Marketing Strategy

Social Media Marketing And Creating A Solid Plan

The popularity of social media marketing reflects the time we live in. Yes, traditional marketing methods can still move the needle, but social media can be exponentially more effective in generating web traffic. If you are not sure where to start with social media marketing, the following advice should be of assistance to you.

Be wary of hiring a social media marketing company. Media companies of this nature are often scam operations out to bilk novice marketing businesses. The companies utilize thousands of fake twitter, Facebook and YouTube accounts, which they create using proxy servers and automated registration bots. They can show you impressive viewership counts for your advertising, when in fact you’ve sunk serious money into having your ad watched repeatedly by a software program.

Invite your friends, family and co-workers to your page to get your name out there. This can increase the awareness for your business so that you can get on the map.

Is a relationship with you and your business something your customers want? If you want social media to simply be a sales channel, then just buy some advertising on social media sites to simplify things. If you choose to communicate with your customers on a two-way basis, start slowly with a simple “Hello.” Your customers will let you know where to go from there.

Be sure that you are updating your social network site frequently. Most social network users expect updates as often as possible, and if you do not provide them with it, you could give yourself a bad name and lose many customers. The optimal frequency for updates is several times per week.

Try playing games on Facebook. You might want to consider creating a custom game of your own that relates to your business. A lot of popular brands have created some successful Facebook games that have become viral phenomenons. Think about having a professional designer create a game for your business.

Make relevant and interesting Twitter posts at least once per day. You want to stand out, but make sure not to be annoying. Posting on Twitter is related to volume, so you have to post often and your posts have to be of high quality. If your tweets are short, you can send out several updates from one event.

Come up with good titles for your posts. Include important keywords that people searching for your type of content will recognize. The more helpful your videos come across as, the more views they’re ultimately going to receive. And keywords can help with users finding them.

Remember that social media is social. It is not just a place to advertise your products and services. You can become better acquainted with your customers by using social media. Customers can interact with both you and the brand. Social marketing is, of course, a great way to extol the virtues of your products, but you should look at it as more of a form of great customer relations.

Now you know that it doesn’t need to be hard to use social media marketing. As you’ve learned from the article above, most of the tips associated with this type of marketing are fairly self-explanatory. The only thing you have to worry about is applying this advice correctly in order to achieve the best possible results from your social media campaign.…

General Article

How to Get More Reviews Online

Before investing time and money into a company’s products or services, customers need to know that the company can be trusted. There is no better way to establish trust within a customer base than by providing honest and useful reviews. Sites like Amazon and Yelp already offer customer review capabilities, where verified buyers can leave comments on products and services, thus, helping future, potential consumers reach a more educated decision on whether to invest or not.

Gaining reviews for your business isn’t always easy, however, and dealing with negative reviews is a challenge in and of itself. The following is everything you need to know about getting reviews online and recovering from bad reviews.

Don’t Offer Incentives for Reviews

Offering incentives for reviews used to be a major method of gaining reviews for a business’s products and services online, however, customers will often take advantage of an opportunity to get free stuff and won’t leave a review after their freebie has arrived. In addition to getting scammed by people looking to get free things, incentives make it seem like you are literally buying reviews for your business. Reviews are best gained by being earned with a quality business.

Make Reviewing Easy

Try to make it easy for your customers to leave a review. Integrate a dedicated query for reviews on your company’s site or on individual product pages. Take a lesson from Amazon, who makes leaving a review as simple and easy as clicking a single link. Don’t email or pester your customers to leave reviews, as this will come across as desperate and annoying most of the time. If customers have to jump through hoops to leave a review for your business, they’ll most likely lose interest before typing the first word.

Prompt Reviews Immediately

Customers are more likely to leave a review immediately after a transaction. Your link or otherwise beckoning efforts of garnering review management tools should appear as soon as possible after a customer places an order, either in their email inbox or on the transaction confirmation page.

Send Out Reminders

Some customers honestly just forget to leave a review after buying a particular product. While annoying customers for reviews is never a good idea, simply sending out an email or message reminder is perfectly acceptable. Referencing Amazon again, this multimillion dollar company does exactly that. After around three days or so, Amazon will typically email customers, reminding them to leave a review of whatever product they happened to have bought. Reminder emails account for an overwhelming amount of product and service reviews online, today. Customers are more likely to leave one if they already feel indebted to do so and have simply forgotten.

Enlist Help to Gain Reviews

There is a multitude of review sites out there on the internet. These sites serve as directories for companies, products, services, and brands, promoting them to customers in exchange for reviews. These sites find people who have either already bought a product or are willing to buy a product, then they pay these people for leaving reviews.

