Category: General Article

Build Your Network Marketing Empire by Focusing on the Numbers

Do you envision of yourself walking across a stage at a network marketing convention, the lights shining down on you, your team cheering you on, and you being honored for your outstanding accomplishments? Whether you are building your network marketing business full time or investing just a few hours a week, if your dream is to advance to a high level of leadership within your company, you simply must learn to build your business strategically.

How do you do this? The answer is to keep your focus on the numbers and the results will take care of themselves!

Now, many network marketing professionals will share that they would rather do just about anything rather than crunch the numbers, because by nature we love people, not numbers. However, if I was to tell you that building your business by the numbers will result in higher sales, more bookings, and consistently welcoming new recruits to your team each month, would you consider the possibility then?

What do I really mean by building your business by the numbers? It means making sure that every day, every week, and every month you make a connection, share your business opportunity, and talk about your opportunity with enough people so that you are assured recruiting and booking success. How many is enough you might ask. If we look at the network marketing industry average, we will discover that for every 10 people we talk to about our business opportunity, we can expect to sponsor about one new person onto our team.

But wait! We are very busy people with full lives and other obligations. So how in the world will we be able to talk to that many people each and every week? The answer very clearly is to use technology. You can do webinars, telephone conferences, and other things to speak to these people. They will be free qualified prospects who are very interested in your products and your opportunity and accepting of the way you do business. The people who are willing to attend these functions often are opportunity seekers who like to meet new people and love learning new things. Does this not sound like the kind of person you like on your team, of course it does!

Let’s take a look at this statistically

1. You consistently worked with your downline to have at least 10 people present ay each teleconference, webinar, or event that you are holding.

2. You include compelling sponsoring seeds throughout your presentation.

3. You offer each guest the opportunity to learn more about the business of their own, then you would potentially fine one new recruit from every event.

Just imagine the possibilities of presenting your opportunity to 520 people simply by holding one event per week for an entire year. With a one out of 10 closing ratio, that would result in approximately 52 new, quality people add it to your team! How was your bonus …

Buy Articles for Article Marketing Automation

Article marketing without having to write articles sounds very nice in theory, but the sad truth is that it’s just not worth it. You see, many services that offer articles for you to buy aren’t completely honest when it comes to the uniqueness of those articles. The same articles are sold to other people as well.

Of course, it would be stupid of them to copy the exact same article word for word and sell them to other people. You’d find the article you’ve just bought on another article directory and you’d be asking for your money back, so they just tweek these articles just enough so you won’t notice.

But even though YOU don’t notice, GOOGLE WILL! Google is constantly changing it’s algorithm to prevent ranking websites that offer the same information, and they have become darn good at it!

When you buy articles for article marketing automation, you may get a couple of clicks and you may be ranked for a few days, but it’s nothing compared to what you can achieve by writing your own original content with consistency.

If you do want to buy articles for article marketing automation, be VERY careful not to fall for shiny things, offering ways to get more while doing less.

The same goes for services that offer to get you thousands of backlinks. These backlinks are often on websites Google doesn’t even know of and most of the backlinks are also completely irrelevant (I tried a service like this once and I had 500 backlinks on Arabian forums).

My advice is: If you want to be successful online, you have to be willing to work at it! Write your own articles and your own unique content. You’d be amazed of what you can achieve with some patience and determination!

mokadatara.my.id

mokadatara.my.id…

Video Marketing Automation

Video Marketing Automation, in fact any kind of automation is key for the brand new internet marketer. I remember when I very first started at building my online business, I started on a part-time basis because I had a full-time job. This is pretty standard for a lot of people trying to break into internet marketing and build a lucrative online business.

The reason I started to look for ways to automate any part of my business was because I made the wise move of hiring an Internet Marketing Coach. One day my coach told me “when you are starting out, automation is key.”

I took this to heart and started to look at the areas of internet marketing I was spending most time that could be automated. I discovered that there was some excellent market leading software that was to be used for video marketing automation.

Before I really get into video marketing automation, let’s just first make sure you understand exactly why automation is so important to the Internet Marketing newbie. You will probably be starting your online business in the evenings and weekends because you already have prior commitments. That means time is a valuable resource that you don’t have a lot of. So it would make total sense to do anything that could either save you time using video marketing automation (or any other automation) or, have some kind of productivity happening when you are unable to work on your online business.

With the time saved then you can focus on either other marketing strategies, or put time into your Internet Marketing training and education. Both of those activities are going to hugely benefit your new online business.

Specifically with video marketing there are some very time-consuming tasks. Things like adding friends to your channel, adding subscribers, commenting on other relevant videos, sending messages, sending bulletins and sharing your videos all take up a lot of precious time.

The good news is though that through a quick search on the internet you will be able to find some fantastic software that is specifically designed for video marketing automation. This means all of the tedious but necessary tasks I listed above can be done without you doing them!

This carries a lot of power for the internet marketing newbie specifically because of those extra tight time constraints. More advanced marketers will use these kinds of software’s too for the similar reasons

Personally when I first started out, even though I felt very frustrated when I was sitting at my desk at my 9-5, it was very comforting knowing that my online business was being productive through video marketing automation. Then when I got home I would either focus on some more direct marketing methods or spend time training and education myself on Internet Marketing in general.

Video marketing automation software can provide a consistent flow of targeted traffic to your website, which is exactly what every marketer wants.

When you look at the bigger …

Email Marketing – Don’t Make The Major Mistake Of Sending Too Much Email

Do Not Send More Email Than Expected

It is best to be up front about this with your sign up. You should make it clear about what the subscribers can expect in the way of his subscription for your email news, content, or promotions. People expect to receive a given amount of email. They don’t expect to receive email more than once a day and to be sure most people don’t expect even that. Sending more than indicated or implied or more than once or twice weekly when there is no indication is sure to burn out your subscribers and will generate spam complaints and unsubscribes. This certainly damages your reputation and destroys trust in receiving content of value and quality especially when you have lots of promotions intertwined with lots of emails being sent out. So tone it down and be reasonable in delivery of good quality content offering great value to your subscribers.

The best way to avoid problems is to set out what the expectations are at opt-in and honor them. You could even put the frequency in the newsletter name so it is known what is expected. You can always allow for some expansion by doing the following: Create a sub-list and send your subscribers an invite to add that list to their subscriptions. This can be especially useful for seasonal business that you want to add to your mailings.

Look At Your Own Experience For Guidance

As an example from my own personal experience, I receive email that addresses an issue of my interest and makes an offer of a product or service. The next day I receive an email addressing another issue and an offer of a another product or service that can solve the issue. The next day I again receive an email addressing the issue received a day earlier in a different way, but again offering the same product or service. This continues on a daily basis of sending email about various issues and making various product and service offerings and then repetitive emails repeating offers. Even though they are presented in a different way, I see them as being too aggressive. This makes me think the only real interest is in how many sales the marketer can make. Instead it would have been better if much of the email would have been just addressing issues and perhaps offering some known free resources to access and to occasionally make offerings for products or services needed that are only available as paid resources and presenting a good presentation as to why they are needed.

Your subscribers may tell you what they want if you have not frustrated them with too much email. Every subscriber you have is a real person who has opted in because they have a real need. If you frustrate them with too much email, then they will send your email to the spam folder and unsubscribe.…

Selling in a Business

Selling in a business is the main reason why people start one in the first place. Whether you are operating a retail shop, service store, contracting firm, factory or a wholesale outlet, you will have to sell as you are going to need the funds to move on. It does not matter if your product is the best in your market or just average, you have to make a sale in order to survive in the long run.

The idea of direct selling is done through the effort of personally selling, advertising and displaying for many businesses which include packaging and styling of a product. Establishing a good reputation among your customers or prospects is an indirect method of selling in a business. While indirect selling should not be neglected no matter how remote or unprofitable it may seem at the start, it should not be neglected as it has a major impact for any business in the long run. This article will discuss how you can benefit from direct selling techniques.

In order to get your business firm on a stable footing, you are going to need a lot of aggressive personal selling to get this established. If you have established a place in your market to overcome your competition, then you are already getting there. But if you are working on a new idea with little or no competition at all, you will be dealing with the problem of persuading people of the service or product’s value. This is the stage where you need a lot of personal selling to accomplish this. If you are having problems with your selling, seek an expert marketer as a consultant to help you through this phase.

Another way to increase your sales is through advertising. You can do this by utilizing mediums such as magazines, shopping papers, yellow pages or the telephone directory. Effective yet a bit costly methods are also available such as advertising through radio and television. The overall message of your advertisement will depend on which method you will choose to target a specific audience. Match the characteristics of your audience with the type of media you wish to use in order to gain its maximum benefit. For example, if you are selling automobiles, it will do you not much good if you advertise in high school newspapers, but advertising about gadgets and cellular phones may work.

It is wise to put a limit on the amount you will be spending as advertising can become very expensive. If not taken care of, it can siphon a lot of cash from you and you won’t even notice it until you are low on finances. Study the operating ratio of other businesses that are related to yours in order to determine how much you are going to spend when it comes to selling in a business you own. Be sure that you place a budget on your limitations and add a little allowance for other unseen …

Small Business Marketing Strategies – Promotional Items

When launching a small business, it is often wise to have some promotional items which help your potential and past clients, so that your business is the one they go to once a need presents itself. Here are three tips to ensure that you win their business using promotional items:

1. The item should be used when a customer might need your product or service

Although it requires some understanding of buyer psychology, it is worth the effort to employ promotional items which keep your business at the top of your customers’ minds when they have a need for your product or service. Determining how, when, where, who and what other factors might be involved in influencing your customers’ purchase decisions enables you to choose promotional items which tip these odds in your favor.

