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Build Your Network Marketing Empire by Focusing on the Numbers

Do you envision of yourself walking across a stage at a network marketing convention, the lights shining down on you, your team cheering you on, and you being honored for your outstanding accomplishments? Whether you are building your network marketing business full time or investing just a few hours a week, if your dream is to advance to a high level of leadership within your company, you simply must learn to build your business strategically.

How do you do this? The answer is to keep your focus on the numbers and the results will take care of themselves!

Now, many network marketing professionals will share that they would rather do just about anything rather than crunch the numbers, because by nature we love people, not numbers. However, if I was to tell you that building your business by the numbers will result in higher sales, more bookings, and consistently welcoming new recruits to your team each month, would you consider the possibility then?

What do I really mean by building your business by the numbers? It means making sure that every day, every week, and every month you make a connection, share your business opportunity, and talk about your opportunity with enough people so that you are assured recruiting and booking success. How many is enough you might ask. If we look at the network marketing industry average, we will discover that for every 10 people we talk to about our business opportunity, we can expect to sponsor about one new person onto our team.

But wait! We are very busy people with full lives and other obligations. So how in the world will we be able to talk to that many people each and every week? The answer very clearly is to use technology. You can do webinars, telephone conferences, and other things to speak to these people. They will be free qualified prospects who are very interested in your products and your opportunity and accepting of the way you do business. The people who are willing to attend these functions often are opportunity seekers who like to meet new people and love learning new things. Does this not sound like the kind of person you like on your team, of course it does!

Let’s take a look at this statistically

1. You consistently worked with your downline to have at least 10 people present ay each teleconference, webinar, or event that you are holding.

2. You include compelling sponsoring seeds throughout your presentation.

3. You offer each guest the opportunity to learn more about the business of their own, then you would potentially fine one new recruit from every event.

Just imagine the possibilities of presenting your opportunity to 520 people simply by holding one event per week for an entire year. With a one out of 10 closing ratio, that would result in approximately 52 new, quality people add it to your team! How was your bonus …

Buy Articles for Article Marketing Automation

Article marketing without having to write articles sounds very nice in theory, but the sad truth is that it’s just not worth it. You see, many services that offer articles for you to buy aren’t completely honest when it comes to the uniqueness of those articles. The same articles are sold to other people as well.

Of course, it would be stupid of them to copy the exact same article word for word and sell them to other people. You’d find the article you’ve just bought on another article directory and you’d be asking for your money back, so they just tweek these articles just enough so you won’t notice.

But even though YOU don’t notice, GOOGLE WILL! Google is constantly changing it’s algorithm to prevent ranking websites that offer the same information, and they have become darn good at it!

When you buy articles for article marketing automation, you may get a couple of clicks and you may be ranked for a few days, but it’s nothing compared to what you can achieve by writing your own original content with consistency.

If you do want to buy articles for article marketing automation, be VERY careful not to fall for shiny things, offering ways to get more while doing less.

The same goes for services that offer to get you thousands of backlinks. These backlinks are often on websites Google doesn’t even know of and most of the backlinks are also completely irrelevant (I tried a service like this once and I had 500 backlinks on Arabian forums).

My advice is: If you want to be successful online, you have to be willing to work at it! Write your own articles and your own unique content. You’d be amazed of what you can achieve with some patience and determination!

mokadatara.my.id

mokadatara.my.id…

Video Marketing Automation

Video Marketing Automation, in fact any kind of automation is key for the brand new internet marketer. I remember when I very first started at building my online business, I started on a part-time basis because I had a full-time job. This is pretty standard for a lot of people trying to break into internet marketing and build a lucrative online business.

The reason I started to look for ways to automate any part of my business was because I made the wise move of hiring an Internet Marketing Coach. One day my coach told me “when you are starting out, automation is key.”

I took this to heart and started to look at the areas of internet marketing I was spending most time that could be automated. I discovered that there was some excellent market leading software that was to be used for video marketing automation.

