not want all of them to be the same boring link over and over. You should mix it up a little more than that, though it can all be related. For example, send out a short quote from one of your blogs. This gives people a little taste without overwhelming them and they can always click through to read more.
Easy Twitter marketing tips would remind you that engaging your followers is the easiest way to keep them. Sending out scheduled tweets like motivational quotes and little tips can make a huge difference. Yes you are going to want to put your link on them, but those little motivational quotes and tips will get sent on a lot faster than just your link would have. This gives you more exposure and more potential for traffic to your sites. These little tips and quotes usually get retweeted very often and most often faster than other tweets, even by people that don’t know you.
The last of the easy Twitter marketing tips I want to tell you about is to make sure that you have a “follow me” icon set up on all of your sites. That way anyone that liked your little quote or tip and clicked on it can sign up to follow you once you get there. Many people will also put a counter on the sites and set up the icon next to the counter. Make sure that wherever you put it that it is easy to see. You do not want to hide it.…

Does the prospect of being financially independent mean something to you? If you answered yes, welcome to network marketing. It is your surest route to earning extra income from home to help with family budget, while gradually scaling your way towards the attainment of your grandest financial dreams. But you must be prepared to learn and implement the techniques that would make that happen. Especially you should learn and master different sales and marketing techniques.
It’s amazing how many people believe that salesmen are born. Don’t believe any of that, unless you’ll also accept that a person is born a doctor or lawyer, or accountant. Yes, a few idiosyncratic traits may quicken our mastery of some of these professions. But none of them can be practiced solely on the basis of what a person is born with. To succeed in these and any other profession, you need to be trained not only in the basic techniques of the profession, but also on how to apply these techniques to produce results.
In MLM, sales is of the utmost importance. It is a profession, too. Yes, in any trade, including sales, you’ll occasionally use some of your inborn abilities, but a lot of what will spell your success will come through education and training. And that is also saying that a failure to acquire these other traits have led so many network marketers down the path of failure.
So what are these habits that combine with sales to bring you financial freedom in MLM?
Be Positive In Your Attitude: success in any business is 90% attitude and 10% all other factors. Imagine the effect on your business if 90% of what powers it is destructive? We all need to discipline ourselves to develop constructive thinking habits. Expect the best for your MLM business. Don’t think you can’t make it.
Don’t think that being a salesperson reduces your status in any way. It’s all an attitude. Just think of what will happen to the economy of this country if no salesperson takes any order for just 24 hours! So sales make the wheel of the economy to turn. Be glad you’re a part of it!
Have a Goal: little is ever accomplished without definite goals. So what is it you want to accomplish with your business? Is it to make enough money so you can send your children to a good college? To buy your dream car or house? To move to a choice neighborhood? Whatever your goal, the important thing is that it must be so dear to you that you’ll be willing to do anything to achieve it. It also helps if your goals are realistic and time-bound.
Be Disciplined: when working for a boss, some of us rise up early, get ready and get to office on time. But when presented with an opportunity to be their own boss, some throw away those fine habits. At 11 am they are still in their bathrobe, or taking one more cup of …

Attraction marketing refers to a set of marketing strategies that enables you to draw people towards your site, and it’s a concept that relies more on your trustworthiness than on the services or products you’re providing. If you’ve already set up a good name and image for yourself, attraction marketing can be a very efficient tool. But, it only works if you can send across the right message.
Such marketing strategies have to be developed step by step, in time. They require a network marketer to pay attention to his /her clients and prospects and particularly on websites where he/she has the opportunity to meet people that share the same interests. Attraction marketing is all about connecting people with matching interests and needs. The relationships are built on shared interests and not on the desire to make a sale or advertise a product.
This marketing technique will give each network marketer better results than other strategies, because once a connection is set up, a client will keep on returning to the seller since he sees him as a friend and he can blindly trust on him. These are long-lasting relationships that have the tendency to develop better results. It might not be easy to initiate a first connection, because trust building is time-consuming, but, once this is accomplished, there really is no limit on what you can do.
Any network marketer can benefit from this method, because, this industry especially needs constant contact and co-operation for it to grow into a successful business. If a company gets established like where you care for each other and trust strongly to each other, it’s going to be a good sign for you since you would be able cooperate better and strive to accomplish the common goals. This is highly beneficial for a network marketer, as it makes communication and disclosure easier in any interaction with potential clients or buyers.
Attraction marketing is a powerful tool in any kind of business, but, more so when it comes to network marketing. Gaining trust among your group of prospects and friends is a long and demanding process. You can search for prospects on social websites or around your home. The key is to make them feel like they’re your friends and not your clients. Thus, ongoing communication and sharing is very important. You’re not trying to make a sale; all you are doing is providing them with a solution for their problem.
The concept is pretty much the same – you’ll end up selling them your products, but, the difference is that you’re offering them something that they actually need. A regular network marketer usually does not care whether the product that he is selling going to help his client or not. This is the difference between attraction marketing and basic marketing techniques, which are directed towards general public.
As always, offer solutions to their wants, needs, and desires first. This positions you as an expert in the eyes of your prospects.…

