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Marketing Ideas

Why It’s Important To Stay On Top Of The Marketplace In Business

How are you going about marketing your products and services? Are you copycatting your competitors’ ads, or are you creating them yourself? Have you played customer to see what your competitors are doing to sell more of their products to you? If not, then you will want to start doing those things today.
To make more money in your business, you have to stay on top of marketplace. This way you won’t be surprised by the sweeping changes that occur in your industry. To stay on top of the marketplace, you will want to subscribe to some of your trade journals magazines, and you will also want to subscribe to a marketing magazine. A good one is the “Direct Marketing Association” (DMA).
This way you’ll be on top of the marketplace in 2 ways. The first way is by seeing what the latest issues are in your niche, and the second way is to stay on top of the marketing arena so that you can know what has changed in the world over marketing your products and services.
In today’s article, we’re going to take a look at how you can make more money in your business – despite being hit hard by another change in the marketplace. Here’s the first tip:
– Beware of any “Panda” updates
In the world of internet marketing, there was a recent event that took a BIG toll on website owners. Businesses who thought they could market in only one way found themselves out of business immediately. So what do I mean by “panda” update. Well, here’s what it is:
The Panda update was a shot at content farms. By content farms, I’m talking about article directories, blogs, and any kind of content arena that has people submitting more and more of their content to their website. But the panda update changed all of that.
Some sites took a 30% hit in traffic, and some websites were affected even more. The panda update was performed by Google, and it’s something that still has a lot of business owners shaking in their shoes.
Are there any “Panda” updates in your offline business? Are there any situations in the way that you market your business that could cause your business to take a hit also in sales and profits? Well this is something that you want to think about.
If you want to stay afloat even with major traffic hits like the Panda, then you should do whatever you can to bounce back from it. In the internet world, it’s getting harder and harder to promote yourself without risking any duplicated content tags on your articles. So submitting your content to just one site will help you to do just that.
This is why you can’t just rely on one form of marketing your business – because at any time, it might just take a hit that could affect you and your company.
Do what you can to stay on top of any changes in the marketplace. The more you can do this, the more you can adapt to the changing world of business.
Good luck with using these tips to make more money in your business.…

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Marketing Management

Using SEO And Video Marketing When Marketing Your Products Online

Some people have come up with all kinds of different ways to get traffic to a website. Some people use formulas, theorems, flow charts, and just raw knowledge to get traffic to their website. Personally, I don’t think getting traffic is an art or science… instead, I think it’s just something that can be easily done if you put your mind to it.
So if you’re brand new to internet marketing and don’t know how to get more traffic to your website, then I think you will stand to benefit from today’s lesson. I would like to show you some easy ways to get traffic to your website for free, and you don’t even have to spend a lot of time doing these strategies either. Here’s the first strategy that you can use to get traffic to your website today:
1) SEO
SEO stands for “search engine optimization”, but I just like to call it search engine marketing. No matter what you call it, it can be a great way to get a lot of traffic to your website. Now some people have SEO down to a science, and know how to rank high for a particular keyword term in a matter of days. And because of it, they get instant traffic to their website because of it.
The 3 biggest search engines on the internet are Google, Yahoo, and Bing – and all of these strategies can deliver for you a ton of traffic on a daily basis. You will definitely want to try and rank high for obscure keyword terms so that you can capitalize on all of this traffic that you could be getting.
Here’s another great way to get traffic to your website:
2) YouTube
YouTube is the number 3 ranked website on the internet today in terms of traffic. They get millions of hits each and everyday to their website from people looking to hear music, and from people looking for information that they can use for a particular reason. You will want to be right there with the information that they are looking for.
You can definitely get a lot of traffic from YouTube. It’s an easy way to promote your business, and it’s very user friendly. You will want to make sure that your website URL is listed at the bottom of your videos, and also is displayed first in the description of your video – so that it can turn into a clickable link.
You can use a camcorder, webcam, or even a sell phone to create your videos. But if you want the most quality, use a camcorder. It may sound expensive, but it’s a great way to produce the high quality videos that you are looking for. If I had to guess, I would say that you can get a good camcorder for around $100… which isn’t too bad.
YouTube and search engine optimization are 2 great traffic strategies that you can use to make more money in your online business today. The more you implement these techniques, the more you’ll be able to earn the profits that you’re looking for in your business. Take it from me, I would know.
Good luck with using these tips to earn the kind of money that you’re looking for in your internet business.…

