Before you start a viral marketing campaign, here are 6 ideas for you to consider:
1. Buy yourself the branding rights to a viral ebook. If you can produce a good, readable, direct ebook, you can distribute it to your visitors who might then, in turn, pass it on. Your eBook will spread your material throughout the internet.
2. Establish your own forum or message board. As many websites don’t have their own bulletin board or forum, allow them to make use of yours, but make sure that you have a big, eye-catching banner ad right across the top of your board.
3. Not everybody has the talent or the time to produce their own templates and graphics for use on their websites and people are often unable to commit much money for purchasing them. If you could, create a series of templates, graphics, fonts, etc — all with an ad and a link back to your site. As long as you ensure the copyright notice is intact and not violated, this is a great way of getting your ad distributed with only a little initial effort.
4. Produce your own ebook. During the production, invite others to include their own ads in exchange for them distributing the book to visitors to their site or their subscribers.
5. It is really helpful to write as many articles about your product or service as you can. And always have a resource box and information about article reprinting options at the foot of each one. Try to get your article circulated to as many places as possible, such as newsletters, directories, forums, and blogs.
6. Search through the pages on the Internet and locate some items that will enable you to buy a license to freely distribute them. Some items allow you what are known as “branding rights” where you can then add your own product’s name, the name of your web site and additional contact information upon distribution.…
Online Marketing Tips – How to Succeed Online
Marketing your business online is one of the best things that you can do these days, considering that many people are now looking for products and buying things online as well. If you want to take advantage of this, read on to learn some online marketing tips that will help boost your sales and make more profits online.
Here are some online marketing tips that you might find useful if you want to succeed online in boosting your profits as well as making money with your website.
– Make a website design that is friendly to online readers as well as the search engines. In the online world, you have to make sure that your website design is friendly to users. Make sure you use colors and design that are pleasing to the eyes and make sure also that your website is easy to navigate.
– Choose a profitable niche fit for your business. If you want to make money with your website, choose a niche that you are an expert about. However, it is important that you also have to weigh things out in choosing your niche. Even if it is your interest or your passion if it is not something that many people would want to look up online, then you may find it hard to make money on your website. Choose a profitable niche if you want to be successful right from the start.
– Learn how to research proper keywords. Keywords are important elements of any online campaign, as this will bring potential customers to your website, that is if you launch a good campaign and you identified good keywords for your business. In choosing your keywords, you can use free tools online and make sure you know how to beat competition as well as. You can research their search volume online and make sure that you choose keywords that are in demand but with lesser competition.
– Master search engine optimization. SEO or search engine optimization is one of the basic things that you need to learn to be able to succeed in internet marketing. In fact, one of the main online marketing tips that you have to learn are SEO techniques, strategies as well as tactics that will help you outsmart your competitors and make it to the top spot of the search engine results page where your business will be given exposure to your target market.
– Learn the many ways to advertise and promote businesses online. Indeed, a big part of marketing your products or services online is to advertise and promote your business online. Among the popular ways to promote your business online are pay per click marketing, banner advertising, press releases, promoting it in social networking sites, affiliate marketing, article marketing, promoting it through videos and many other techniques that allow you to provide exposure to your business.
Although advertising online is relatively cheap, bear in mind that with a poor online marketing campaign, it can also cost you a …
2 Ways To Boost Your Direct Mail Marketing Efforts
If you’re like most of my friends when it comes to direct mail marketing, you probably have a few simple techniques to boost the overall response of your marketing efforts. I’ve been doing direct mail for the past 5 years, and I tell you that there are all sorts of things that you can do to boost your response and make more money.
These techniques don’t require a lot of thinking. The one thing that it will require is relevance to your offer. So if give you a tip, make sure that it blends in well with your whole sales letter. Are you ready to learn what these direct mail strategies are? Well goo for you! Here’s the first marketing tip that you can use to have success in your offline business.
1) Post it note
A post it note is the small, square-like adhesive that you can stick on your wall or refrigerator. And believe it or not, you can also attach one of these post it notes onto your sales letter. When doing this, it’s important that you do it right. The key is to make it sound like someone that they know.
For example, if your name is Lindsey, and I was to send a direct mail campaign out to you, my post it note would say something like this:
“Hey Lindsey! Check this out I think you will like it! – J”
See how small and subtle this is? And pay attention to how I ended the note. I ended it with the letter “J”. Who is “J”? Well, “J” is more than likely someone that they know. Now really think about it. Who doesn’t know someone named “J”? When your prospect see’s this post it note, they will think that it’s from something that they know, and because of it, you will more than likely improve the response rates of your direct mail campaign. Here’s another great strategy to use:
2) A one-dollar bill
How can you use a one-dollar bill in your marketing campaign? Well it’s simply really. Using a real one-dollar bill in your direct mail piece just might actually boost your response more than a post it note would. Why would you want to use a $1 bill? Because it’s a great attention getter.