2. The item should make it easy to do business with you

Good promotional items can also help by preventing common objections, especially those which occur when new customers are not as familiar with your offerings. If nothing else, each and every item should have a web address or phone number where your business can be reached. This is especially important when the web address is not obvious, or if the phone number is difficult to remember. You can certainly give an item as a gift, but if there is no contact information provided, then that will be the only purpose they ever serve. You might even consider having this vital information engraved, in cases where it can rub or wear off.

3. The item is best if it is also restrictive

A restrictive promotional item is one which has enormous benefit to people in your target market, but which is less likely to be used by other groups of people. This ensures that you are getting the most value out of your marketing dollars. For example, a tutoring company might print the name of its firm and contact information on pens to promote itself. However, it would be better for this company to print the name and contact information on pencils, as these are more often used by students, and less likely to be used by other groups of people.

Accordingly, by offering promotional items which influence the buying process at the right time, which make it easy to do business with you, and which are restricted to your target market, it is more likely that your promotional items will have a positive impact on the sales process.

Copyright 2010, by Marc Mays

healcoradata.my.id

healcoradata.my.id…

Marketing Automation Software – Customer Segmentation and Campaign Management

Marketing Automation Software provides companies with many advantages. It can help reduce the complexity of marketing activities and lower costs. It does this by focusing on two core tasks.

Customer Segmentation

The first is automated message testing through customer segmentation. Customer segmentation is the process of sub-sectioning your customer database into unique areas based on consumer behavior, preferences or demographics. By focusing on multiple segments, marketers can improve their efficiency. When you provide prospects with a relevant, targeted message, studies show time and time again that consumers are more responsive and likely to take action. Using marketing automation software to properly segment and then test messages to different segments within your database can help companies improve their purchase conversion rates and increase revenue from an existing customer base.

Campaign Management

Secondly, marketing automation software can automate your campaign management and execution. Most systems will allow marketers to design sustained campaigns of content that is delivered to your prospects overtime. Think of an automated campaign in the same way people do an investment account. It is better to continually add small amounts of money overtime. By taking the same approach with your marketing campaigns, you can benefit from multiple consumer touch points, brand building as well as the direct response aspects of digital marketing. An example of a campaign like this would be a multi-week e-mail marketing campaign with a series of marketing messages and content all focused on a single theme.

Most marketing automation software tools focus on e-mail marketing, while more advanced applications are beginning to focus on blogging, social media, SEO and the entire breadth of digital marketing tactics. These new tools will allow marketers to create content once, then share that content across multiple digital channels such as podcasts, presentations, webinars, social media in additional to email. Nearly any digital marketing channel can benefit from automation. Technology constantly changes, however, the process and principles of marketing automation software have been around for decades in the form of direct response systems, direct mail and loyalty programs.

How to get Started

Start using marketing automation software today to increase the value of your existing customers and to distribute unique content and attract new customers. We suggest that you first explore e-mail marketing automation tools such as Constant Contact or Aweber. These software tools are low cost and very user friendly. When dealing in the Social Media sphere, we recommend TweetDeck. TweekDeck provides users with a quick and easy dashboard that shows your messaging from multiple social networking sites such as Facebook, Twitter, Linked In and MySpace. A tool like TweetDeck is essential for managing your Social media presence. If you are focusing deeply on Twitter then you should check out HootSuite or Cotweet. If you are not using it already, your choice for automating your web presence should be WordPress, it is user friendly and has lots of premade templates and plugins available.

When used properly and intelligently, marketing automation …

How to Improve Your Article Marketing Submission By Using Better Automation Methods

I’m sure you get a lot of emails from marketers who say that article marketing is dead in the water, and they then pitch you some new-fangled technique that they haven’t really tried and tested themselves.

People still love to read articles, whether it’s news, interviews, how tos etc.

Yes, video marketing is growing in stature and can be great to compliment your text- based articles, but you can even combine the two for great results if you do it right.

Let’s put the record straight right now.

Article marketing is NOT dead.

It is living and breathing as I speak.

But here’s the deal.

The reason why so many newbie internet marketers are turned off it or give up are for these reasons.

1) IT’S TIME CONSUMING

2) THEY DON’T POST ENOUGH ARTICLES FOR THEM TO SEE RESULTS

3) THEY TIRE OF HAVING TO MANUALLY POST ARTICLES TO DIRECTORIES, BLOGS OR WEBSITES.

These are the three main reasons why people get turned off article marketing.

However, like anything, you get out what you put in.

It is a business that requires work.

Yes, WORK!

But, if you do it right, and put in some efforts you will get lots out with what you put in!

Now, if you’re a complete newbie to it, or think you are a seasoned pro, these tips will come in handy.

Firstly, for it to be of any use to your marketing efforts, you need to post at least four articles a week.

When you write your articles, you need to remember these key things:

1) Make sure your keyword/s are in the title and in the main content of your article.

2) Make your title snappy and so that people want to click on the link to your article

3) Don’t litter your keyword/s (i.e, keyword stuffing) you will get penalised.

4) Give your article some juice by bookmarking it on bookmarking sites

5) Write 500 words max

6) Remember your resource box is key for people clicking on your website link, so it needs to be snappy and commanding in nature.

If you stick to these and write regularly, like blogging, you will see a steady increase in traffic over time.

Now, the biggest question I read in internet marketing regarding writing articles is this…

How can I save time and have my articles posted to as many directories as possible without having to slave at the computer?

The secret to any online business model is automation. Making your life simpler so you can do the things that really matter in your business, like creating great content!…

Use Email Marketing Automation Tools With Autoresponder To Recruit 24/7

How would you like to have the ability to spread your advertising message to thousands of people daily while at the same time having the freedom to do whatever else it is that you want to do? Sounds great doesn’t it?

Creating a successful internet marketing business boils down to two important factors. First and foremost is the need for a compelling offer to promote, and secondly, you need to share your message with thousands of people who are interested in what you have to offer. The age old methods of promoting an offer are, word of mouth, distributing business cards, talking to friends and relatives, posting advertisements on bulletin boards and making the dreaded cold call.

You could choose to build your business gradually using traditional methods, or you could accelerate your marketing efforts by taking advantage of new Email Marketing Automation strategies that are available to anyone with the knowledge to make use of them. Put your advertising campaign on steroids and share your marketing message with hundreds, if not thousands of prospective buyers each day. This is the promise of Email Marketing Automation!

Leveraging the power offered by Email Marketing Automation allows you magnify your efforts by reaching vast numbers of potential recruits and/or customers. You’ll be able to sift through a large number of interested respondents and choose those who are the most motivated and have the greatest desire to succeed.

Of course there will be some people who will need you hear your message from several different angles before deciding to act, and your Email Marketing Automation tools have you covered in this situation as well. This will be accomplished by using what is known as an “email autoresponder”. Your email autoresponder will be pre-loaded with a number of pre-written messages that describe your business or offer in detail, and from many different angles. These messages will be delivered to your prospects by the email autoresponder on the schedule of your choosing. This strategy is extremely powerful and allows you to spread your marketing messages no matter whether you are at home, or at play!

By using the email autoresponder you’ll be able to deliver a cleanly worded and well though out message each and every time, and each message will include your name, email address, and phone number keeping your contact information in front of your prospects at all times. Are you starting to see the power and advantages the Email Marketing Automation delivers to your business?

You may be wondering how you can set up an email autoresponder of your own. Most successful internet marketers build and manage their mailing list using a company called Aweber. Aweber is by far the most popular and reliable Email Marketing Automation tool on the market. Their email autoresponder is very flexible and simple to use. Aweber’s services also include easy to use email contact forms that you place on your website or blog in order to …

Internet Marketing Training – Do You Have What It Takes?

No one begins in internet marketing knowing all that there is to know and able to market their product or services impeccably without missing a beat. The bottom line is that marketing isn’t just marketing. A vast array of differences exist between regular, store front marketing and online marketing. The principles may be closely aligned in some ways, but the uniqueness of internet marketing and what is necessary to do it effectively requires that some type of internet marketing training be entered into when you decide to enter the world of online sales and services.

No matter what type of goods you’re offering, from tangible goods to services such as SEO or writing, or website design, the smart beginner will find a solid course in internet marketing training and learn all they can before they head out into the great unknown. The problem is that with so many different, and very good internet marketing training courses out there from which to choose, how do you find the one that will be the most effective in helping you to achieve your goals from your online trade or sales.

At the end of the day, choose the one that is most relevant to your type of business or marketing and choose the one that actually stands up and speaks to you. The marketing training course that seems to shout at you from the internet and really grab your interest, has something to offer you. They got your attention didn’t they?

Internet marketing training is going to make all the difference when it comes to separating the “men from the boys” so to speak. For a new website, knowing what you’re doing, how to get the traffic that you need to survive and grow is imperative. If you’ve marketed before, offline, of if you’ve never marketing anything online at all, get yourself some internet marketing training to get off the ground.

Your goal for your business is to see it grow. Your goal for your site is to expand it and to offer more good and services that will see you and your company begin to make more money and bring in more customers. If you don’t know the in’s and outs of attracting new customers and businesses to your website to review what you have to offer, the reality is that you simply don’t have a chance.

Every company has something to say and every company has something to offer. If no one sees what you have to offer, the chances of their buying it are nominal. Internet marketing training will make the difference in how you approach online sales and how successful that you are at the process.

Learning tactics such as gathering emails, sending out newsletters or auto-responders, building lists and then using them to offer to other companies who may be in similar or complementary companies that could enhance yours is just part of what you need to know. …

Local Business Marketing on the World Wide Web

If you own a local business, you may not think the internet will help you. After all, it is called the world wide web. This may suggest that it is only for large companies with outlets in many cities. While the web is great for big business, it is also a huge boon for local stores and services. In fact, it may actually be easier and cheaper to target a local market than a large national or international market.

Find Local Business Directories

Many local directories will allow you to submit a free listing. They may charge for upgrades to that listing, but you can probably start out by looking for free services.