Before I really get into video marketing automation, let’s just first make sure you understand exactly why automation is so important to the Internet Marketing newbie. You will probably be starting your online business in the evenings and weekends because you already have prior commitments. That means time is a valuable resource that you don’t have a lot of. So it would make total sense to do anything that could either save you time using video marketing automation (or any other automation) or, have some kind of productivity happening when you are unable to work on your online business.

With the time saved then you can focus on either other marketing strategies, or put time into your Internet Marketing training and education. Both of those activities are going to hugely benefit your new online business.

Specifically with video marketing there are some very time-consuming tasks. Things like adding friends to your channel, adding subscribers, commenting on other relevant videos, sending messages, sending bulletins and sharing your videos all take up a lot of precious time.

The good news is though that through a quick search on the internet you will be able to find some fantastic software that is specifically designed for video marketing automation. This means all of the tedious but necessary tasks I listed above can be done without you doing them!

This carries a lot of power for the internet marketing newbie specifically because of those extra tight time constraints. More advanced marketers will use these kinds of software’s too for the similar reasons

Personally when I first started out, even though I felt very frustrated when I was sitting at my desk at my 9-5, it was very comforting knowing that my online business was being productive through video marketing automation. Then when I got home I would either focus on some more direct marketing methods or spend time training and education myself on Internet Marketing in general.

Video marketing automation software can provide a consistent flow of targeted traffic to your website, which is exactly what every marketer wants.

When you look at the bigger …

Email Marketing – Don’t Make The Major Mistake Of Sending Too Much Email

Do Not Send More Email Than Expected

It is best to be up front about this with your sign up. You should make it clear about what the subscribers can expect in the way of his subscription for your email news, content, or promotions. People expect to receive a given amount of email. They don’t expect to receive email more than once a day and to be sure most people don’t expect even that. Sending more than indicated or implied or more than once or twice weekly when there is no indication is sure to burn out your subscribers and will generate spam complaints and unsubscribes. This certainly damages your reputation and destroys trust in receiving content of value and quality especially when you have lots of promotions intertwined with lots of emails being sent out. So tone it down and be reasonable in delivery of good quality content offering great value to your subscribers.

The best way to avoid problems is to set out what the expectations are at opt-in and honor them. You could even put the frequency in the newsletter name so it is known what is expected. You can always allow for some expansion by doing the following: Create a sub-list and send your subscribers an invite to add that list to their subscriptions. This can be especially useful for seasonal business that you want to add to your mailings.

Look At Your Own Experience For Guidance

As an example from my own personal experience, I receive email that addresses an issue of my interest and makes an offer of a product or service. The next day I receive an email addressing another issue and an offer of a another product or service that can solve the issue. The next day I again receive an email addressing the issue received a day earlier in a different way, but again offering the same product or service. This continues on a daily basis of sending email about various issues and making various product and service offerings and then repetitive emails repeating offers. Even though they are presented in a different way, I see them as being too aggressive. This makes me think the only real interest is in how many sales the marketer can make. Instead it would have been better if much of the email would have been just addressing issues and perhaps offering some known free resources to access and to occasionally make offerings for products or services needed that are only available as paid resources and presenting a good presentation as to why they are needed.

Your subscribers may tell you what they want if you have not frustrated them with too much email. Every subscriber you have is a real person who has opted in because they have a real need. If you frustrate them with too much email, then they will send your email to the spam folder and unsubscribe.…

Selling in a Business

Selling in a business is the main reason why people start one in the first place. Whether you are operating a retail shop, service store, contracting firm, factory or a wholesale outlet, you will have to sell as you are going to need the funds to move on. It does not matter if your product is the best in your market or just average, you have to make a sale in order to survive in the long run.

The idea of direct selling is done through the effort of personally selling, advertising and displaying for many businesses which include packaging and styling of a product. Establishing a good reputation among your customers or prospects is an indirect method of selling in a business. While indirect selling should not be neglected no matter how remote or unprofitable it may seem at the start, it should not be neglected as it has a major impact for any business in the long run. This article will discuss how you can benefit from direct selling techniques.