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Marketing Ideas

Getting Some Advertising Ideas Out of the Idea Cafe

Networking is one of the most important things that you do for your business. It helps keep your head on straight and being able to talk with other business owners about what they are doing to increase employee retention or build on their current business structure can really help you through the tough times can provide you with the information that you need to help further your business venture and improve your business marketing.
There are usually groups in the community that you can join. They generally have meetings and get together to discuss business. For many business owners this is hard to do because they work so much they can’t get away often. There is now an excellent place online that you can tap into without leaving the office or even from home.
This new idea, The Idea Cafe, is such an invaluable resource, and such a simple way to get info on things that are really important. It is so good that it was noticed by the Wall Street Journal. You will be able to ask questions about anything at all business related. And you will then get answers from people that have experience far greater than yours.
They can help you choose the best promotional merchandise to use for your business and then give you some ideas about how you can market with them. There are tons of different things that you might want to ask about. How you can best move your business to a new location and still retain customers is one. You might want to learn what others have done when getting a space at a trade show too.
The Idea Cafe offers a resource that is invaluable to small business owners around the world. It is a gathering place that provides information and allows for a free exchange of ideas to help you succeed in your current business venture. You can chat with others in your area of interest or any business owner to get answers to the questions you have about different aspects of running your business and making it as successful as possible. Business networking has never been simpler than with the Idea Cafe, a place that allows you access to those business owners who have the answers you need.…

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Marketing Ideas

Making Your Ezine Effective

Do you have your own ezine or email newsletter? If not, then you should get one. It’s by far the easiest way to start earning more money online. With an ezine, you can put your selling process on autopilot, and all you have to worry about everyday is generating more leads. The more leads you get to your ezine, the more money you will stand to make.
And believe it or not, each and every one of your subscribers is worth a value to you. It could be 25 cents, or even 10 dollars depending on what you sell and the price point of your product. To get sales from these people, the easiest way to go about it is to have them opt-in to your ezine, and start marketing to them over and over again.
This is also an excellent way to position yourself as an authority in your niche. People will start to email you and ask you questions about the techniques and tips that you’re talking about, and it’s a great way to help them achieve the goal that they are trying to achieve.
To get started with your own ezine, you need to get an autoresponder. This is very easy to do. All you have to do is go to a site called “Aweber”, and then sign up for their autoresponder service. An autoresponder is a program that automatically sends out timely emails to your email list.
To make your autoresponder effective, you will want to send out emails in 3 day intervals. So if someone subscribes to your ezine on Monday, they won’t get another email from you until Thursday. This is good timing as it will give your subscribers time to “miss you”, and they will be on the lookout for the next email that you will send them.
Now don’t be alarmed at all if someone unsubscribes from your ezine. It’s natural. You will just want to focus on providing good content for the major group of people who will remain on your list. These are the “bread and butter” people of your ezine, so you will want to take care of them, and help them out in every way that you can.
In every email that you send, make sure that you provide your subscribers a way to order some of your products. You never want to send out an email without providing some way to make money with your ezine. You should have your own website – even if you’re promoting an affiliate product, or using Google Adsense… your conversion rates will go up, and you’ll earn more sales this way.
Hopefully you operate in a niche where you know a lot about the subject. That way you can come up with new content on a daily basis, and provide your readers with fresh information that they can use to improve their lives. And the more you provide them with fresh information like this, the more people will more than likely buy your products.
Starting your own ezine is something that I highly recommend, and it’s something that you will want to do starting immediately. If your business is totally struggling, consider starting your ezine and building up a list of subscribers that you can market to. More than likely, you’ll see a ton of new sales this way.
Good luck with starting your own profitable ezine.…

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Marketing Ideas

What Will Make You Successful As An Affiliate Marketer

What is it that will make you money as an affiliate marketer?
Somebody whom I cannot recall for the life of me coined the phrase, “An Irresistible Offer”.
Yep, that is one thing. You will make money online if you can make your potential customers an irresistible offer. Something they want so badly, they cannot wait to buy it.
The emphasis here is on the word, “want”. People seldom buy something they need, that is unless it is an absolute necessity.
People buy what they want, and especially so if they can rationalize their buying decision afterwards with special benefits or features.
So you have to position your product as an irresistible offer when you pre-sell it.
Here is an example
“Natural nutritional supplement XYZ capsules not only has all the minerals and vitamins you body need on a daily basis, but as you are probably aware, your body only retains about 20% of the supplement. XYZ however has a timed release component that helps your body to retain approximately 80% of the supplements.
We know it is a little expensive but where you will have to take three to four times the amount of normal over the counter supplements, you will now have to take only one dosage of XYZ. That alone will lead to about a 50% saving on the cost.
And, to add to that you will now only ingest a third of the additives needed to manufacture capsules. Just imagine in terms of your health, what that will save you.”
That is only a thumb sucked example of course but that is what unheard of benefits and features that makes for an irresistible offer, is made of.
You want that sucker because it is the best and you can rationalize the reason why you’re buying it.
That is the stuff that makes for a buying decision.
Oh yes, and before I forget one more very important point. You and I buy into end results. So the more end results you can illustrate as benefits the better.
Building credibility
This is the most important thing if you want long term affiliate marketing success and of course if you want to build a long lasting, scalable business.
If this all sounds boring to you, then fine, stop reading but if you are serious about business you will take this to heart.
So what do I mean by credibility?
You have to build credibility by only picking offers that will give real benefits and value to your customers.
As soon as you try to offload shady but expensive offers that will benefit your pocket more than it does your customers you can kiss your long term business goodbye.
That is where the credo of giving more than you get comes into play.
It will build loyalty into your customer base and you will retain most of your customers for longer. You will also be able to sell more, more often than your shady counterparts, and this makes for good and profitable business.
There you have it. A little more of the heavy stuff but essential to good business.
Till next time.…