Utilizing sites like RizeReviews, CustomerLobby, and DemandForce is one of the most effective ways of building reviews for your business. Plus, it takes all the work off of you, the business owner, finding reviewers for you.

Dealing With Bad Reviews

You can’t please everyone and should look at negative reviews as constructive criticism, including the rudest and pointless reviews that people might leave on your site or product pages. Never delete bad reviews, as your site will most likely be penalized in some way for doing so. Instead, you can simply respond to these reviews and address whatever complaints customers might have, promising to fix these issues in the near future.

 

Food Marketing

New To Social Media Marketing Or A Pro, Our Advice Can Help

At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.

A good way to advertise your business is through Twitter. If you invest some hours into learning how Twitter operates, you can make your business visible to hundreds, and even thousands, of new prospective clientele. Take some time to learn about hashtags, keywords, and all other things in the Twitter world.

Intriguing and engaging titles can be your company’s best friend on social media, whether in your tweets, posts or YouTube videos. With headlines and titles that stand out, they can be powerful tools which draw in people and make them want to know who you are and eventually will lead them to your site.

If blogging is part of your plan, utilize a “Retweet” option on each blog posting. This will make it easy for visitors to share posts with their Twitter followers. Not to even mention that more and more people will see your material as it’s shared across the web.

Keep your readers informed of the progress that you are making with your social media marketing. For example, create an article when your company reaches five thousand fans on Facebook. Thank people as often as you can for showing interest towards your business. Information of this type is sure to spread.

Your Twitter account can be set up to have your blog posts tweeted automatically. You can also select a few of your favorite bloggers and you can post tweets and link to their blog posts. They’ll like the exposure, and the followers will like the quality content you’re offering them.

One-on-one contact is the most valuable benefit to social media marketing, giving you personal contact with your client base. No customer wants to have a conversation with a large establishment, but rather an individual. It’s all about trust here. People on social sites are there to be social. Give them a real person to speak to, and trust grows tremendously.

Understand that social networking shouldn’t be just used for posting ads about your products. Social networking allows you to learn more about your customers. These sites also allow you to connect with your business and strengthen customer loyalty. You can also distribute product information this way, but social media should primarily serve as customer relations.

Connect social media profiles with your website. You can always put up share links on your site so that visitors can share the content you have posted with their friends. Try including these buttons anywhere you can. Try to link to blog posts and RSS feeds and that will make the customers have an easier time sharing your content.

It’s important to stay up to date when it comes to marketing, and there’s no method of marketing as current as using social media. You can use this to market your product and find many new customers. This article showed you basic tips for creating a quality campaign using social media marketing.…

Mobile Marketing

Excellent Advice On How To Use Video Marketing

You will be able to grow your online business greatly. But to utilize this marketing method effectively, you must have the proper knowledge. In this article, we’ll give you some excellent tips for video marketing to help your business thrive.

If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. It is possible to add your own annotations. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.

If you want your videos to go viral, it’s vital that you create solid content. The equipment you use to shoot the video does not determine how many will view it. People would much rather watch a relevant video. However, you should still have a video camera of decent quality.

You should have a screenshot of your site included in your video. This way, viewers can get a feel for your site. How-to videos can also benefit from screenshots. All you need to do is save a screen grab of your site and then edit it into your video with the video editing software you use.

Your videos should all have the same tone. Are your videos going to be quirky or serious? You need to keep in mind both your product and your target audience. These qualities, as well as your image, are the most important factors for your tone.

Bring a camera with you when you attend events such as trade shows, festivals or conventions. During this time, solicit on-camera interviews with other professionals — even a brief clip will do. Alternatively, you may edit the footage to create and upload a documentary of sorts. If you are speaking in public, ask someone to record it.

When you create a video, ask the viewers to take an action. The “call to action” is a must. You can ask your viewers to click a link to an opt-in mailing list form, for instance. In order for this to work, you must make it as simple as possible.

Most individuals appreciate honesty. If you plan to produce a video, create one on something in which you have a strong belief or interest. By being natural and speaking with authenticity, people are going to be more likely to enjoy the video as well as more likely to come back in the future to view more of your videos.

Write down exactly how you want to begin and end the video. The video should begin with an introduction and tell what information the video will impart. At the end of your video talk about your company a little more and include a “call-to-action” so that your viewer will visit your website and buy something!

It has already been mentioned that video marketing is a wonderful way to help get your business off the ground. You must remember that you can only use video marketing effectively if you know the right way to use it. The tips given to you here will help you succeed in your video marketing strategy.…