One major example of this, that is very effective, is Yahoo! Local. Basic listings are free, and they are very popular. I know that I, myself, have used that guide when I wanted to find a local restaurant, doctor, or other service. If you. do not have a listing here, you are probably losing business because your competition will certainly be taking advantage of it.

You can find plenty of other free local directories that are run by large national, or international, companies. But beyond those, you can also look for smaller local directories. These may be run by another business person in your area. Lots of them provide free, or very cheap, listings They may even provide a map feature which gives visitors driving directions to your front door! This is a great way to help people find you.

Niche Directories

Beyond purely local directories, you can also look for niche listings. This may not be aimed a specific location, but to a specific kind of business. Since you will be listed, along with others, by your type of business and your location, this is a good way to bring in interested traffic.

Let us say you run a doll hospital. People who collect dolls, or even people who buy and sell dolls, would be interested in knowing that you have this local service. They may need to get items fixed or to buy supplies. If you can provide this help, you would want to connect with these potential customers where they hang out!

Social Marketing Online

If you have an account on one of the large social networking websites, like Facebook, you can also use this to help promote your business. Some of your connections may not even know what you do for a living. But many of your connections are probably local. And who would be better to provide service to them than somebody they already know. So please do not be shy about mentioning your business and website link on your social networking pages or profile.

Forums

One last suggestion is to look for forums. These could be related to your own city, or they could be about the type of business you do. You can participate in these forums. Try to gain respect as …

Are Your Advertising Techniques Misleading Your Customers – And Killing Sales?

Most small business advertising techniques aren’t truly “techniques” at all. They’re “ploys” to mislead the customer and get the quick cash from the initial sale.

To most business owners that might sounds good, but in the end it backfires like crazy!

Let me tell you what I mean…

The other day I was relaxing with my puppy, Kingsley, when I saw a commercial for the online music service Rhapsody.

Seeing the commercial really didn’t bother me at first. I mean, if they paid for advertising they should be able to well, advertise! And frankly, they can advertise how they want to. But when I saw the end of the commercial, let’s just say I was a little “peeved” to say the least.

Here’s why:

At the beginning of this year, my wife and I were looking for an online service to download music from to put on our mp3 players. We both got gyms memberships and we wanted some music to work out to.

So while we were searching, I came across Rhapsody. Rhapsody says you’ll be able to download as much music as you’d like, which got me pumped! So I signed up.

But, here’s what I found out…

When you download music from Rhapsody, you can only listen to it on your COMPUTER — not an mp3 player!

Now, call me old-fashioned but if I see people in your commercials using mp3 players left and right, I’m going to assume that I can download the music and put it on my mp3 player!

Not so with Rhapsody…

Which brings me to my point – if you’re going to advertise something, don’t mislead your customers to make the initial sale. Because quite frankly, most of your money isn’t made on the initial sale… it’s made on the BACK-END.

Here’s what I mean by “the back-end”…

Let’s say you have a subscription service in your business. Let’s say you get customers to sign up for $20 bucks a month.

Initially, you charge $20 for the set-up, and $20 for the actual service ITSELF. Sounds good, right? But here’s where those days in Math class where I DIDN’T fall asleep pay off:

On the front end, you may earn $40 bucks. But if you mislead and lie to your customers, they’ll cancel their subscription ASAP.

So you may have gain $40 initially. But with a subscription service, you get money from your customers AUTOMATICALLY… month after month.

If you’re charging $20 bucks a month and your customers stay with you for a year, that’s $240 in cash – you don’t have to work for!

And if they stay with you for 5 years, you’re looking at each customer being worth at least $1,200 to your business!

See why it’s so important to be honest in your advertising?

The lesson here is not to chase the quick buck. Go after the long-term, profitable relationships in your business. Don’t lie or mislead …

How to Make Money Online

Some Simple and Easy Ways to Make Money Online

Today the idea of making money online has become one of the lucrative ways of making some quick money without having to go through the routine of day jobs earning peanuts. Internet offers you feasible source of making money online in an easy way as a part time engagement without any fixed schedule at a location of your convenience.

You get all information regarding the method you need to follow to start making money online just by a simple search on the net. Here, we try to give a categorical list of just a few ways one could take up to start making money online.

o You can write blogs or set up a website of your own to advertise or sell products to make some profit as you earn revenue from it.

o You could be part of affiliate marketing where you promote some product or service and earn commission on sale of the product based on your promotional work.

o You may try to start a business online which would offer service or sell product that you develop such as web-designing, network marketing or copywriting and so on.

o You could be part of Get-Paid-to websites which pay you to read emails, make some surveys, setting up email accounts or writing offers etc.

o One of the best ways is to start freelancing online on contract basis. You can offer various services like writing reviews, copywriting, develop sites, site promotions, offer SEO services and many more.

o You could also start an Online Retail Trade where you buy a product from one site to sell it to some other.

Hopefully, this article comes to some help to those who are looking for information to start with making money online.…

Discovering the Benefits of Effective Business Marketing

If you’re running your own business and you’ve tried to manage the marketing side as well, you may have noticed how you cannot seem to cover all areas you want to reach. Sure, you can use social networking and email technologies to promote your products & services, and even organize some marketing activities well, but rather than being able to concentrate on running the business and actualizing plans for the future, you end up spreading yourself thin. Remember that business marketing is a process, and requires continuous planning & effort, so it may be best to leave it to professionals specializing in it. Even if your business is a small start-up home-based venture, like for instance a bead accessory business whereby you offer your own handmade creations to accessory lovers online, or you have a yoga website offering clothing, mats, books & DVDs, and accessories for yoga enthusiasts, you’d still need to get expert help to drive the desired visitors to your site. You’ll also need high quality articles and learn the ropes of using search engines to help you attain a measure of online business success.

Rather than devising & conducting marketing activities in a piecemeal fashion on your own, you can free yourself up and let a marketing professional develop a comprehensive marketing strategy that can bolster your business growth.

Good business marketing entails effectively communicating a clear and consistent message to your targeted public. This message should then be integrated throughout all marketing activities. This kind ofstrategic, big-picture approach will cost you money, but in the end the investment can be worth it because with more efficient marketing efforts, you stand to improve your business and rake in more profits.

When looking for a topnotch marketing consultant to handle the marketing aspect of your business, opt for one with a good track record. When meeting the heads of that marketing consultancy firm, you’ll see if they have a solid knowledge base. They should be able to offer innovative solutions to diverse marketing problems. Most marketing consultancy firms offer a wider range of packaged services – including specific search engine marketing, viral marketing, compelling article content, effective advertising copy, and other crucial marketing strategies. You’d actually benefit much if you choose the right firm. Through a good marketing consultant’s perspective, you’d spot which areas you may be missing out on. An experienced marketing consultant has been around and will aim at producing results that will redound to your business success. By choosing the right marketing firm, you’ll be able to build name recognition and improve your company’s image as well.

For the best business marketing help, choose a company that has a good grasp of about your industry. If you run an accessories shop, for example, go for a marketing firm that has experience in creating good visual advertisements highlighting such products. If you own a sports store, check if the marketing firm’s portfolio includes some experience handling sports-related businesses. A …

What Is True Article Marketing Automation?

Some may say to get article marketing automation you must have a way to get your articles out to thousands of directories with the press of a button. This is not true automation of article marketing, however. There is much more to it than just buying some type of software and sending your article out to a ton of different directories.

In fact, you don’t need more than 10 to 15 directories when using article marketing. This is because most directories don’t give you much benefit at all. If you choose the top 10 to 15 directories, you can get all the benefits you need from marketing with articles. Just submit to these directories and the rest will happen over time.

Yes, some work will be involved with writing the articles and doing the submitting, but this is also the part you can automate. It will cost money to automate your article marketing, but it can help you build much faster. The best way to automate your marketing is with outsourcing. You can hire a couple good writers and you can hire someone to handle all your submissions.

Article Marketing Automation Myths

1. Spinning Articles

So many people say you have to spin your articles for each directory you submit them to. This is a horrible thing to do and will not help you in anyway. Spinning usually created content that is hard to read and it will not draw in the same traffic or the quality links you get from leaving your content alone.

2. Duplicate Content

Many think duplicate content is actually an issue, but it is not. As long as you don’t link the exact same content to the exact same content, you will be fine. Duplicate content actually has to do with the same content being on the same domain name, not with the same article being submitted to more than one directory.

3. Article Marketing is Dead

Using articles to make money online is very alive and you can still use traffic from directories, but it comes differently. You cannot count on submitting a ton of short, useless articles to get your traffic anymore. Instead, you need to submit quality content for the readers. This will help you to do more with your articles and you will get many benefits you don’t get from content that is not all that good.

Automating your Articles for Targeted Traffic

Once you have an article written you want to outsource it to someone that can submit it to all your directories. After that, you just wait for others to pick up your articles and use them. As long as you find a writer that can provide high quality content, you will be able to get syndication from the directories and your article will produce for you.

You will see a large amount of traffic if you keep up your efforts for a few months. Yes, it takes a decent amount of articles …

The Dual Benefits of Marketing Automation for B2B Lead Generation

Many of those who consider using marketing automation and demand generation software first think about its applications for cost-cutting. Automated marketing packages can make light and easy work of a project that could tie up a staggering amount of man-hours if it was done by hand. This makes these systems very attractive to managers or small business owners who have had to let employees go during the current economic climate. Even those enterprises which have not needed to cut their wage bill may desire to use automated marketing so that valuable employee time can be used more efficiently and staff freed up to work on growing or consolidating the business.