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Marketing Jobs

Want To Become Limitless in Your Business?

I was watching the movie Limitless on video the other evening. If you haven’t seen the movie, it involves a writer who has complete writers block and his book is due, his girlfriends leaving him and he’s going down fast.
He by chance, runs into an old girlfriends brother who offers him a “solution” to all his issues.
A simple pill makes him limitless. Suddenly he’s focused and can suddenly recall everything he’s ever read or seen. He can learn languages in days and accomplish whatever he desires. He becomes charismatic and unstoppable.
The only issue, he has to continue to take the pills. Plus…
A loan shark knows he has the pills, a big time stock broker knows he’s “cheating” with his picks and basically wants to bring him down and some people suspect something suddenly isn’t right with him. Won’t ruin the movie for you if haven’t seen it, but basically…
He’s just too good and knows too much.
You may be wondering that’s great but what does that have to do with my business Eric?
Great question and the answer Roll Please…
There may be no “magic pill” for your business, but just knowing even a little more than others and acting on that knowledge, can be the dramatic difference between you and your competitors being king.
It’s amazing how much we really do know currently but didn’t or don’t do anything with that knowledge.
How about the old “if I only would of took action on my idea” because someone else actually went out there and made your idea a reality first and is getting rich. Let me ask you since were on the subject…
What could you implement and take action on today that you know about, but been waiting for “another time” or the “right time”? There’s a great proverb that go’s…
“The best time to plant a tree was twenty years ago. The second best time is now.”
What one thing can you take action on and do today that your competitors aren’t doing?
Is there a way that you can not only show it, but also communicate it to your customers or prospective customers?
Once you implement one thing, then move on to the next and then the next and so on. This way you will always be breaking the limits in your field or niche.
Maybe it’s something obvious…Maybe it’s if you look…I ‘s there.…

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Marketing Management

Ways To Make Your Blog Profitable And Getting Traffic To It

If you think that blogging is easy, you’re correct. Blogging is easy. All you have to do is get a free blog, customize it, add some Google AdSense code on it, and start making blog posts each and everyday. You want fresh traffic that the search engines will love and will want to share it with others by ranking it high in the results.
I’m willing to bet that if you started your own blog that you would be able to earn money from it over a short period of time. Using Google AdSense on your blog is a great way to monetize your blog, but if you’re only making 20 cents per click from each time someone clicks on the ad… you will need a lot more traffic than what you are getting now.
But you should keep your head up high, because there is another way to monetize your blog, and to earn lots of money from it. I’m talking about selling affiliate products on your blog. You can use ClickBank, Commission Junction, Paydotcom, eBay, or even ‘s affiliate program to make money with your blog.
Or you can take things to a higher level, and become an affiliate for the “HostGator” web hosting company. At least with this strategy you earn income month after month all on autopilot – and you don’t have to deal with customer service, refunds, or answering any questions. HostGator will take care of all of that for you. And if you become an affiliate for HostGator, they even give you the tools you need to succeed to promote their services easily.
This is how a lot of people make money with their blogs. If this doesn’t sound appealing to you, you could always sell advertising space on your blog. This is also a major profit generator for those who have high traffic blogs. So when your blog becomes successful and starts getting thousands upon thousands of visits per day, you can use any one of these income generators to help you make more money with your blog.
But to get this traffic in the first place, we have to rewind and take a look at the traffic strategies that you need to be using to get people to your blog. One easy way to get people back to your blog is with email marketing. Encourage your readers to subscribe to your blog so that you can bring them back on a daily basis.
This recurring traffic along with the new traffic that you get everyday is something that boost the profitability of your blog in a short period of time. I would know, because I get recurring traffic from my email subscribers everyday. And they come and leave comments on my blog for me to read and respond to.
You should know that there are a lot of ways to get traffic to your blog, but you just have to put the time and effort into it to making it work. Along with traffic, make sure you have a good model for making income from your hard work. Nothing is more frustrating than getting traffic and having no one to buy from you.
Use these blog marketing tips to have the utmost success with your blog as possible.
Good luck with using these tips to make more money with your blog today.…