In order to get your business firm on a stable footing, you are going to need a lot of aggressive personal selling to get this established. If you have established a place in your market to overcome your competition, then you are already getting there. But if you are working on a new idea with little or no competition at all, you will be dealing with the problem of persuading people of the service or product’s value. This is the stage where you need a lot of personal selling to accomplish this. If you are having problems with your selling, seek an expert marketer as a consultant to help you through this phase.

Another way to increase your sales is through advertising. You can do this by utilizing mediums such as magazines, shopping papers, yellow pages or the telephone directory. Effective yet a bit costly methods are also available such as advertising through radio and television. The overall message of your advertisement will depend on which method you will choose to target a specific audience. Match the characteristics of your audience with the type of media you wish to use in order to gain its maximum benefit. For example, if you are selling automobiles, it will do you not much good if you advertise in high school newspapers, but advertising about gadgets and cellular phones may work.

It is wise to put a limit on the amount you will be spending as advertising can become very expensive. If not taken care of, it can siphon a lot of cash from you and you won’t even notice it until you are low on finances. Study the operating ratio of other businesses that are related to yours in order to determine how much you are going to spend when it comes to selling in a business you own. Be sure that you place a budget on your limitations and add a little allowance for other unseen …

Small Business Marketing Strategies – Promotional Items

When launching a small business, it is often wise to have some promotional items which help your potential and past clients, so that your business is the one they go to once a need presents itself. Here are three tips to ensure that you win their business using promotional items:

1. The item should be used when a customer might need your product or service

Although it requires some understanding of buyer psychology, it is worth the effort to employ promotional items which keep your business at the top of your customers’ minds when they have a need for your product or service. Determining how, when, where, who and what other factors might be involved in influencing your customers’ purchase decisions enables you to choose promotional items which tip these odds in your favor.

2. The item should make it easy to do business with you

Good promotional items can also help by preventing common objections, especially those which occur when new customers are not as familiar with your offerings. If nothing else, each and every item should have a web address or phone number where your business can be reached. This is especially important when the web address is not obvious, or if the phone number is difficult to remember. You can certainly give an item as a gift, but if there is no contact information provided, then that will be the only purpose they ever serve. You might even consider having this vital information engraved, in cases where it can rub or wear off.

3. The item is best if it is also restrictive

A restrictive promotional item is one which has enormous benefit to people in your target market, but which is less likely to be used by other groups of people. This ensures that you are getting the most value out of your marketing dollars. For example, a tutoring company might print the name of its firm and contact information on pens to promote itself. However, it would be better for this company to print the name and contact information on pencils, as these are more often used by students, and less likely to be used by other groups of people.

Accordingly, by offering promotional items which influence the buying process at the right time, which make it easy to do business with you, and which are restricted to your target market, it is more likely that your promotional items will have a positive impact on the sales process.

Copyright 2010, by Marc Mays

healcoradata.my.id

healcoradata.my.id…

Marketing Automation Software – Customer Segmentation and Campaign Management

Marketing Automation Software provides companies with many advantages. It can help reduce the complexity of marketing activities and lower costs. It does this by focusing on two core tasks.

Customer Segmentation

The first is automated message testing through customer segmentation. Customer segmentation is the process of sub-sectioning your customer database into unique areas based on consumer behavior, preferences or demographics. By focusing on multiple segments, marketers can improve their efficiency. When you provide prospects with a relevant, targeted message, studies show time and time again that consumers are more responsive and likely to take action. Using marketing automation software to properly segment and then test messages to different segments within your database can help companies improve their purchase conversion rates and increase revenue from an existing customer base.

Campaign Management

Secondly, marketing automation software can automate your campaign management and execution. Most systems will allow marketers to design sustained campaigns of content that is delivered to your prospects overtime. Think of an automated campaign in the same way people do an investment account. It is better to continually add small amounts of money overtime. By taking the same approach with your marketing campaigns, you can benefit from multiple consumer touch points, brand building as well as the direct response aspects of digital marketing. An example of a campaign like this would be a multi-week e-mail marketing campaign with a series of marketing messages and content all focused on a single theme.