However, automated marketing is not simply a tool that is used to replace personal attention; it is a valuable tool in its own right that gives particular benefits over and above that which can be gained from individual workers. Marketing automation allows a wide net to be cast in B2B lead generation through demand generation and email marketing. Generally speaking, the more contacts that are made, the more leads that are generated and the more leads that are converted to sales. This is not all that marketing automation is about; it is more than simply a automatic email-shot to a contact list. This kind of software also allows automation of responses based on the replies that customers send and integration of email marketing with the business’s entire online marketing strategy.

Marketing automation software also allows analysis of trends and development of strategies based on hard data. Analysis of website visitors’ behavior allows for automatic targeting of receptive potential customers so that they can be prompted to return to a business’ website and convert into sales. Follow-up strategies to maximize the amount of sales from a single customer are also possible. This allows a more accurate determination of return on investment so that unsuccessful strategies can be abandoned or reworked and more focus can be put on those strategies that are resulting in successful B2B lead generation. May software packages also offer integrated control systems so that all of the elements of a business’ marketing campaigns can be seamlessly organized from a single program.

While the cost-saving elements of marketing automation in B2B lead generation are a valuable draw, business owners should not forget the other benefits that they can gain and ensure that they choose the software that best allows their business to grow and prosper.…

Information With Reliable Lead Nurturing Programs

If you are a salesperson looking to increase your reach with email marketing and marketing automation, there are a lot of gimmicks out there. It can be hard to figure out exactly what is going to make sense to you and what is going to be really effective with your product and your target audience. Then after you collect the data make sure to take good care of the information with reliable lead nurturing programs.

Marketing automation software packages often include many types of the sales process. From contact lists to schedules to reminders and notes, they will help you track information. Some marketing automation services will also send out email marketing messages and other material for you as part of lead nurturing. Lead nurturing includes harvesting warm contacts and following follow-up steps to keep them progressing in your sales process. If you are talking about hundreds of leads at a time, lead nurturing is not going to be something you can easily do on your own. Email marketing and marketing automation are tools to help with the lead nurturing process, until you get it narrowed down to a more qualified list of potentials that you can contact directly.

Here are some other ideas you can use to make marketing automation successful. Using a template in your email marketing, your regular readers will be able to recognize the information they like the most. It will be easy for them to identify themes and important information.

You will find that your efforts in lead nurturing will also be more effective if you use your own name in the From:line on correspondence. If it is a company name or another name, it can form barriers between you and the person instead of developing relationships. Lead nurturing means showing a human side and developing trust with your contacts.

While you are establishing marketing automation systems that include newsletters and email marketing, know the difference between opt-in practices. Many people prefer a double-opt-in system in email marketing. This means that the user will enter their email address, and then have to open their mailbox and confirm the message before they are completely added to your lead nurturing list. Single-opt-in means that they enter their email address on your page and it is immediately incorporated.

Above all, remember that it is always worth your time to test out your marketing automation system as you are getting started!Make sure you are getting the reminders you want, the messages that you want, and the look that you want going out to your network.…

Building Your Opt-In List

As more and more people are venturing into Internet based business, competition is fast catching up. The need is therefore being felt to develop new marketing skills and various strategies are being evolved for this purpose. Though online marketing has shown a sudden growth, many have been already feeling its rise and taken pro active steps to cope with this oncoming challenge.

The result of all this is the demand for online marketing tips and strategies. This has given birth to Internet marketing strategies as a new form of business. You will find several offers of marketing strategies which will give you an advantage in your business. While this may be available at a price you can also look around for low cost ones that meet your budget.

Yet another strategy would be to go for opt-in mail marketing. This in other words mean marketing by permission. For this purpose you need marketing materials like newsletters, and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and get repeat sales. Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials. Your list gets build with all those who want to subscribe to your opt-in marketing list.

Since the people in your list have opted to be in your marketing list, this list is a good source from where you get your customer!

It may at first look difficult to build an opt in list. Find out from other available sources and information the various methods used by other people and adopt your own strategies. A little patience and persistence will soon get you results. Whatever methods you would wish to adopt, certain basic essentials could be useful.

1) The content on your homepage should provide a good impression. A visitor to your website may leave your site without signing up if they do not find something interesting. At the end of your content, add a good web form. State that you have more interesting information and whether they would like to have more of these information through further updates. Your statement should tempt them to give their name and email address. Once done, the web form will save the information for you and build your opt-in list.

2) Ensure that your homepage is well written. Your site should be easy to use and understand. It should be equally attractive with beautiful graphics and able to capture your visitors fancy.

3) If you need returning visitors and customers, you should be able to provide useful products. A satisfied visitor will come back with more business for you or recommend your products. You will thus have more people joining your list.

4) Do not provide the emails of those in your opt-in list to others as they may get spammed. Your visitors will lose their trust and confidence in you. Build loyalty.

5) Update your list regularly and keep it clean.…

An Introduction to Cross-Channel Marketing

Cross-channel marketing is often mixed up with the concept of multi-channel marketing. In truth, they’re two entirely different things. Here are some of the primary differences…

Cross-Channel Means Channels Crossing

Well, obviously, right? But the basic definition of cross-channel marketing is that you have two different forms of marketing, say, a website and a catalog, and both of them are leading prospects to the other. In the cross-channel structure, you have two forms of marketing supporting one another like a pair of crossed fingers. They are both strengthened by the other, and in fact, intertwined to the point where they are best kept part of a singular ad campaign.

Multi-Channel Just Means Many Channels

Advertising using print, the web, television and radio is not cross-channel marketing unless they are actually referring to one another in some way. A radio ad that says “Get online to see more great deals” or “Check out our catalog for a great deal” is cross-channel. A radio ad that simply says “Come on down” is multi-channel marketing. Multi-channel simply means that you have multiple channels for marketing, regardless of whether or not they are “crossed.”

Using Marketing Automation Software in Cross-Channel Marketing

Crossing your channels can be easier if you have the right marketing automation software. What you’re looking for is software that is, first of all, easy to use. No matter how powerful, efficient or effective it is, if you can’t get it working then it’s not going to do you any good.

Email campaign management is one of the easiest things to do with marketing automation software. If you ever want to test the waters with a new program, just try out a trial run of a new email campaign and see how it performs.

Cross-Channel Challenges

However, you should know that cross-channel campaigns can be tough. They come with a lot of challenges. One of the main issues is that the data can be a little harder to track. It’s difficult to be absolutely certain as to whether or not the catalog campaign is working, for instance. The only way to know for sure is to stop running the catalog and see if it hurts your other forms of advertising.

Of course, nobody ever said that tracking data in a marketing campaign was easy, but when you start mixing your media, you can be surprised how fast it gets out of hand for an amateur or even a pro. This is why the right email campaign management software is so important. At the very least, if you can make a few parts of the job a little easier, then you absolutely should.

Is it worth it even with these challenges? Absolutely. Today’s consumer is unpredictable. You may think an email campaign is enough, but some people still don’t use computers. You may think email and a catalog will do, but some people throw catalogs away. Covering as many bases as you can and trying to bring leads …

The Real Value of Marketing Automation Software

Marketing automation software is such a name being given to a particular software platform which was produced for marketing divisions and companies as to make things easier by automating recurring jobs. If you would be working in marketing, then probably you’ve already known what this thing is all about. But just to make sure we have the same thoughts as well, then perhaps we could get to make some evaluation of marketing automation software.

This marketing automation software is a solution which provides innovative email marketing functions like landing page generation, complete analytics as well as multi-step campaigns. It could also involve sophisticated message testing and targeting attributes which can’t be found in a simple email marketing product. Marketing automation software is an essential feature of any CRM system. It plays such an important role in any online businesses. If you are making a business on the internet and wishes to promote it online, then you should be concerned with automated marketing software and the advantages which it could offer you. Promotion procedures such as incorporating customer information, customer segmentation as well as campaign managing could be time consuming if it is being done through manual operation.

Carrying out campaign would relatively become a lot effortless and more dynamic if you have this marketing automation software at your possession which allows you to perform processes such as summarizing initial proposals, accumulating and organizing feedbacks as well as collecting survey details. The data you would be obtaining is significant in aiming for your main customer sector and organizing persuasive messages. It would therefore be possible to automate your campaigns throughout various means which includes emails, phone calls and door-to-door marketing. The value and aptness of channels differs with the level at which your marketing campaign is.

It is therefore true that such a huge corporation having a huge number of leads from various sources would require some form of marketing automation to check out which are the ones prepared to be occupied. The lead promotion program is able to manage individual lead degree. If emails are being sent to a hundred target prospects, it would still be much likely to keep a trace of their feedbacks and levels of concern. Custom-made emails could possibly be sent through and based on the interest levels we could get in touch with the customers or even not make an interaction with them until the time they would be prepared. It is such a successful means in keeping in touch with the clients which are not yet in the stage of purchasing. Marketing automation software has its concentration on lead generation with targeted marketing programs as to make way with attentiveness and attention in an organization’s products or services and develop leads from the initial interest through sales.

The thoughts which you obtain with the assistance of marketing automation software allows you to plan the pattern of your webpage and include some factors unto it which makes surfing …

Why Is Social Media Needed in Small Business Marketing?

We are all witnesses to the Internet explosion. We have seen how people from various ages and class groups have risen to become giants in the World Wide Web. For small business marketing, social media marketing is one promising platform that has to be tapped. Let us run through how easy it would be to engage in e-commerce and optimize your social media marketing to promote your local business.

First and foremost, ask yourself this: Can you translate the opportunity to talk to your customers into a positive edge for your business? If you answer yes to this, then you should rally make use of social media for your local business marketing.

Social media enables your to get excellent and free feedbacks. If you can use this critical information to your advantage, it will give you the winning edge over your rivals. Take both bad and good comments. Reach and interact with your customers. Keep them near you be listening to what they have to say. Keep in mind that at the end of the day, your ultimate goal is product sales and customer care. Traditionally, getting feedbacks from customers entails large amount of money and resources. Social media made this very easy and more efficient.

