Social Media Automation Tools to Increase Your Marketing ROI

Want to stop wasting time on social media and get better results from your social media marketing efforts? Then this list of social media automation tools is for you. One or more of these tools could help you to save time while increasing your marketing ROI:

Facebook to Twitter: This is a tool for Facebook which can be used with any profile or page. Just click the Facebook to Twitter link while you’re logged in and you can link your pages to Twitter and share your content instantly.

Gist: Gist is a handy tool which can keep track of all of your social networking, social media and email contacts with one easy to use web based interface; it’s also available for Outlook and Gmail, so you never have to lose an opportunity to connect with the people you need to keep in touch with.

Hoot Suite: If your business uses Twitter, this is one automation tool you’ll want. HootSuite allows you to write tweets and schedule them to post later and keep an eye on keywords as well as providing a lot of other useful functions. It can also be integrated with other apps, making it an especially helpful tool to have.

: This tool can update your Facebook, LinkedIn, Twitter and other social networking and social media pages all at once, or any combination you like. It’s free and works on mobile devices as well.

RSS: Really Simple Syndication (RSS) is an easy way to aggregate the content you need in one place, saving you the time of going from one site to another or wading through content you don’t need. It works with Google Reader and other RSS feed readers and can also be used with Google Alerts for user specified keywords so you can keep an eye on what people are saying about your business.

Selective Tweets: This is an application for Facebook which allows you to decide which updates you want to share with your Twitter followers rather than sharing all of them. You don’t want everything on your Facebook page out there for the whole world and this tool gives you total control over what to share and what to keep to a smaller audience.

SocialOomph: This service lets you schedule your social media communications and post it automatically. There are both free and commercial versions available; only the commercial version handles Facebook page and profile posting and scheduling.

Tweet Old Posts: Sometimes you come up with blog posts which have information which is useful whether you publish it now or years from now. This plugin for lets you repost old content which is still relevant to your readers.

TweetBleep: This service lets you monitor any keywords you like on Twitter for $20 per month; the results are sent to you by email.

TwitterFeed: This cloud based service lets you share your blog content as you post it to Twitter, Facebook and other social media and social networking platforms. It also provides useful statistics and tracking capabilities so you can keep a closer eye on your social media marketing.