If you’re marketing online there is no reason at all not to have an email list. You don’t need your own product to sell to grow and profit from your own list. All you need is an autoresponder system and a way for people to optin to your list from your web site.
In fact, building a list before having your own product can be pretty cool as you instantly have a list of targeted prospects for your offer once you finish your product and it’s ready to go to market.
In the meantime, you can make money online by sending out quality offers to your list as an affiliate.
Money Making Key – having a list of people interested in your topic, that trust you and see you as an expert in the field (or someone who can point them in the right direction) will allow you to grow a profitable, successful, long-term business online.
1. Bribe ‘Em!
You have to get them on your list, right? This isn’t 1998 when email was new and all you had to do was offer a free email newsletter. People are overwhelmed nowadays with email they don’t want.
So you need to offer something for free, that is QUALITY information, in the form of a short report, autoresponder series, audio or video, based on the topic that they are interested in learning more about.
If you give them quality information, they will be more likely to trust you and buy from you when you do recommend something that costs money.
2. Make ‘Em Pay First! – List size doesn’t mean anything if it doesn’t make you money. One way to grow a quality list is to make them pay first! Offer something of high quality at a low price of $5 or $10.
You’ll get a lot less people to optin. The major upside is that everyone that gets on your list has already proven they are willing buyers and that’s ultimately what you want.
3. Make it Easy for ‘Em! – Don’t hide your optin box! If you run a blog or content site place an optin form in your side navbar AND at the beginning or end (or both) of every article or blog post!
4. Test Test Test! – You gotta constantly test your offer. Keep trying new ways to get people on your list to improve your conversion rate.
The more visitors you can convert to subscribers the more money you can make from your list (you should be testing your offers once they are on your list as well).