In your sales letter, mention the attached one-dollar bill early on in the letter. You could start it off with something like this:
“I bet you’re wondering why I sent you a $1 bill. Well, I have done this for 2 reasons. For one…”
Then just state the reasons as to why you’re using a $1 bill, and how it connects with your offer.
These 2 things can definitely improve your sales and profits – you just have to go out there and start doing it today. These simple strategies are all that you need to know to have the most success with your direct mail campaign. Don’t believe me? Well give it a try and see how …
Great Affiliate Marketing Tips To Generate More Sales
This means that you will have to think of some brand new techniques to sell the products. The following article contains just a handful of the most proven affiliate marketing strategies.
Maximize business profits by signing up with affiliate marketing companies. Affiliate programs have been shown to generate much more site traffic than passive methods such as banner advertisements. Each prospective affiliate program should be carefully assessed based upon its popularity, ease of use, and compensation plan.
You can make good money through affiliate marketing, but that is only the case if you know what you’re doing. Having a high search ranking is an important aspect of running a website or blog. Completing this will allow you to have better affiliate links which leads to more money.
A few quality tips from a reliable book on affiliate marketing is much more valuable than information that is available from a multitude of sources. While you are establishing your business, you must be willing to work without compensation. Be aware that reading too many books could be considered a stalling tactic. Get the tips you need, stop reading and put them to use.
If you run a specialty goods store, such as a sports store, your customers are coming there with the idea of purchasing sports products. Your affiliate links will not be useful unless they are specific to your overall site content. It is more likely that you will get clicks on links that are related to the information contained no your site.
Only put your stamp of approval on products you believe in. The products you promote are a reflection of your website and yourself. Customers and clients will build their trust for you in accordance with the products you promote. Selecting good products and pricing them fairly is among the best ways to retain your customers.
Use a reputable tracking service that provides accurate reports of what you are owed. Affiliates have been known to incorrectly track sales, which can cause a loss of profits for you. If you have a good tracking system in place, you will be spared both the frustration and heartache that comes from losing out on money you should have received. While there may be some costs involved, you will find that it is well worth it.
If you rely on one or more affiliate partners for your revenue stream, communicate with them as often as possible. By increasing communication, you will do better in business and increase profits. Your most profitable affiliate marketing partners are pearls beyond price, and you should be willing to take extraordinary measures to cultivate and care for them.
Those affiliates in California who were suspended in 2011 can re-install their links now. There was a law that made California get rid of California affiliates but it has since been changed. If this change applies to you, sign up again.
These techniques are used because they’re an effective method of bringing in customers. Use it for your position and …
5 Common Mistakes Marketers Do When Engaging in Article Marketing
If you are beginning to use article marketing for your business there are some common mistakes marketers do when engaging in article marketing and you are going to want to avoid them when you begin your article marketing journey. Here are a few to look out for.
Not Informative Content
A common mistake most article marketers do is they think they can write about anything and that is not true. You want to write content that informs. People look at these article directories for information to help them. If your article can not inform and educate then the article will not do well at all nor will some article directories accept the articles you have written.
Not Quality Content
Another quite common mistakes/pitfalls marketers do when engaging in article marketing is not writing quality content. The actual true secret to article marketing is good writing plain and simple. So when you begin writing whether you want to write the articles yourself or hire someone to write for you, you need to write quality content. You do not want to make your article too technical, arrogant, fluffy, or long winded. Nor do you want to be cryptic. You are not writing for yourself anymore. You want to make sure your articles are concise, straight forward and to the point. You do not want to waste your reader’s precious time with anything extra. Your goal is to inform the reader. A lot of writers forget that.
Over Promoted Under Promoted
Sometimes marketers can over promote in their articles and some under promote because they do not want to appear they are over promoting. Remember you want to have quality content that is to inform your reader not to go on about what is going on at your website today. You do though want to insert links to your website. The best place to do this is in the resource box. Yet you can strategically insert them into the body of your article if you want to have them in the article body. Be sure to check with the article directory you are going to submit your articled for some allow hyperlinks to be incorporated in your article.
Not Using Keywords Right
The common pitfalls marketers do when engaging article marketing is failure to use keywords right. Using key words in your article is also an important aspect to getting traffic to your article then eventually to your website. Keywords can help get you a higher search engine results if you learn about them and use them wisely throughout your article.
Not Spell Checking
You’d be surprised how many may forget to use their spell checker and really give their articles grammar and spelling look over. This is a sadly a common mistake found in article writing so know if you’re beginning to use article marketing for your business to make sure you take the extra time to spell check your work once and twice. Maybe even invest in grammar spell checking software.…
Affiliate Marketing For Beginners – Why Some Make No Money Online
When it comes to making money online one of the most popular ways without a doubt is affiliate marketing. This is true because affiliate marketing is one of the easiest and least expensive online businesses to start. Even though a lot of money can be made, many affiliates struggle to make any money and find themselves throwing in the towel. This doesn’t have to be you.. In this article I am going to share with you some reasons why some fail at affiliate marketing.