Most marketing automation software tools focus on e-mail marketing, while more advanced applications are beginning to focus on blogging, social media, SEO and the entire breadth of digital marketing tactics. These new tools will allow marketers to create content once, then share that content across multiple digital channels such as podcasts, presentations, webinars, social media in additional to email. Nearly any digital marketing channel can benefit from automation. Technology constantly changes, however, the process and principles of marketing automation software have been around for decades in the form of direct response systems, direct mail and loyalty programs.

How to get Started

Start using marketing automation software today to increase the value of your existing customers and to distribute unique content and attract new customers. We suggest that you first explore e-mail marketing automation tools such as Constant Contact or Aweber. These software tools are low cost and very user friendly. When dealing in the Social Media sphere, we recommend TweetDeck. TweekDeck provides users with a quick and easy dashboard that shows your messaging from multiple social networking sites such as Facebook, Twitter, Linked In and MySpace. A tool like TweetDeck is essential for managing your Social media presence. If you are focusing deeply on Twitter then you should check out HootSuite or Cotweet. If you are not using it already, your choice for automating your web presence should be WordPress, it is user friendly and has lots of premade templates and plugins available.

When used properly and intelligently, marketing automation …

How to Improve Your Article Marketing Submission By Using Better Automation Methods

I’m sure you get a lot of emails from marketers who say that article marketing is dead in the water, and they then pitch you some new-fangled technique that they haven’t really tried and tested themselves.

People still love to read articles, whether it’s news, interviews, how tos etc.

Yes, video marketing is growing in stature and can be great to compliment your text- based articles, but you can even combine the two for great results if you do it right.

Let’s put the record straight right now.

Article marketing is NOT dead.

It is living and breathing as I speak.

But here’s the deal.

The reason why so many newbie internet marketers are turned off it or give up are for these reasons.

1) IT’S TIME CONSUMING

2) THEY DON’T POST ENOUGH ARTICLES FOR THEM TO SEE RESULTS

3) THEY TIRE OF HAVING TO MANUALLY POST ARTICLES TO DIRECTORIES, BLOGS OR WEBSITES.

These are the three main reasons why people get turned off article marketing.

However, like anything, you get out what you put in.

It is a business that requires work.

Yes, WORK!

But, if you do it right, and put in some efforts you will get lots out with what you put in!

Now, if you’re a complete newbie to it, or think you are a seasoned pro, these tips will come in handy.

Firstly, for it to be of any use to your marketing efforts, you need to post at least four articles a week.

When you write your articles, you need to remember these key things:

1) Make sure your keyword/s are in the title and in the main content of your article.

2) Make your title snappy and so that people want to click on the link to your article

3) Don’t litter your keyword/s (i.e, keyword stuffing) you will get penalised.

4) Give your article some juice by bookmarking it on bookmarking sites

5) Write 500 words max

6) Remember your resource box is key for people clicking on your website link, so it needs to be snappy and commanding in nature.

If you stick to these and write regularly, like blogging, you will see a steady increase in traffic over time.

Now, the biggest question I read in internet marketing regarding writing articles is this…

How can I save time and have my articles posted to as many directories as possible without having to slave at the computer?

The secret to any online business model is automation. Making your life simpler so you can do the things that really matter in your business, like creating great content!…

Use Email Marketing Automation Tools With Autoresponder To Recruit 24/7

How would you like to have the ability to spread your advertising message to thousands of people daily while at the same time having the freedom to do whatever else it is that you want to do? Sounds great doesn’t it?

Creating a successful internet marketing business boils down to two important factors. First and foremost is the need for a compelling offer to promote, and secondly, you need to share your message with thousands of people who are interested in what you have to offer. The age old methods of promoting an offer are, word of mouth, distributing business cards, talking to friends and relatives, posting advertisements on bulletin boards and making the dreaded cold call.

You could choose to build your business gradually using traditional methods, or you could accelerate your marketing efforts by taking advantage of new Email Marketing Automation strategies that are available to anyone with the knowledge to make use of them. Put your advertising campaign on steroids and share your marketing message with hundreds, if not thousands of prospective buyers each day. This is the promise of Email Marketing Automation!