Social Media enables you to know what your audience wants. It is crucial to fully be aware about what customers really want and what are they trying to look for in your type of products. Consider the age brackets, race, and gender as well. Figure out who will most likely use your products. Essentially, these are the major indicators in determining your social media market place.

Social Media enables you to establish leads and double up your online promotion. If your truly are active in participating in community forums, you will have bigger chances of drawing in people to your site. People generally favor users who are more active in online discussions. With the proper links to your sites, they will visit your site and read more about what you can offer. That is one of the magic of social media marketing actually, leads, traffic, and more sales.

Social Media helps in boosting up your brand. With the right and quality content, you will only have to maximize your presence in various sites that you are into to promote your products. Link up with your target consumers and get them to familiarize with your products. Your comments in community forums could help by placing relevant links or image ads for easy association.…

How the Article Marketing Automation Tool Can Help In Your Marketing Efforts

Ever since e-commerce commenced, one of the very first effective marketing efforts ever implemented online has been article marketing and up to this moment, it has benefited a lot of online marketers in their aim to increase website traffic. In fact its popularity and efficacy has increased significantly in the past years in article marketing that it has taken many forms and most website owners maintain one or two forms of articles. The reason why article marketing reached this kind of fame is because it is easy to do and implement and it is quick to make.

However, the challenge here is how to create articles and submit them to as many popular websites as possible to further increase your website traffic, because even if your articles are really interesting and worthy of reading, it would take a long time before the number of people that are able to read it is increased to the amount that you would want it to be if you are only able to send your articles to only a few sites. This is where the article marketing automation tool becomes very handy.

The article automation tool simplifies your article submission process because what it does is it automatically puts forward the articles that you write to different websites and blog sites all at the same time and all you need to do is monitor the submissions and make sure you do not submit twice in a specific website. Without the article automation tool, you would have to go through the tedious process of writing articles for all the sites you would want to submit your articles to but with this tool, all you need to do is keep track of the web sites you want your articles to be published onto.

Keep in mind that search engines use links as a criteria in ranking and the article marketing automation tool increases your opportunities to increasing the links that will direct people to your website and increase your website traffic, thus also boosting your page ranking as far as your status on search engines is concerned. If you are able to post your article contents in different web sites and social networking accounts, the article marketing automation tool then has been the key in getting you one-way back links which is very important in page ranking.

The article marketing automation tool definitely is a time saver and an income booster becomes it decreases exponentially your writing and submission tasks and at the same time provides many avenues in increasing your rank thereby further enhancing your online presence. It makes your article marketing efforts easier and quicker by minimizing the time that you spend in writing and sending out your articles to numerous sites.…

How to Improve Internet Marketing to Maximize Your Productivity

In a recently conducted survey of 37,000 Internet marketers, it was discovered that they all had one thing in common, the mass majority of them were all experiencing the same hassles and areas of frustration in their businesses, the bottom all wanted to improve their internet marketing skills but were at a loss as to how to do it.

The answer lies in the use of macros. So what is a macro and how can it improve internet marketing? A macro is a single computer command that initiates a set of instructions to perform a specific task. Another way to put it, it’s a shorthand representation for a number of lines of code. Simply put, a macro takes a series of tasks and condenses them into one or two keystrokes thereby freeing up the user’s time to enjoy life as they once knew it.

By the use of macros you can improve Internet marketing so much that it will literally cut down your workload from 8-12 hours a day down to about 1 hour a day. Imagine how this would improve internet marketing if you could use a macro to automate tasks such as:

Checking your email

Writing good quality content

Checking all your stats online

Managing all your websites

Managing your PPC campaigns

Building unlimited websites or web pages

Handling all your customer service

Logging into any website or member’s area

Creating backup files or folders

Other online business-related activities

Do you think your internet marketing would improve if you had tools like this available to you?

Computer Maintenance Automation

Display Automation

Dual Monitor Automation

Internet Bookmarks Automation

Logins Automation

Magic Text Clipboard 9X

My Jots Automation

Password Protected Macros

Quick Launch Automation

Quick Search Automation

Reminders Automation

Save Webpages/Websites Automation

Universal Address Book Automation

View Recent Items Automation

Web Design Automation

Web Page Source Code Automation

Renames Files/Folders Automation

One Click Unzip Automation

Make Money Now! Automation

Website Templates Automation

By using cutting edge technology like macros, you will be able to improve internet marketing which will allow you to spend less time doing all those mind numbing tasks and at the same time increase your overall productivity. Best of all your profitability would also increase as well.…

What Small Business Owners Are Missing Out On By Not Having a Website

Small business owners seeking to make their business more profitable or stable need not overlook the benefits of creating a website. Websites for small businesses offer amazing new opportunities that are otherwise unavailable. We have put together a list of what you are missing out on my not having a website for your small business.

Gaining credibility on a larger scale – Small business owners may have established their credibility with their regular customers or within a radius of a few miles. If they wish to build more credibility and share their expertise with more people than ever before, establishing a website where they can provide this information through articles, blogs, and videos is a great way to do this.

Molding Identity – Maintaining a website is a great way for a business to effectively mold how they would like to be perceived by patrons and others in the industry. It allows a company to have more control over the information that is provided on them and to have a better look into what people are saying about them.

Housing their own community – Unless they’re a coffee shop, providing a place where customers can get together and offer advice and share ideas can be pretty tough to accomplish. Having a website for a business can provide a place for patrons to do this easily by offering chat space, instant messengers, and comment room for company blogs and articles. This proves to be important because it gets people discussing a company’s products and services.

Generating more leads – It can be difficult to generate leads as it is, but the web can make it a lot easier. When a business establishes a website, they then establish an incredibly effective way to build leads. There are some great ways to do this: developing a social media following, gaining blog followers, providing forms on the website to collect submitted information, and building successful email marketing campaigns.

Establishing more professional contacts – Networking with others in the industry is crucial to a company’s success. The ability to share information and ideas with other professionals and build a relationship with them is key to building a successful company. When a company has a website they are able to create more contacts quickly and easily by letting everyone know who they are.

Interaction with more customers – A company positively interacting with their customer is imperative to maintaining and gaining loyal patrons. Customers have the right and a want to feel connected on a personal level to the company they are spending their money with. Having a website where they can interact with a company easily and directly communicate with them lays the ground work for a great business. Tying social media accounts in with a website is suggested if a company wants to optimize their relationship with their customers. Social media sites like Facebook, Twitter, and LinkedIn have provided superb platforms …

5 Step Article Marketing System – Step-by-Step Article Marketing Secrets

If you want an article marketing system to make money online, then read this. You will discover article marketing secrets to sky rocket your business online.

Step 1: Keyword Research

You want to do keyword research. You want to look for keywords that are relevant, have a lot of searches, and have little competition. You also want to look for a keyword that has between 3 to 5 keywords. This type of keyword (known as “long tail keywords”) can help you to rank higher in the search rankings since less people focus on it.

Step 2: Write Your Article

Next, you want to write your article. In the article, you want to write about a solution for a problem in your niche. So whatever problem or struggles that your niche market is having, then you want to write a solution for that in your article.

Another important thing is to pick one long tail keyword and place it in the important areas of the article. For example, you want to place your long tail keyword at least one time in the title, first sentence, middle body, last sentence, and resource box.

By strategically placing your long tail keyword in those areas, your article will have better chances of ranking higher in the search engines. That means your website will get more traffic. More traffic means more money in your pocket.

Step 3: Create Resource Box

One of the most important parts for an effective article marketing plan is to create a resource box with a strong call to action. The resource box is the place where you get to place your website link. The resource box is usually below the article.

You want to write a strong call to action in the resource box. This means, you want to tell the reader exactly what to do after he reads your resource box. You also want to provide a benefit for going to your website. So make sure to tell the reader a strong benefit. Then, the reader will most likely want to go to your website.

Step 4: Submit Article

The next step for the article marketing strategy is to submit your article to an article directory. There are hundreds of article directories on the internet. So search for an article directory and submit it to the most popular article directory.

Step 5: Build back links

Next, you want to build back links to your original article. After your article is approved, you want to build back links to your article. Building back links means you are building links pointing to your article.

The more other websites point to your article, the more you will be popular in the search engines. You can simply create more back links by submitting the same original article on different article directories. The only change is that you want to make the resource box link to your first original article. Thus, your first original …

Article Marketing Automation – Creating Your Own Money Making Success Plan

Tired of writing one article after another? Are you wondering about what to submit where, and how to get the most traffic from your efforts? You are not alone. Fortunately, there are ways to incorporate article marketing automation into your online marketing tasks. There are lots of free ways to create interesting unique articles quickly, and methods to submit your articles to the top directories in very little time.

Article marketing is a great strategy to use when you want to drive traffic to your website. The goal is to write as many top quality unique articles on a subject, and create an informative resource box and keywords for each one. You want to be knowledgeable about your topic, so the first step to creating a good article would be to read about your subject. Take notes about different aspects, and qualities. Use this information to search further and get more ideas about what to write. Creating an outline and breaking your subject up into several headings with blocks of ideas is the goal.

Once you have compiled the information, start your keyword research. Take some of the keywords that reoccur throughout your outline and check the traffic through free online tools like the Google Keyword Tool, or the SEOBook Keyword Tool. Use these keywords in the title of your article, in the first paragraph, and approximately every 100 to 150 words throughout your article. You want to include your keyword, and you also want to keep a natural rhythm in your work.

When you have written at least five articles, submit them to the top article directories. Take a few days and create Web 2.0 properties like Squidoos, or Hubpages. Link them back to your original blog to maximize traffic. Article marketing automation can be fun and easy. You have to create a plan for yourself, and discover what methods work.

Try to write a few unique articles everyday using these methods. Create a plan that you can stick to, and work everyday towards your goals.…

Can Your Business Benefit From Article Marketing?

