There is no denying the tremendous popularity of Facebook. Millions of people use Facebook every day. If you own a business, you must understand the proper use of Facebook in your marketing strategy. The following information will help you learn more.

Offering contests is an effective way to increase your fan base. Reward them with prizes and incentives if they like your page. Be sure to follow through on any promises you make.

Be sure that anything that you post online has a link to your Facebook page on it. If you have a blog on your site, have a summary and link post automatically on your Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.

Always take the time to answer any questions and address any comments made to you through Facebook. This will show that you are on point and active on your page. Share links to your site or FAQs page to help answer common questions.

Make sure to build a fan base when marketing on Facebook. You don’t need to spend much money until you’ve gleaned 5K fans or so. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Try buying Facebook ads. You can tailor your ad so that only people of specific age or gender criteria see it. You can also work within a budget and do as much or as little as you would like. Finally, there is no long-term commitment. You are able to discontinue your ad at any time.

Always answer comments and posts that show up on your Wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Consider the posts to be like phone calls; answer the questions that are asked of you.

Make sure your posts have value. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.

A group is a great idea for a company. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. Tell them about sales, coupons or interesting articles. This will help develop a good relationship with potential clientele.

Facebook can help you make more money and build a larger following. This article sets the platform for your success with Facebook marketing. You should definitely start planning a Facebook marketing campaign as soon as possible.