Leveraging the power offered by Email Marketing Automation allows you magnify your efforts by reaching vast numbers of potential recruits and/or customers. You’ll be able to sift through a large number of interested respondents and choose those who are the most motivated and have the greatest desire to succeed.

Of course there will be some people who will need you hear your message from several different angles before deciding to act, and your Email Marketing Automation tools have you covered in this situation as well. This will be accomplished by using what is known as an “email autoresponder”. Your email autoresponder will be pre-loaded with a number of pre-written messages that describe your business or offer in detail, and from many different angles. These messages will be delivered to your prospects by the email autoresponder on the schedule of your choosing. This strategy is extremely powerful and allows you to spread your marketing messages no matter whether you are at home, or at play!

By using the email autoresponder you’ll be able to deliver a cleanly worded and well though out message each and every time, and each message will include your name, email address, and phone number keeping your contact information in front of your prospects at all times. Are you starting to see the power and advantages the Email Marketing Automation delivers to your business?

You may be wondering how you can set up an email autoresponder of your own. Most successful internet marketers build and manage their mailing list using a company called Aweber. Aweber is by far the most popular and reliable Email Marketing Automation tool on the market. Their email autoresponder is very flexible and simple to use. Aweber’s services also include easy to use email contact forms that you place on your website or blog in order to …

Internet Marketing Training – Do You Have What It Takes?

No one begins in internet marketing knowing all that there is to know and able to market their product or services impeccably without missing a beat. The bottom line is that marketing isn’t just marketing. A vast array of differences exist between regular, store front marketing and online marketing. The principles may be closely aligned in some ways, but the uniqueness of internet marketing and what is necessary to do it effectively requires that some type of internet marketing training be entered into when you decide to enter the world of online sales and services.

No matter what type of goods you’re offering, from tangible goods to services such as SEO or writing, or website design, the smart beginner will find a solid course in internet marketing training and learn all they can before they head out into the great unknown. The problem is that with so many different, and very good internet marketing training courses out there from which to choose, how do you find the one that will be the most effective in helping you to achieve your goals from your online trade or sales.

At the end of the day, choose the one that is most relevant to your type of business or marketing and choose the one that actually stands up and speaks to you. The marketing training course that seems to shout at you from the internet and really grab your interest, has something to offer you. They got your attention didn’t they?

Internet marketing training is going to make all the difference when it comes to separating the “men from the boys” so to speak. For a new website, knowing what you’re doing, how to get the traffic that you need to survive and grow is imperative. If you’ve marketed before, offline, of if you’ve never marketing anything online at all, get yourself some internet marketing training to get off the ground.

Your goal for your business is to see it grow. Your goal for your site is to expand it and to offer more good and services that will see you and your company begin to make more money and bring in more customers. If you don’t know the in’s and outs of attracting new customers and businesses to your website to review what you have to offer, the reality is that you simply don’t have a chance.

Every company has something to say and every company has something to offer. If no one sees what you have to offer, the chances of their buying it are nominal. Internet marketing training will make the difference in how you approach online sales and how successful that you are at the process.

Learning tactics such as gathering emails, sending out newsletters or auto-responders, building lists and then using them to offer to other companies who may be in similar or complementary companies that could enhance yours is just part of what you need to know. …

Local Business Marketing on the World Wide Web

If you own a local business, you may not think the internet will help you. After all, it is called the world wide web. This may suggest that it is only for large companies with outlets in many cities. While the web is great for big business, it is also a huge boon for local stores and services. In fact, it may actually be easier and cheaper to target a local market than a large national or international market.

Find Local Business Directories

Many local directories will allow you to submit a free listing. They may charge for upgrades to that listing, but you can probably start out by looking for free services.

One major example of this, that is very effective, is Yahoo! Local. Basic listings are free, and they are very popular. I know that I, myself, have used that guide when I wanted to find a local restaurant, doctor, or other service. If you. do not have a listing here, you are probably losing business because your competition will certainly be taking advantage of it.

You can find plenty of other free local directories that are run by large national, or international, companies. But beyond those, you can also look for smaller local directories. These may be run by another business person in your area. Lots of them provide free, or very cheap, listings They may even provide a map feature which gives visitors driving directions to your front door! This is a great way to help people find you.