Article marketing is one of the most popular methods of promoting a small business – whether you are an online business, a sales professional such as a real estate agent or a brick and mortar retail company. Not only is it easy, it is also low cost and even you can do it!

By writing articles in your area of expertise you are:

Spreading the word to your niche market

Demonstrating that you are the “go-to” person in your field

Creating a body of work that continues to promote you and your product or service long after the article has been published.

Keep in mind other businesses that target your same niche market are looking for quality content to provide to their readers. You can provide well-written articles for their blogs, newsletters or other media that is targeted to their audience.

This could even apply to a competitor! Take for example that you are a real estate agent in your local area that specializes in short sales. You could connect with another agent in another state to share articles that are posted regionally. When you write an article for someone else be sure and include a plug about you and your business at the bottom of the article (this is often referred to as a resource box.) Include a link to your website or blog. They get free content and you get free publicity! Win-Win.

Will article marketing work well for your niche market? If you have valuable advice to give to your potential customer – the answer is yes. If you’re selling a product or service or trying to drive traffic to your website, then article marketing is right for you. It is one of the best ways to boost your search engine ranking, drive targeted visitors to your website and help prospects build trust in you. Remember that before a sale is made, people need to know, like and trust you. Article marketing is a key component in creating trust.…

For More Beneficial Advantages to Your Online Home Based Business, Use an Inbound Marketing System

Legitimate online businesses can gain a huge advantage by making it easier for people to find them through search engines and mediums such as social media networks, so that rather than bombarding potential customers with advertisements, you will actually have them looking for you. The way to do this is be increasing your web presence and becoming well known online. Even though this process may take longer and it does require extra effort from you, it has some long term benefits that make it well worth pursuing.

Here are some of the advantages you will gain from instituting an inbound marketing system:

One big advantage of using an inbound marketing system is that it makes it much easier for you to allocate your resources. In other words you can control where and how people will be able to find your website, for example Facebook or Twitter. This also gives you the opportunity to control the kind of first impression you want to make. This way you can be sure that things are working the way you want them to, and if not then you can quickly change your tactics or make improvements to get the best results from your resources.

Another advantage is that you will be able to determine just how effectively your strategies are working. Let’s say for instance that you have a squeeze page that gives anyone who visits your website from Facebook, and signs up for your newsletter a free e-book. This will help to measure your conversion rates and you can then split test your landing page to get better conversions in the future.

Ultimately the consumer is the person who has all the power because they are the ones who make the decision on whether they want to take action or not. With an inbound marketing system in place you can improve your relationships with your customers and by using social media networks you can actively engage with your customers and be sure that they are satisfied with the product or service that you are providing. By presenting them with the opportunity to find you, instead of you actively seeking them out, you are allowing them the chance to feel that they are in control. This will also give you much happier customers.

Working with this type of marketing system forces you to integrate your various assets including your website, email campaigns, social profiles and squeeze pages. The advantages of doing this can make a huge difference to your company as it creates a central point that it brings all the functioning areas of your organization together.

Finally by integrating all of your digital assets for your home based business your customers will find it much easier to stay in contact with you and you with them, which makes the whole process of selling your products or service a more pleasant experience. So from this you can see that …

Methods for Effective Sales Collaboration

Business collaboration is nothing new. It has been in the business world since times immemorial. However this has gained a priority in the recent times, as more and more, people are merging two businesses to create an innovative and improved enterprise. This is helping both the businesses to garner more customers and the owners are becoming successful in their endeavors.

During the First World War, it has been found that work councils came into being in the 1940s. This was mainly popular in the engineering and technical departments in an organization. Collaborations in the world of business can be both intra and inter organization. The collaboration can range from the simple kind of partnership to funding of crowds to the complex situation of starting a multinational company. The collaboration between the team members also helps in the prosperity of the company.

Some of the methods that can be used for effective sales collaboration are as follows.

Team Lead:

Team leader is one of the most important people for the creation of effective collaboration both for online work as well as for the offline work. They are the ones who know how to build relationships with the partners or the employees for the effective working of the company. This is the reason why Bill Gates, Steve Jobs are well known as great team leaders who could lead their company from the front.

Dream Team!

The second element is a dream team which can support the team leader in his actions to make the team strong and independent. One has to be devoted to the idea of the product or idea and committed to the success of the other team member. Selecting individuals with the right attitude, skills, commitment level is very helpful for a team leader in making a good team.

Broadband Connectivity!

It is very essential to have a good and a reliable internet connection. In recent times, a major chunk of the work is done online. This is the reason having a reliable internet connection helps a person much. Web based applications, sending emails, management platforms, online editing documents or even blogging for the company will require the help of a good internet connection. Therefore, one must ensure that their internet connection is reliable and can work properly.

Sales Collaboration Software:

There is a number of collaborative software available in the market which you can install for completing the work fast and quickly. One can simply register and create an account with the help of which the person can coordinate work online using the project management software. This will quicken the pace of your work and you can select as per your needs.

Hosting Server

A good hosting server is essential for a company that will be working in collaboration. Account security levels, scalability, and downtime statistics are some of the elements that one must check before selecting the hosting server for their company.

Deploy these methods for increasing the effectiveness of Sales collaboration …

Marketing a Small Business Online – Crucial Step to Improve Your Business Online Marketing Efforts

Marketing a small business online is not that difficult when you break it down to small easy steps. Many small business owners do get overwhelmed in the amount of work they do for their day to day operations. But when you step back and develop a step by step approach it just makes it much easier for you to progress your marketing efforts. Small business online marketing is wide open for search engine optimization. Most of the local small business market is not utilizing the certain techniques to improve their web site results. Now picture your business on the top of each search engine results for your given keyword. Imagine how many free referral and product sales this can achieve. There is one critical thing you can do that will prime your business for a hostile takeover in your market. 

The most important part of marketing a small business online is to list your business on the local search engines. Google, Bing, and Yahoo all put out results for existing local businesses in your area. A quick search for “Accountants in LA” can show several hundreds of listings of accountants that are in the city of Los Angeles. Everyone knows that the Yellow Pages is not what they used to be. More and more people are using the internet to find products or services. Now imaging if you business was listed on top for accountants in LA. Off course assuming you’re in the accounting business. But go ahead and give it a try. Put your kind of business as the keyword and end it with “in your City”.   Replace your city with the city you live in. What are the results? Was your business listed? 

Let’s face it; marketing a small business via the Yellow Pages is becoming less and less common these days. Phone books just get tossed in the recycle bin every time I get them in my house. It is just a fact that I can find information much faster by using the internet. More people are getting online than ever before. Internet access is just the way television first got started; eventually everyone will have at least one in their household. 

Google, Yahoo, and Bing are slowly taking over your local search engine results page. It is time to ensure your small business is primed and ready. Visit the websites and find out how to get your business listed right away. I have been doing it for clients and some have gotten it listed into Google in less than 48 hours. The other search engines, Yahoo and Bing, take a little longer. For one thing Bing mails out a confirmation letter to your business mail box. …

MLM Opportunity – How to Be One of the Top Five Percent That Succeed and Thrive

It is a well-know statistic that 90-95% of all new businesses fail within their first year. This is no different when relating to an MLM or network marketing business opportunity.

What will set you apart from the crowd and allow you to not only succeed but thrive when so many before you have tried, given up, or flat out failed?

If you’ve been in the network marketing business for any amount of time you’ve probably heard about or been told to develop your “why”. Your “why” basically summarizes your motivations for joining your MLM company in the first place.

A strong why can help you remain centered and strong when struck by adversity. It gives you motivation when you are tired and inspiration when you’re feeling stuck.

I like to think of your why as passionate purpose.

So do you have a personally crafted, written down passionate purpose for your MLM business opportunity?

If yes, great! But I’m still going to suggest that you finish reading the article and go through the following exercises/questions.

If no, then now is the perfect time to develop this crucial piece of network marketing business success.

Most of the time people’s “why” centers around an income goal. For example, “My why is to make $5,000 per month so I can quit my corporate job.” Or “I want to get to the executive level so I can get the company car.”

And I say….Boring!! Ho-Hum. Is this really inspiring? Motivational?

Nope!

Let’s expand the possibilities and change your “why” to passionate purpose.

Passionate purpose is what makes you want to jump out of bed in the morning absolutely ready and on fire to begin the day.

Passionate purpose keeps you strong and steady in your business endeavors no matter who laughs at you or says no.

Passionate purpose keeps you holding your head high and inspired even when half of your team quits and joins the latest super-juice company.

So how do you dive past your normal “why” and connect with your passionate purpose?

Well, it’s going to take a little time and some soul-searching. Make sure you have at least 10-15 minutes to begin the exercise, a pen and of course some paper.

Ready?

Answer the following 5 questions as quickly as you can. No deep thinking, just initial reactions.

1. What gets you really excited? Or what do you love to talk about with anyone that will listen?

2. What huge problem would go away if you suddenly had unlimited money?

3. What problem scares you the most that money can’t solve?

4. You’ve been told that you have to start a charitable organization. What would it be?

5. List 5 reasons why you would start this particular charitable organization.

Put your answers away for at least a day. It is essential that you give yourself some time between answering the first 5 questions and finishing this …

The Unique Features Of Customer Relationship Management Software

Customer Relationship Management Software normally abbreviated as CRM is a special application properly designed to help a business organization or company in managing all data that are associated with its clients. Aspects covered include sales, marketing, ongoing follow-ups, support services and so on.

The CRM software is known for its wonderful features tailored to meet the needs of any business organization. Listed and discussed below are some of the vital features.

Multiple User Environments

The CRM software application comes with unique multiple user environment which allows every member of your organization to communicate effectively. Each member is allowed to have access to the schedules of the other members connected. This encourages effective network connectivity.