Before I get into why people fail, let me make one thing clear. Affiliate marketing is a real way to make money via the internet. There are many people making a full time income by doing nothing but promoting other people’s products. There is no reason why this can’t be you. Here are some of the reasons why many affiliates make no money.
Not enough knowledge on the method itself. There is a lot to be learned when it comes to earning big bucks as an affiliate marketer. Before you get started promoting anything you should really do your research. Many people jump right into trying to make money without really taking time to learn the true art of promoting stuff online. This is definitely a big mistake. Learn as much as you can before you start your venture.
Choosing the wrong products to promote. Choosing the wrong products to be an affiliate of is a recipe for disaster. Those who are making money know how to pick products that people want to buy. You can be the best marketer in the world but if you are promoting something that people won’t buy you wont make any money, period.
Quitting to soon. It is possible to make some money pretty quickly but being able to generate a full time income in 1 month is unlikely. You have to be willing to put some time in before you can start making a full time income. Many people quit before they ever know if they were going to make it or not. Quitting is not an option for those who want to succeed in this business.
Internet Marketing And What It Means For You
What’s your definition of “internet marketing”? I ask this question because the proper answer to this question should be the catalyst of your online marketing efforts. Many people strive to have success with internet marketing, but unfortunately, their attempts fail them. This is mostly because of the notion that they believe the hype that’s in the internet marketing world.
If you want to have online business success, you really do need to be a marketing expert. It’s not enough to just sit back and wait for people to find you. This passive approach to internet marketing won’t get you anywhere. It’s in your best interest to learn as much about internet marketing that you possibly can.
But you should know that marketing your products and services online isn’t a hard thing to do. The bulk of a lot of people’s traffic and sales come from paid advertising. One in particular is pay per click advertising (PPC). The 2 biggest players in the PPC game is Google AdWords and Microsoft Adcenter. Both competitors are good, but you should know that AdWords is still larger.
If you have the funds to run multiple advertising campaigns, I think it will be in your best interest if you put it into use in your business. You can do pay per click, advertising on blogs, advertising on high traffic websites, and even advertising for new affiliates – to promote your latest product for you… on autopilot.
If you can make paid advertising work for you, and make you profitable (or at least break even)… you should continue to use it to the best of your ability. But if you’ve tried paid advertising in the past and it hasn’t worked out well for you, then maybe you should try something different.
And when I say “different”, I mean that you should consider using free marketing methods to bring you the traffic and sales that you are looking for. There are all kinds of free marketing techniques that you can use to boost your traffic count and your profit margins simply and easily.
For example, you have social marketing, forum marketing, article marketing, video marketing, podcasts, press releases, blogging, affiliate marketing, classified advertising, and even rss marketing. All of these techniques (and more) can bring you the traffic that paid advertising can bring to you also – but it does take some time and work.
The benefit of paid advertising is that you get to see results quickly. With free marketing, it will take a lot of content creation and distribution to see the results that paid advertising can bring. If you’re short on cash, you more than likely will want to start here. But an upside to it is that you get to earn 100% profits on each sale that you get.
Learn more about internet marketing that you possibly can. You will find that it’s in your best interest to do so, and that you can have the early success in your internet business that …
Direct Response Marketing And How It Works
When it comes to marketing, everybody has their own opinion on how to do your marketing correctly. There are many different books on the matter, advice on the internet, and even from colleagues in the business arena. But I’m here to tell you that the only kind of marketing that works is direct response marketing.
With direct response marketing, you know right away if your ad is a success or a failure. I wouldn’t give up on the hopes of your dreams due to the market being the way that it is today. There are still ways to bring your business back into order, so that you can still be able to work for yourself instead of someone else.
After your business is built, you can rely on the principle that “if they build it they will come”. This is nonsense. If you build it, you need to do marketing to make them come. This is easier than you think this is, and in this article, this is something that I want to focus on.
Now I mentioned that direct response marketing is the only kind of marketing that will work for you. Why do I say that? Well simply because direct response is fast, testable, accountable, and accurate. After you run your ad, you know immediately whether your ad will work or if it won’t.
With direct response, you eliminate the guess work. There’s no guessing at figures and hoping that you will see the results that you desire. Instead, you know almost everything there is to know about your business. You know what’s working, what isn’t working, what needs to be changed, and etc. Direct response marketing is simply the way to go.
The problem with “brand advertising” is that no one knows who you are, and they won’t care about knowing who you are. So if you’re in a location where you think that people will automatically flock to your place of business, then you’re wrong. You have to do some form of advertising to get the word out about your business.