Niche Directories

Beyond purely local directories, you can also look for niche listings. This may not be aimed a specific location, but to a specific kind of business. Since you will be listed, along with others, by your type of business and your location, this is a good way to bring in interested traffic.

Let us say you run a doll hospital. People who collect dolls, or even people who buy and sell dolls, would be interested in knowing that you have this local service. They may need to get items fixed or to buy supplies. If you can provide this help, you would want to connect with these potential customers where they hang out!

Social Marketing Online

If you have an account on one of the large social networking websites, like Facebook, you can also use this to help promote your business. Some of your connections may not even know what you do for a living. But many of your connections are probably local. And who would be better to provide service to them than somebody they already know. So please do not be shy about mentioning your business and website link on your social networking pages or profile.

Forums

One last suggestion is to look for forums. These could be related to your own city, or they could be about the type of business you do. You can participate in these forums. Try to gain respect as …

Are Your Advertising Techniques Misleading Your Customers – And Killing Sales?

Most small business advertising techniques aren’t truly “techniques” at all. They’re “ploys” to mislead the customer and get the quick cash from the initial sale.

To most business owners that might sounds good, but in the end it backfires like crazy!

Let me tell you what I mean…

The other day I was relaxing with my puppy, Kingsley, when I saw a commercial for the online music service Rhapsody.

Seeing the commercial really didn’t bother me at first. I mean, if they paid for advertising they should be able to well, advertise! And frankly, they can advertise how they want to. But when I saw the end of the commercial, let’s just say I was a little “peeved” to say the least.

Here’s why:

At the beginning of this year, my wife and I were looking for an online service to download music from to put on our mp3 players. We both got gyms memberships and we wanted some music to work out to.

So while we were searching, I came across Rhapsody. Rhapsody says you’ll be able to download as much music as you’d like, which got me pumped! So I signed up.

But, here’s what I found out…

When you download music from Rhapsody, you can only listen to it on your COMPUTER — not an mp3 player!

Now, call me old-fashioned but if I see people in your commercials using mp3 players left and right, I’m going to assume that I can download the music and put it on my mp3 player!

Not so with Rhapsody…

Which brings me to my point – if you’re going to advertise something, don’t mislead your customers to make the initial sale. Because quite frankly, most of your money isn’t made on the initial sale… it’s made on the BACK-END.

Here’s what I mean by “the back-end”…

Let’s say you have a subscription service in your business. Let’s say you get customers to sign up for $20 bucks a month.

Initially, you charge $20 for the set-up, and $20 for the actual service ITSELF. Sounds good, right? But here’s where those days in Math class where I DIDN’T fall asleep pay off:

On the front end, you may earn $40 bucks. But if you mislead and lie to your customers, they’ll cancel their subscription ASAP.

So you may have gain $40 initially. But with a subscription service, you get money from your customers AUTOMATICALLY… month after month.

If you’re charging $20 bucks a month and your customers stay with you for a year, that’s $240 in cash – you don’t have to work for!

And if they stay with you for 5 years, you’re looking at each customer being worth at least $1,200 to your business!

See why it’s so important to be honest in your advertising?

The lesson here is not to chase the quick buck. Go after the long-term, profitable relationships in your business. Don’t lie or mislead …

How to Make Money Online

Some Simple and Easy Ways to Make Money Online

Today the idea of making money online has become one of the lucrative ways of making some quick money without having to go through the routine of day jobs earning peanuts. Internet offers you feasible source of making money online in an easy way as a part time engagement without any fixed schedule at a location of your convenience.

You get all information regarding the method you need to follow to start making money online just by a simple search on the net. Here, we try to give a categorical list of just a few ways one could take up to start making money online.

o You can write blogs or set up a website of your own to advertise or sell products to make some profit as you earn revenue from it.

o You could be part of affiliate marketing where you promote some product or service and earn commission on sale of the product based on your promotional work.

o You may try to start a business online which would offer service or sell product that you develop such as web-designing, network marketing or copywriting and so on.

o You could be part of Get-Paid-to websites which pay you to read emails, make some surveys, setting up email accounts or writing offers etc.

o One of the best ways is to start freelancing online on contract basis. You can offer various services like writing reviews, copywriting, develop sites, site promotions, offer SEO services and many more.

o You could also start an Online Retail Trade where you buy a product from one site to sell it to some other.