Sale Force Automation

This is another wonderful feature of the CRM software. It could be in form of Marketing Automation which enhances connectivity among marketing departments of the company making use of the software. This feature makes various marketing processes easier by automating repetitive tasks. Most consultants and marketing employees of the company benefit from the feature as they are given the room to specify various criteria and outcomes for all kinds of tasks and processes. The software interprets and stores the processes perfectly thereby reducing human error in the organization.

Effective Data Backup System

It’s always a tragedy to lose vital data in a computer network system by any means. The Customer Relationship Management Software has an effective hourly data backup feature that prevents data loss. You’re sure to retrieve all your data anytime as they are automatically secured through the back-up system each time an operation is being carried out.

Document Sharing

The CRM software also allows document sharing among all the members of the organization who are connected through the application. Each member can easily have access to other members’ document. This enhances perfect communication in the organization and also ensures quality output production.

Wide Range of Reports

The software allows wide range of reports in diverse manners. It supports proper email Marketing Automation and reporting without any hassles. This enhances the connectivity of all members using the software. Time is also effectively utilized in the process.

Indeed, the CRM software has other unique features such as contact and lead management, import and export functions, customizable knowledge base and so on. It also has features that support outlook express and other likely applications. Your company stands the opportunity of changing level digitally when this software is properly installed.

Finally, you can always go for the best type of CRM software application for your company. You can go for the locally hosted version which demands your constant control and management. You can equally go for remotely hosted version which is usually hosted by the CRM Company that provides the service to your organization. This last option is usually the best version since, the responsibility of managing the technicalities software rest on the shoulders of the CRM service provider.…

Ensuring Successful Marketing Automation Solution Implementation

Usage of marketing automation solutions can streamline sales and marketing operations to a great extent. However the implementation of such sophisticated solution presents complexity and common pitfalls that can be avoided with some marketing automation software implementation best practices. In fact efficient operation of such solution depends largely on advance preparation as the automation technologies go from purchase to getting put to work.

Following logical steps in implementing marketing automation solutions

Firstly it’s important to define the business problems and then work through the solution. Setting milestones and defining the metrics to track the progress and to measure the benefits of using marketing automation solutions is the next logical step. Today social communities are widely exploited by organizations for marketing purpose, but very few of them actually use them to the best of their advantage to promote their offerings. Hence it is essential to understand how these social media channels work and how people use these channels before jumping into it. Determining your social goal and using analytic tools to measure and monitor the social activities over time is the key to successful social media marketing.

Technology aspects to consider while deploying marketing automation solutions

User adoption is critical in running the solution effectively. Therefore go for solutions with more intuitive User Interface (UI). In fact many marketing automation vendors are customizing their applications to suit specific user roles. It should be remembered that even if the solution is endowed with powerful analytic tools, it could tantamount to nothing if the user is unable to properly handle it. Organizations must make it a point to invest in training and education before starting to use the solution. A clear idea about operational changes and other forthcoming changes in strategies, processes will put the employees in a better position to make more efficient use of the marketing automation solutions.

Statistics show that an organization can typically save as much as 20% of total sales and marketing costs by organizing and automating key sales and marketing processes. Better co-ordination between sales and marketing teams to convert maximum number of leads into winning deals is possible only though the use of a framework that will establish standard definition for lead qualification, lead scoring, build joint teams to facilitate consequent sales enablement and include provisions for reporting. Additionally design your campaigns keeping both and marketing and sales team in the loop. For example a well-structured offer for a new service or product might drive a potential customer to contact the sales people for more information. So if your sales team is not conversant with the offer they might end up painting a picture of incompetence.

The next important thing is to find an executive sponsor who understands the value of marketing automation solutions and the need for process changes to keep the project aligned with organization’s strategy and portfolio direction. Likewise the solutions implementation should be also aligned with the company objectives.

Conclusion

Because of recession and economic downturn …

7 Reasons Why Focus is Your Number 1 Asset in Your Online Business

Most people want to make money online but very few actually do it. Why is that? There’s a simple answer really. Most people have a lack of focus when it comes to starting their own business.

Developing a crystal clear focus on your goal is the only way you’re going to make headway with your online business. Here are seven reasons why focus is essential if you want to succeed.

1. Focus helps you clear out the clutter from your mind.

When you have singular purpose, it’s easy to get rid of what’s not working and focus on what does. The next time you hear a piece of advice, read an article or look at a report, you can ask yourself “Does this serve my purpose?”

If not, feel free to get rid of it or disregard it. It’s much easier to purge yourself from information overload when you’ve got focus.

2. Focus helps you define your time.

When you sit down to the plan the next week, you can define exactly what tasks need to be done each day. When you’re focused on putting your plan into action you can break down your big goal into precise daily tasks.

3. Focus helps you get more done.

When you’re focused on a specific set of tasks for your day, you’ll get a lot more done. Rather than starting a project and then hopping around from a forum to your e-mail to Twitter and then back to a forum, you’ll actually lay the groundwork for your future success.

4. Focus makes your decisions easy.

Developing focus makes it easy to decide whether or not an activity is worth your time and attention. If it doesn’t serve your purpose and get you closer to meeting your business goals, you can simply push it aside.

5. Focus gets faster results.

What do you think happens when you spend more time working on your business and less time pretending to work? You get more done. Picture the difference in the amount of work you’ll accomplish if you’re working on just one business model, versus trying to hop from model to model each day.

6. Focus gets better results.

In order to succeed online, you need to become a master of what you do. By working on one business model and learning the ropes, you’ll become really good at what you do.

Since you’re practicing at it each and every day, you’re going to become better at the basic elements of your business and you’ll get much better results.

7. Focus makes your work enjoyable.

When you develop laser focus in your business, you’ll enjoy it more. Getting better results on a faster timeline will encourage you to work more on your business.

You’ll want to see more of those good results pouring into your life. Focus also makes your life simpler, which can make it more enjoyable to work on the …

3 Big Tips to Using Article Marketing to Build an Email Marketing List

If you want to know about using article marketing to build your email marketing list, then you are in the right place. This article will cover 3 tips to help you along the way of building a list with articles.

Many people use pay per click to build lists, and that works fine. But for the Internet marketer who wants to do it for free, articles marketing is the way to go.

One way to do this is to write articles and submit them to article directories. Ezine Articles is the most important directory because it gets the most traffic, but there are other ones also such as GoArticles and Buzzle. By submitting articles to these directories and then adding a good authors resource box that makes readers want to click, you are well on your way. When the readers click on the links in the resource box, you should direct them to a squeeze page which will sell the reader on giving you their email address. Without enough articles in the directories, you will get a lot of traffic and a lot of people potentially clicking on your links to visit your landing page and sign up to your email marketing list.

Another way to use article marketing is to write guest articles for other marketers. As a marketer with a list, we want to give our subscribers useful information. So offering a useful article to another marketer will benefit both you and the marketer. You will benefit because with you resource box intact, the marketers readers will have the opportunity to join your list. And the marketer benefits because his or her readers get beneficial information.

A third way to use article marketing is to sign up to a program that syndicates your articles around a network of blogs. These programs will allow you to place links in your articles which you can direct to your landing page to collect email addresses. There are several programs like this out there, one of which is Article Marketing Automation. Using a combination of these three methods will put you on the fast track to building your email marketing list.…

Reconnecting After Recession

Economists all over are now predicting that the end of recession is near. While the Feds won’t still acknowledge that, it makes sense for your company to be ready to play the game again. But, the recession has caused a paradigm shift in consumer behavior. Consumers will now think twice before parting with their dollar and expect more value for money. What should your marketing strategies be so that you are all set to face the recovering markets? Read on…

1. Reconnect: It’s great that your company managed to stay afloat through the recession. Reconnect with your customers and tell them you are still around. Something as simple as e-mail flyer would do. Since your customers will now look to stretch that dollar to the maximum, offering online discount coupons is also a good idea.

2. Learn more about your customers: This is a good time to understand and get to know your customers better. This way, you are better equipped to meet their needs once the clouds of recession lift. Use this time to study customer patterns. If you are using a marketing automation software, start generating relevant reports and studying them. If your firm does not use a marketing automation tool, this would be a good time to migrate to one.

3. Be selective: One common mistake companies make at this time is getting too desperate. Don’t fall into this trap and bombard all the prospects in your database with marketing e-mails that resemble junk. Instead, target those areas intensely, which are expected to be brimming with opportunities once recession lifts. A good example would be sending personalized HTML e-mails or e-newsletters to your best prospects rather than sending a generic e-mail advertisement to everyone on your database. Do not compromise on customer privacy or permissions. Try too hard and you may be perceived to be as annoying as the telemarketer who calls up during dinner time…

4. Provide value, restore faith: Provide value to your customers. The term value here doesn’t only mean monetary value. Define value from the customer’s perspective. The first step involved in doing this is to understand what the customer values. Recession has caused an erosion of faith in all corporate brands. To regain that trust, you have to enhance customer experience at every chance you get. Remember that by providing more value, you can create more business.

5. Changed conditions: While it’s true that no pessimist can be an entrepreneur, don’t expect things to return to normal too soon. You might have to make changes in the way you currently conduct business. Do majority of your sales happen online through credit card transactions? Post-recession, you may want to offer other payment options to your clients, as many of them may be wary of buying too much on credit. Anticipate your client needs and start working towards satisfying them.

The ideas mentioned above will not require any major increase in your marketing budget, but, on the other hand, can offer …

Market to Succeed in 2010

2009 saw marketers experiment with varied strategies in the hope that something will yield results. These experiments along with the current economic conditions have shaped the marketing strategies for 2010. This article outlines some of the up-coming marketing trends.

1. Value addition: The recession is just lifting and people are still cautious. They don’t want to spend too much too soon. People are willing to put their money only where they get real value addition. What you need to do is position your brand in such a manner that it reflects value.