Before you start a viral marketing campaign, here are 6 ideas for you to consider:
1. Buy yourself the branding rights to a viral ebook. If you can produce a good, readable, direct ebook, you can distribute it to your visitors who might then, in turn, pass it on. Your eBook will spread your material throughout the internet.
2. Establish your own forum or message board. As many websites don’t have their own bulletin board or forum, allow them to make use of yours, but make sure that you have a big, eye-catching banner ad right across the top of your board.
3. Not everybody has the talent or the time to produce their own templates and graphics for use on their websites and people are often unable to commit much money for purchasing them. If you could, create a series of templates, graphics, fonts, etc — all with an ad and a link back to your site. As long as you ensure the copyright notice is intact and not violated, this is a great way of getting your ad distributed with only a little initial effort.
4. Produce your own ebook. During the production, invite others to include their own ads in exchange for them distributing the book to visitors to their site or their subscribers.
5. It is really helpful to write as many articles about your product or service as you can. And always have a resource box and information about article reprinting options at the foot of each one. Try to get your article circulated to as many places as possible, such as newsletters, directories, forums, and blogs.
6. Search through the pages on the Internet and locate some items that will enable you to buy a license to freely distribute them. Some items allow you what are known as “branding rights” where you can then add your own product’s name, the name of your web site and additional contact information upon distribution.…

Are you into selling resell rights products? If so, then you should know that this is a great way to boost your sales and profits, and to earn more money per sale as opposed to if you were marketing an affiliate product. You will with affiliate programs, you have to share around 50% to 60% of the sales with the merchant that you made the sale from.
But with resell rights products, you get to keep 100% of the profits. Plus, you gain a customer out of the deal also. And as we all know, 80% of your total business profits will come from sales from recurring customers. With affiliate marketing, you don’t get access to the customer name… it all goes to the merchant, which (in my opinion), is a flaw in affiliate programs.
Now while this may sound great, it isn’t the end of the story. The biggest thing that you will have to worry about is getting traffic to your resell rights sales letter page. And you will want to make sure that this traffic is highly targeted, and good for making sales with your internet marketing efforts.
To get started with selling resell rights products, you will need a website, and an autoresponder. To get a website, it’s very easy. Simply head on over to Hostgator, Go Daddy, or even Yahoo Webhosting. All 3 are reliable web hosting services that you can use to get your very own website with.
After you have gotten your website, you will want to pick a merchant account provider. This is very easy to do. All you have to do is head on over to PayPal, ClickBank, or 2checkout, and sign up for an account so that you can start selling on your website right away. There are more merchant account services out there, but these are the ones that are very good, and very easy to work with.
Now despite all of this, as I’ve stated earlier, you will want to find ways to get traffic back to your website. You need a plan for selling to prospects, and getting these prospects to buy from you. This is very easy to do, and you will need a good marketing strategy if you want it to come to life for you.
Selling resell rights products can be a good thing for your business. People sell resell rights products all the time and they are earning a nice living from it simply and easily. But for most people, they are met with failure, and choose to exit out of the online business world altogether.
But you don’t have to let this be your fate. You can go out there and start marketing your products very successfully, and earn the kind of money that you are looking for in your business. It’s very easy to do, and I know that you can have success with selling resell rights products. Many people are doing it, and you can do it too.
Good luck …

Smart business owners know consistently finding clients is crucial to their success. After all, without a steady stream of new and repeat customers, there’s nobody to serve, no money to be made, and no reason to keep the doors open. How do you find clients who are ready to buy, even though the economy has changed?
Finding clients takes effort and creativity- especially in a tight market. The good news is, though, that regardless of the economy, people still need the solutions you offer and expert advice to eliminate the challenges they face. All you need are a few simple tips on how to go about finding clients when the market is tight.
Step One to Finding Clients
Hang on to the clients you have! No marketing strategy is as cost effective or as efficient as keeping the clients you have already established a working relationship with in the past. Meet your deadlines, go above and beyond what’s expected and do it all with excellent customer service as your goal. This will help you hang on to every single client you have.
Step Two to Finding Clients
Don’t be afraid to go back to former clients and check in with them. Even if the working relationship ended under not so great circumstances, it can still be revived in certain situations. If you dropped the ball with a client that you previously had a good working relationship with, get in touch, own your mistakes and ask for another shot. You have nothing to lose — and you never know, you might be pleasantly surprised.
Step Three to Finding Clients
Ask for referrals. Go through your current and past client lists and contact the clients who have been especially happy with your work. Ask them if they can refer you to friends and colleagues of theirs. When you receive the referrals, make sure you dedicate your self to those new clients in the same way as if you were working for your original connection. This referral base could turn into a plethora of new clients if you work it with integrity and commitment.
Step Four to Finding Clients
Participating in social media is a terrific way to find new clients. Work up a special or a sale of your services and offer a limited time (or limited number) of specials via Twitter or Facebook. Watch the numbers closely, though. It’s easy for this type of deal to take off like a rocket and give you more work than you can comfortably handle in no time flat. Know your limits!
Step Five to Finding Clients
Check out the job boards. If you’ve never used a job board like or , now may be the time to give it a shot. Setup a membership at one of these two boards or both. Each offers a free membership, but you are much better off spending the money on a paid membership. It will show prospects that you take the process seriously and it will provide …