Marketing isn’t as hard as people think it is. All marketing is about is getting your message to as many channels as possible. Once you have that down packed, it should be easy to get customers. But sadly, most business owners aren’t comfortable with this reality.
The reality of any business is that you have to keep working to get your product out there, so that as many people as possible will see it. This isn’t hard to do, especially with the amount of marketing strategies that can be implemented in your place of business. So give yourself some marketing strategies to try.
You have direct mail, display advertising, classified advertising, and all sorts of other marketing techniques at your disposal. Hopefully you are using each strategy to the max so that you can earn as much money as possible from your business.
Hopefully you will take these tips to heart and will start to …
Internet Marketing – Paying For Advertising
Are you currently advertising your website online? I mean paid advertising. Are you using paid advertising to drive traffic to your site and to get more new sales? If so, then hopefully you are getting good results from your efforts. While advertising is excellent, not all forms of paid advertising are created equal.
There are some forms of paid advertising that is effective, and some that are just flat out not good. Even if you’re advertising right now to get traffic (and NOT targeted traffic… I’m talking about traffic that makes it look like you’re succeeding online)… you have to make sure that you are getting sales and seeing results from your advertising efforts.
One form of paid advertising that I like to invest in is pay per click advertising (PPC). With pay per click, you bid on certain keywords that you would like to rank high for in the “sponsored listings” section of the search engines. Depending on your niche, you could either spend a lot on some keyword phrases, or you can pay a little.
Nevertheless, pay per click advertising can be a great way to bring new sales to your website. The top players in the pay per click game are Google AdWords, and Bing Ads (Yahoo and Bing combined). Despite the combination of Bing Ads, Google AdWords is still larger… by a lot.
But the traffic from Bing Ads is still good. You will want to monitor your costs and make sure that you’re actually turning a profit or getting a lot of leads from your advertising efforts. If it helps, you may find it beneficial to start off with a low pay per click bid (around 10 cents), and monitor your results from there.
Pay per click advertising is a very addictive thing to use. You will find yourself tweaking things here and there, changing your landing page, deleting keywords, creating new ads, and etc. The bottom is that, if after 2 changes your results haven’t picked up, it’s time to let the campaign go, and move into a different niche.
Even though PPC is good, you don’t want to bet the farm on something that is untested. Make sure your product price point is good so that you can make up for any money loss when acquiring the customer. Also, make sure to make the decision as to whether or not go hard and spend more on PPC – despite going negative on the initial sale, or slow things up a big to just break even or make a small profit on each sale.
I like PPC, but it isn’t the only good form of advertising online. I also like to do ezine advertising. This is the process of contacting ezine and email list owners and seeing if you can buy an advertising slot in their publication. This works very well, and there are a ton of ezine and email list owners who will take you up on your offer.
You can find ezines …
Dentist Marketing Tips for Halloween
If you own and operate a dental practice, and would like a few helpful tips on how to grow your practice on the back of Halloween, then give this short article a read.
Let me explain:
It drives my wife crazy.
I cough.
I hack.
I snort.
And at times, I sound like a farm animal.
How come?
Well, for some reason my sinuses get clogged up like a Plumber’s worst nightmare. And to figure out what’s going on, I’ve been through a battery of allergy tests which turned up nothing.
So the next logical step was to get checked out by an ENT doctor.
And here’s how my appointment went:
I go into the doctor’s office. I fill out a bunch of forms. And a few minutes later the doctor whisks me to his office. We go through a bunch of questions. He does a host of tests. And he leaves to get something.
While he’s gone, his nurse walks into the room.
And while she’s here, I asked her a question:
“So what are you guys doing to promote your business for Halloween?”
And she looked at me light a deer in headlights. Because come to find out, they were not planning anything for Halloween.
Say what?
How in the world can a business pass up a chance to have fun (and promote themselves at the same time) by piggybacking off Halloween?
That would be like having a winning lottery ticket in your pocket, and not cashing it.
Really?
So what can you do to promote your dental practice for Halloween?
For starters, how about making your staff get dressed up in a costume? This is easy enough to do. And it’s fun for both your staff as well as your patients.
Or, how about having a Halloween party and inviting your patients to attend? They can even “bring a friend” which is a clever way to drum up some referrals!
Or, how about buying back sugary candy from your patients, and sending a press release to your local newspaper announcing what you are doing?
Or, what about holding a “trick or treat” contest in October? And if your patients schedule and appointment, they’ll get a “goodie” bag which includes a FREE electric toothbrush (and a few other valuable items). How can you get these items? Call up your vendors. Tell them what you’re doing. And ask them to donate items to your goodie bag.
Look, your options for Halloween are limited to your creativity.
But please… please… please make sure you do something to promote your dental practice.
It’s a goose the goose that is waiting to lay a golden egg!…