2. Meet expectations: We spoke about value addition above, the next challenge is to meet consumer expectation-ensuring that what you offer is of value to your customers. People now want more for less. To make your brand truly successful, it is important that you offer them what they perceive to be of value and importance.

3. Enhance consumer experience: Does your company perennially put clients on-hold? Does your site take too much time to load? Now is the time to look into these areas and fix any discrepancies. People are still lethargic when it comes to spending money. You need to be proactive and make every interaction your prospect has with you, a positive experience.

4. Use Social Media effectively: We all remember the buzz created by e-mail when it entered the marketing world. Today, it’s the Social Media that seems to be all-set to take the center-stage. In fact, a report published by the Social Media examiner states that a startling 64% of marketers spend over five hours each week on social media. Facebook, Twitter, LinkedIn, MySpace, Blogs, You Tube have become solid platforms for networking and improving business relations.

5. Content: Update all your customer touch-points with relevant content. Whether it’s your website, blog or your social networking profile and wall, make sure it reflects the latest on your brand. If you send newsletters to your prospects/clients, ensure they reach them consistently. And last but not the least, try and keep the content customer-centric.

6. Personalize: Don’t want to spend too much at Pizza Hut? How about the pizzeria at the corner of the road? More and more people are turning towards local businesses. This is time to make your presence felt locally. Get to know your customers, personalize your communication with them.

7. Intelligent Marketing automation: So you have a marketing automation software program or intend on using one to take the pressure off you. Sounds good, but make sure that the program you deploy is intelligent. An archaic automation model that helps you send mass e-mails won’t suffice. What you need is an intelligent marketing automation tool that can integrate the various modes of customer contact and thus enhance your marketing efforts.

Marketing in 2010 is not shouting from roof-tops about what you have to offer. It is all about anticipating what your prospects want and giving it to them even before they ask for it.…

Streamline Your Sales by Switching To a Marketing Automation Solution

A manual process is time-consuming and has a high rate of errors whereas an automated system enables one to get rid of redundant data and focus on quality data, leads as in this case.

With a marketing automation solution marketers can manage all the complex and time-consuming tasks of lead management, lead scoring, lead nurturing and CRM integration. Thus marketing automation is the optimization of the complete marketing process right from campaign planning to lead winning.

What does marketing automation software do?

Marketing automation software studies a prospective buyer’s digital body language and can assess their level in the buying process and zero in on their area of interest.

The automation software also assists in scoring leads by carefully categorizing the readings and letting a marketing person know if the buyer is ready to talk with him or whether his Digital Body Language shows his disinterest in the product.

Delivery the right content

The content to be delivered needs to be highly personalized and the buyer has to feel important. Furthermore, this data needs to be cleansed and standardized periodically. Delivery the right message at the right time can be done through marketing automation. With automation, workflow is streamlined and time saved.

Campaigning

Marketing automation software allows aligning the campaigns with the sales teams in an efficient way. The software targets, builds, executes and measures the success of the campaign, the issues therein and converts good leads into qualified ones. The software further helps to customize email messages and campaigns that match the customer needs.

Creating promo offers

The software helps create discounts and promo offers based on the buyer data and interest. This is a smart way to manage your leads.

Post sale – The automation software organizes post-purchase actions like helping you develop better customer relationships and follow-up.

Automating the billing process – The software’s billing automation features manages your billing and collections processes. In addition it automates multiple accounting tasks that otherwise eat up a lot of time

Inventory tracking – Automation software tracks your inventory and sends alerts if the product is out of stock. It also sends delivery details directly to the person eliminating any error.

Thus the best part of marketing automation software is that organizations can use it in different ways to meet their specific needs. They also use marketing automation tools for creating, executing, managing and measuring online marketing programs.

An automation software ensures that marketing and sales can work together to ensure the right follow-up of each potential customer. Automated workflows analyze and deliver automated responses based on the customer’s area of interest. The moment the marketer knows that the customer is showing interest, the software further helps him in narrowing this customer and organizing the next step of lead nurturing. This automatically turns into lead scoring and finally lead winning.

The above shows that a automation software helps marketers to focus on managing demand rather than following – up. It …

Internet Marketing – Will Your Business Benefit From Internet Marketing?

Every day more people turn to the internet to find information to solve their problems and to network with others online. We also hear about numerous offline businesses finding further success by creating an online presence. However in order to work out if your business will benefit from internet marketing you need to find out what is really happening in your business niche online.

How do you find out what is happening in your business niche online?

The first thing you must do is find out how likely your targeted audience is to look for your products and/or services online. It stands to reason that if no one looks for your products online then internet marketing will do little for your bottom line.

Conducting market research will help you determine whether or not you should market your business online. You could survey your existing customers with suitable questions to find out if they use the internet to research information about your products and/or services. Alternatively you could hire a market research company to carry out this research for you. They will conduct research quickly for you, gain a lot of valuable information and give you their opinion of the outcome you can achieve marketing your business online.

They will be able to tell you things like whether your targeted audience only searches for information about your products online or they actually make online purchases. Without this research you may have little idea of whether or not internet marketing will benefit your business. So a little time, effort and money spent on research first may save you wasting more time, effort and money on marketing that will have little effect on your business.

If your research indicates that an online presence is worthwhile for your business then you will need to work out how you are going to advertise your business online.

How do you advertise your business online?

Your research will also give you a good idea of whether people search for information about your products and/or services online or will actually buy from you online. With that information, unless you have a good knowledge of marketing online, it will be extremely worthwhile to seek the help of professionals. They will consult you to determine which online marketing strategies will be the most effective, design advertisements for your campaign, help you implement the campaign and evaluate the results of your online campaign.

The success of your online marketing is only limited by your ability to execute effective marketing strategies to promote your products and/or services. Some strategies you might employ may include optimizing your website for relevant search terms, placing links to your site elsewhere on the internet, writing and publishing articles and newsletters and using affiliates to promote your products.…

Automating Sales Follow-up

How many times have you called on a “small business” owner/prospect only to be told that now is not a good time to even talk, much less buy?  After a few more follow-up calls and no progress made, you are ready to give up. In fact, most salespeople give up before they call five times. Yet 80% of all sales are made at or after the fifth call. 

How do we get to that magic sales closing time without irritating the prospect?  After the second follow-up call we are beginning to feel that we are too intrusive, yet we know that the prospect needs our product and will probably eventually buy it – unless we are too irritating in our follow-up initiatives and are told to stop calling.

Here’s a suggestion.  After the second follow-up call, mention that you don’t want to regularly intrude into the prospect’s busy schedule, but would like to keep in touch by sending an email periodically that provides information that is of interest to business owners.  Close by saying you’ll call again in a few months and see how things are going.

For the next few months, maintain contact automatically with Marketing Automation Software.  You will have already prepared a series of 8-10 emails that can be used for this period of time in almost every situation.  Each email in the series was designed to provide useful information and to be a gentle reminder of what your product can do in that particular situation. 

Add this prospect to the mailing list and let the software keep in touch.  It is likely that the prospect will reach that pivotal point when he/she is ready to buy and your product will be fresh in his/her mind.  If that hasn’t happened at the end of the series, you will automatically be reminded by the software to make that promised follow-up call.

When you call, you will already have your lead-in pitch ready.  You have been providing him/her with a service.  Talk about the emails you have sent and the information they contained.  Inquire regarding any other information needed to make the purchase decision.  Then branch out into your sales-closing routing.   

Visit ES-Review for more information on the best Marketing Automation Software.…

Infusionsoft Versus a Marketing Assistant

Before you read this, remember that we created computerized solutions to save ourselves the work. In many cases we used to hire people to save ourselves the work, today we can choose either a biological solution (an employee) or a digital solution (a piece of software.) With that thought out there for your consideration, consider this…

As of 2009, the median expected salary for a typical Marketing Assistant in the United States is $37,471 or $3,122.58 per month (excluding all the other costs an employer must bear.)

Assuming a typical 37 hour week this equates to 160 hours a month of “working” time, about $18.74 per hour. There are approximately 1600 working hours a year for a typical employee and 8,760 total hours in a year.

We work for about 20% of the year when you compare total time to work time. So it’s fair to say that if you made your marketing assistant work every hour of every day then you’d have to pay them about 5 times as much or about $187,000 a year!

Currently Infusionsoft Pro costs $499/mo or about $5,988 per year. Already this is about 6 times cheaper than the media salary of an marketing assistant but Infusionsoft works 24/7/365.

If you run the numbers you’ll find that Infusionsoft is about 30 times cheaper. Put another way, you’d need at least 5 full time marketing assistants to handle the workload. And frankly I’m unconvinced they’d match the speed and efficiency of a computerized system which operates at millions of cycles per second.

My point (for I know this is a somewhat “silly” comparison) is that if you think of Infusionsoft as a person hired to your team, they’re the best value you’ll ever get for your dollars. They won’t quit. They won’t get sick or demand a pay raise. They will not need vacations and won’t ask for double-time on statutory vacation days. And the quality of their work will remain consistent day after day, year after year.

Nope, for a mere $499 a month you’ll get the digital equivalent of staffing nirvana (or pretty close to it… nothing’s perfect!)

So, for those who wonder about the price consider this, $499 is the PRO level. If you are sending less volume through the system (upto 75,000 emails) you can pay $299 a month – it’s cheaper still. And if you didn’t want ecommerce, a shopping cart, affiliate management or sales force automation then you can use the $199 service (upto 25,000 emails a month.)

It’s really a no brainer when you look at this way.

*Disclaimer* Infusionsoft will not give you super powers. You do need to take this powerful system and implement it. This will require some planning on your part. If you are a fan of process and systemization then you’ll enjoy the experience. If you are not, then you will need some help either directly from Infusionsoft or from one of their Certified Marketing Automation Coaches (like …