Hopefully, this article comes to some help to those who are looking for information to start with making money online.…

Discovering the Benefits of Effective Business Marketing

If you’re running your own business and you’ve tried to manage the marketing side as well, you may have noticed how you cannot seem to cover all areas you want to reach. Sure, you can use social networking and email technologies to promote your products & services, and even organize some marketing activities well, but rather than being able to concentrate on running the business and actualizing plans for the future, you end up spreading yourself thin. Remember that business marketing is a process, and requires continuous planning & effort, so it may be best to leave it to professionals specializing in it. Even if your business is a small start-up home-based venture, like for instance a bead accessory business whereby you offer your own handmade creations to accessory lovers online, or you have a yoga website offering clothing, mats, books & DVDs, and accessories for yoga enthusiasts, you’d still need to get expert help to drive the desired visitors to your site. You’ll also need high quality articles and learn the ropes of using search engines to help you attain a measure of online business success.

Rather than devising & conducting marketing activities in a piecemeal fashion on your own, you can free yourself up and let a marketing professional develop a comprehensive marketing strategy that can bolster your business growth.

Good business marketing entails effectively communicating a clear and consistent message to your targeted public. This message should then be integrated throughout all marketing activities. This kind ofstrategic, big-picture approach will cost you money, but in the end the investment can be worth it because with more efficient marketing efforts, you stand to improve your business and rake in more profits.

When looking for a topnotch marketing consultant to handle the marketing aspect of your business, opt for one with a good track record. When meeting the heads of that marketing consultancy firm, you’ll see if they have a solid knowledge base. They should be able to offer innovative solutions to diverse marketing problems. Most marketing consultancy firms offer a wider range of packaged services – including specific search engine marketing, viral marketing, compelling article content, effective advertising copy, and other crucial marketing strategies. You’d actually benefit much if you choose the right firm. Through a good marketing consultant’s perspective, you’d spot which areas you may be missing out on. An experienced marketing consultant has been around and will aim at producing results that will redound to your business success. By choosing the right marketing firm, you’ll be able to build name recognition and improve your company’s image as well.

For the best business marketing help, choose a company that has a good grasp of about your industry. If you run an accessories shop, for example, go for a marketing firm that has experience in creating good visual advertisements highlighting such products. If you own a sports store, check if the marketing firm’s portfolio includes some experience handling sports-related businesses. A …

What Is True Article Marketing Automation?

Some may say to get article marketing automation you must have a way to get your articles out to thousands of directories with the press of a button. This is not true automation of article marketing, however. There is much more to it than just buying some type of software and sending your article out to a ton of different directories.

In fact, you don’t need more than 10 to 15 directories when using article marketing. This is because most directories don’t give you much benefit at all. If you choose the top 10 to 15 directories, you can get all the benefits you need from marketing with articles. Just submit to these directories and the rest will happen over time.

Yes, some work will be involved with writing the articles and doing the submitting, but this is also the part you can automate. It will cost money to automate your article marketing, but it can help you build much faster. The best way to automate your marketing is with outsourcing. You can hire a couple good writers and you can hire someone to handle all your submissions.

Article Marketing Automation Myths

1. Spinning Articles

So many people say you have to spin your articles for each directory you submit them to. This is a horrible thing to do and will not help you in anyway. Spinning usually created content that is hard to read and it will not draw in the same traffic or the quality links you get from leaving your content alone.

2. Duplicate Content

Many think duplicate content is actually an issue, but it is not. As long as you don’t link the exact same content to the exact same content, you will be fine. Duplicate content actually has to do with the same content being on the same domain name, not with the same article being submitted to more than one directory.

3. Article Marketing is Dead

Using articles to make money online is very alive and you can still use traffic from directories, but it comes differently. You cannot count on submitting a ton of short, useless articles to get your traffic anymore. Instead, you need to submit quality content for the readers. This will help you to do more with your articles and you will get many benefits you don’t get from content that is not all that good.

Automating your Articles for Targeted Traffic

Once you have an article written you want to outsource it to someone that can submit it to all your directories. After that, you just wait for others to pick up your articles and use them. As long as you find a writer that can provide high quality content, you will be able to get syndication from the directories and your article will produce for you.

You will see a large amount of traffic if you keep up your efforts for a few months. Yes, it takes a decent amount of articles …

The Dual Benefits of Marketing Automation for B2B Lead Generation

Many of those who consider using marketing automation and demand generation software first think about its applications for cost-cutting. Automated marketing packages can make light and easy work of a project that could tie up a staggering amount of man-hours if it was done by hand. This makes these systems very attractive to managers or small business owners who have had to let employees go during the current economic climate. Even those enterprises which have not needed to cut their wage bill may desire to use automated marketing so that valuable employee time can be used more efficiently and staff freed up to work on growing or consolidating the business.

However, automated marketing is not simply a tool that is used to replace personal attention; it is a valuable tool in its own right that gives particular benefits over and above that which can be gained from individual workers. Marketing automation allows a wide net to be cast in B2B lead generation through demand generation and email marketing. Generally speaking, the more contacts that are made, the more leads that are generated and the more leads that are converted to sales. This is not all that marketing automation is about; it is more than simply a automatic email-shot to a contact list. This kind of software also allows automation of responses based on the replies that customers send and integration of email marketing with the business’s entire online marketing strategy.

Marketing automation software also allows analysis of trends and development of strategies based on hard data. Analysis of website visitors’ behavior allows for automatic targeting of receptive potential customers so that they can be prompted to return to a business’ website and convert into sales. Follow-up strategies to maximize the amount of sales from a single customer are also possible. This allows a more accurate determination of return on investment so that unsuccessful strategies can be abandoned or reworked and more focus can be put on those strategies that are resulting in successful B2B lead generation. May software packages also offer integrated control systems so that all of the elements of a business’ marketing campaigns can be seamlessly organized from a single program.

While the cost-saving elements of marketing automation in B2B lead generation are a valuable draw, business owners should not forget the other benefits that they can gain and ensure that they choose the software that best allows their business to grow and prosper.…

Information With Reliable Lead Nurturing Programs

If you are a salesperson looking to increase your reach with email marketing and marketing automation, there are a lot of gimmicks out there. It can be hard to figure out exactly what is going to make sense to you and what is going to be really effective with your product and your target audience. Then after you collect the data make sure to take good care of the information with reliable lead nurturing programs.

Marketing automation software packages often include many types of the sales process. From contact lists to schedules to reminders and notes, they will help you track information. Some marketing automation services will also send out email marketing messages and other material for you as part of lead nurturing. Lead nurturing includes harvesting warm contacts and following follow-up steps to keep them progressing in your sales process. If you are talking about hundreds of leads at a time, lead nurturing is not going to be something you can easily do on your own. Email marketing and marketing automation are tools to help with the lead nurturing process, until you get it narrowed down to a more qualified list of potentials that you can contact directly.

Here are some other ideas you can use to make marketing automation successful. Using a template in your email marketing, your regular readers will be able to recognize the information they like the most. It will be easy for them to identify themes and important information.

You will find that your efforts in lead nurturing will also be more effective if you use your own name in the From:line on correspondence. If it is a company name or another name, it can form barriers between you and the person instead of developing relationships. Lead nurturing means showing a human side and developing trust with your contacts.

While you are establishing marketing automation systems that include newsletters and email marketing, know the difference between opt-in practices. Many people prefer a double-opt-in system in email marketing. This means that the user will enter their email address, and then have to open their mailbox and confirm the message before they are completely added to your lead nurturing list. Single-opt-in means that they enter their email address on your page and it is immediately incorporated.

Above all, remember that it is always worth your time to test out your marketing automation system as you are getting started!Make sure you are getting the reminders you want, the messages that you want, and the look that you want going out to your network.…